Sat.Oct 13, 2018 - Fri.Oct 19, 2018

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9 Insanely Successful Real Estate Marketing Ideas from Top Agents

Hubspot Sales

As a real estate professional, you want to grow your business, and marketing plays a large role in capturing the attention of potential clients. A 2018 study by the National Association of Realtors (NAR) found 87% of home buyers purchase their home through a real estate agent. It’s evident there’s a market for real estate agents. But how can you reach prospects?

Marketing 145
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This “Unfair” Advantage Separates Top-Notch Sales Teams from The Rest

Openview

Imagine you’re part of a Grand Prix race through the winding streets of Monaco. You’ve got the fastest, most exotic car. The best crew. Powerful fuel. And you’ve been training for years. But, while your rivals zip along the harbor like electric slot cars, you sputter along at a crawl. It turns out, your wheels aren’t perfectly aligned. They’re each set in slightly different directions, creating tremendous friction.

Sales 104
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Are You Solving the Wrong Sales Problem?

Engage Selling

Could you be solving the wrong sales problem? In other words, is the culprit behind a lack of sales the real issue, or an easy “scapegoat” which is masking the real problem?

Sales 99
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ATTENTION: The New Sales Currency

MTD Sales Training

Years ago, when the first bartering started (thought to be in the Middle East), metals were used as symbols to represent value stored in the form of commodities. Currency became recognised as stores of value, and traded between market traders and, eventually, nations. This idea of value was built on the concept of the importance, worth or usefulness of something.

Sales 97
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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Your 4-Minute Guide to Calculating Operating Income

Hubspot Sales

Profitability is a key measure of a company's success, especially for startups. Investors want to know if a company's core activities can result in a profit, so they can get a return on their investment. Approximately 20% of small businesses fail in their first year of business. While becoming profitable in your first year of business is challenging, if you are profitable, it's a positive indicator that your company is heading in the right direction.

Banking 103
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5 Ways to Grow Pipelines and Secure Meetings

RAIN Group

This piece originally appeared in the August 2018 edition of Independent Agent magazine and is reprinted here with permission. Word of mouth, repeat business and referrals used to be enough to maintain a thriving sales organization. But today, buyers have more options than ever before, they're more educated, and the phone doesn't ring like it used to.

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Reconstructing a Marketing Organization from Start to Finish

SBI Growth

Joining us on the is Andrea Brody, the Chief Marketing Officer for Bravo Solution, which has sinced merged with JAGGAER to create the world’s largest independent spend management company. Andrea is one of the top B2B revenue generating marketers.

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The First-Mover Advantage, Explained

Hubspot Sales

When I started selling HubSpot software in 2007, no one had ever heard of inbound sales and marketing. When I spoke with business owners, I had to explain what these concepts were and how they worked. Because HubSpot provided a solution that was completely unique in the market, we had no competition from other companies selling the idea of inbound. As the exclusive provider of inbound software, we were able to scale the company quickly from several hundred to several thousand customers.

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Five Ways to Create a Sales Culture

The Center for Sales Strategy

What is your sales culture? Do you even have one? I frequently hear from sales managers the need for a “sales culture,” but often they don’t really know what their own sales culture is or how to build one.

Sales 76
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What Full Employment Means to You | Sales Strategies

Engage Selling

??????I think it’s fair to say that our buyers are busier than ever before because we’re in a virtual employment situation.

Sales 85
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Customer Lifecycle Management – The Foundation for an Effective Customer Success Organization

SBI Growth

Customer Success has become one of the hottest trends and sources of growth in Revenue Management. In fact, if you are managing Customer Support, Renewals, and/or Upsell you are keenly aware how much impact a Customer Success Strategy can have.

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2019 Sales Kickoff Meeting Themes: Three Profitability “Moments of Truth”

Corporate Visions

Make your 2019 sales meeting kickoff theme about maximizing profitability throughout the entire customer relationship, not just during the initial deal. Filling the funnel, driving pipeline, and acquiring net-new customers will always be the sexy, swashbuckling side of B2B sales—which is why so many sales meetings are overwhelmingly focused on preparing salespeople for success in exactly this stage of the buying cycle.

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How the Consumer Journey Can Help You Sell More Integrated Solutions

The Center for Sales Strategy

Media sellers today have more capabilities than ever to drive results for their clients. With all of the potential options, you would think that it has gotten easier to build a solution that will drive results, right? Nothing could be further from the truth! If anything, the sheer number of solutions has made it more challenging to determine when to use what when.

Media 72
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A Beginner's Guide to General Ledgers

Hubspot Sales

I don't pay for much with checks anymore, but when I do write one to pay rent every month, I always write down the check number and the amount in the little paper ledger at the front of my checkbook. As it turns out, this isn't the proper way to maintain a ledger at all. Whoops. Instead, financially-minded individuals -- and businesses -- use ledgers to fastidiously document money that's they're paying out, or being paid.

Banking 59
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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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The Intersection of Big Data, Customer Experience (CX), and Digital Transformation

SBI Growth

Joining us on the is Mark Lister, he is the Chief Digital Officer for Ness, a digital engineering company that designs and builds digital platforms and software that helps organizations engage customers, differentiate their brands, and drive revenue growth.

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Should We Leave Our Emotions out of Negotiation?

CM Partners

The age-old advice on emotions in the workplace has been to leave your emotions at the door, and be rational. The idea that reason is superior (and thus provides the best solutions) to emotions dates back to 2,500 years ago when Pythagoras suggested that reason is related to the mind, but emotions are related to the body (and are thus inferior). This view dictates that in order to make the best decision, one should leave their emotions out of the process and allow reason to do its job.

