Sat.Aug 05, 2023 - Fri.Aug 11, 2023

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Strategies to Balance Short-Term & Long-Term Client Goals

Account Manager Tips

Unlock the secret to balancing short-term client needs with long-term strategies. Gain insights on how to deliver quick wins and lasting value.

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Episode 1: The Role of ChatGPT in Strategic Account Management

Clarity Engagement Solutions

August 10, 2023 Episode 1: The Role of ChatGPT in Strategic Account Management Adipiscing elit dapibus, vulpu tate in donec tempor ultricies venenatis erat, aliquam posuere urna habitant rutrum euismod maecenas varius tortor nibh, sit amet tempor nibh finibus et. Episode 201: Leveling Up Your Career with Jane Chapman [link] Nulla porttitor accumsan tincidunt.

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Become the Sales GOAT – Future-Proof Strategic Account Management

Revegy

In today’s business world, strategic account management and account planning are key to using your marketing and sales resources wisely to increase sales. Unlike traditional sales performance tracking and reporting methodologies, digital tools, such as account management software and sales execution platforms, empower you to target the customers most likely to purchase your goods or […] The post Become the Sales GOAT – Future-Proof Strategic Account Management appeared first on

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[Q&A] Should all departments adopt the same organizational-wide quarterly review cycle?

OnStrategyHQ

Play Watch the video Q: Should all departments adopt the same organization-wide quarterly review cycle? A: It depends! But, if your department’s initiatives directly support your organization’s strategic plan and OKRs, the answer should be yes! If your department’s initiatives or projects don’t directly support your plan or OKRs, you may not need to follow the same cadence.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Leveraging AI for a Competitive Advantage

ClearPoint Strategy

As the saying goes, "The future belongs to those who prepare for it today.

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Unleashing Growth: Overcoming 7 Common Barriers to Sales Transformation

Mike Kunkle

In the ever-evolving landscape of business, the role of Chief Revenue Officers (CROs) or senior-most sales leaders (by any title), has never been more critical. These architects of growth are tasked with navigating complex market dynamics, driving revenue streams, and fostering a culture of success. However, achieving the highest levels of growth remains a challenge for many.

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Leveraging Generative AI to Enhance Sales Conversations

Sales Readiness Group

It seems you can’t open your news feed these days without seeing an article about how AI is going to transform the workforce, and what we should do to prepare for the fundamental changes this will bring. It is easy to get overwhelmed by the sheer volume of information and the proliferation of new AI tools, and the significant unknowns that accompany this evolution.

Sales 118
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10 Strategies for Getting B2B Salespeople Up and Running Quickly

The Center for Sales Strategy

In today's competitive B2B sales environment, it's more important than ever to have a strong sales team that can close deals quickly. But hiring and training new salespeople can be a costly and time-consuming process. That's why getting new salespeople up and running quickly is so important. Here are 10 strategies for getting B2B salespeople up and running quickly.

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Navigating the Wave: The Surging Influence of Brand Purpose in B2B

Customer Think

There’s an old adage in customer experience. Where B2C goes, B2B follows. But, the distinction between the two is fading. CX is everywhere. Expectations are set by the best experience on offer – inside and outside of the workplace – in Europe, in Asia, and across the globe.

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Why self-service and the employee experience drive cost savings with VirginPulse’s Michael Pace

Zendesk

Businesses increasingly understand and embrace the value in providing well-being benefits to their employees. Those investments can yield significant dividends: better morale, increased productivity, and higher levels of talent retention. To meet this growing need to nurture and support employees, businesses have been turning to services such as VirginPulse , a company that has seen incredible