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Why Avoiding Disruption is Stalling Your Sales Career

The Center for Sales Strategy

Salespeople work hard to build an account list. Most clients on your list have been researched, painstakingly approached, and developed over time. Maybe a few just fell into your lap. But you value them all. Sure, some may be easier to work with than others, but you have no reason to change anything. Why would you? Because the path that leads to a larger account list is not just more clients, but better clients.

Sales 71
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Enable Your Growth Strategy

5600 Blue

Senior executives know that, beyond mergers and acquisitions, a company’s growth is driven one deal at a time through the effective sales and negotiations of their direct and indirect salespeople. That’s why American corporations spend $7.2 billion (1) every year on sales processes, account management skills, negotiation, and opportunity management training.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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SBI Hires Jacqueline Davis as Global Pricing Practice leader

SBI Growth

Dallas, TX – Oct 17, 2018 Sales Benchmark Index (SBI), a management consultancy specializing in revenue growth, today announced that Jacqueline (“Jacqui”) Davis has joined the firm as its global Pricing Practice leader. Jacqui has over 20 years of experience developing.

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See the Way to Win with Key Accounts

SBI

In this series, we ask Sales Tech Executives to describe how their solution can change a sales organization in a significant way. We call it Sales Tech Game Changers. This week I interview Mark Kopcha , Founder & CEO of Revegy. NANCY: WHAT ARE THE TOP 3 WAYS YOUR SOLUTION CHANGES THE GAME FOR A SALES ORGANIZATION? Mark: Revegy’s mission is to help companies secure and grow revenue in their most important accounts by: Providing easy to use visual tools to understand the many stakeholde

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Are You Giving Key Accounts the Finger?

The Center for Sales Strategy

Many years ago, I talked with the owner of a specialty grocery store in Columbus, Ohio called The Hills Market. During this conversation, I learned about the term “ giving customers the finger.”. This unfortunate situation occurs when a customer asks for help locating a product and an employee points in the direction of the product and sends the customer on their way.

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5 Best CRM Software for Real Estate Agents and Brokers

Outbound Engine

There is a lot to consider when choosing the best CRM software for real estate agents and brokers. Benefits of using a CRM include: Managing client data like contact info and contracts. Documenting client interactions over the phone, via email, or through social media. Creating a standard business practice for routine tasks. Data tracking and reporting that helps you improve your business.

CRM 40
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Negotiate Larger Deals More Quickly

What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.

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Design Thinking, Empathy, and the Ideal Customer Experience Design

SBI Growth

Your Design Thinking Needs Analysis and Abstract Reasoning to Align with the Customer.

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5 Showtime18 Companies Go Home With Best-in-Class Trophies at SAM Awards!

Showpad

Showtime18 is not only the biggest sales enablement conference in the world, it also is the place where sales enablement projects from all over the globe are recognized for their creativity, quality, effectiveness, and execution. On Wednesday, Showpad hosted the Showpad Sales & Marketing Excellence Awards (SAM Awards), which recognizes and promotes best-in-class sales enablement projects from customers and partners who are proven leaders in their industry.

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Weekly Roundup: Sales Stats to Help you Sell Smarter + More

The Center for Sales Strategy

- WHAT'S MOTIVATING US THIS WEEK -. "YOUR ATTITUDE, NOT YOUR APTITUDE, WILL DETERMINE YOUR ALTITUDE.". -ZIG ZIGLAR. - WHAT WE'VE BEEN READING THIS WEEK -. > 73 Mind-Blowing Sales Statistics That Will Help You Sell Smarter in 2019 — Hubspot. Like just 17% of salespeople think they're pushy -- compared to 50% of prospects. And along similar lines, only 3% of buyers trust reps.

Sales 67
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How Buzzwords Undermine Effective Communication

Oratium

I’m sure you’ve worked with someone who can’t finish a sentence without using at least one buzzword. Shout out to my former colleague who was fond of “helping clients catalyze transformative paradigm shifts and disruptive innovations across the enterprise.” He knows who he is. If only the problem were limited to a few bad apples. But it’s not. We are drowning in buzzwords.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Competitive Intelligence at the Field Level – the Untapped ‘X’ Factor for Sales Enablement Teams

SBI Growth

Competitive Intelligence at the Field Level – the Untapped ‘X’ Factor for Sales Enablement Teams.

Sales 67
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Showpad co-founders use exclusive data to show what buyers want

Showpad

What do buyers really want? They want content that is valuable and a sales experience that solves their problems. Creating better buyer experiences was the theme of “the Future of Sales Enablement,” the Wednesday session at Showtime18 , Europe’s largest sales enablement conference taking place in Ghent. Showpad CEO and co-founder Pieterjan Bouten and Showpad CPO and co-founder Louis Jonckheere walked the audience through exclusive findings from Showpad’s latest report, The New B2B Buyer Experien

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How to Create and Use a Google Reviews Link

ReviewTrackers

One of the most effective ways to improve your search ranking on Google is to get more and better online reviews with the help of a Google reviews link. Google reviews can increase a business’ online reputation and attract more customers. Rave reviews from the happiest customers can also boost a listing’s overall search ranking. In fact, the buying decisions of 90 percent of consumers are influenced by reviews , and a majority use Google reviews before they even visit a business ( 63.6 percent )

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Video Review: How to Make Salespeople Better at What They Do with @Qstream

SBI

Qstream is a clinically proven, micro-learning program that quite simply, makes salespeople better at what they do. Their scientific approach leads to 94% engagement which helps increase knowledge retention by 170%, and job proficiency by 34%. Visit Qstream.

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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.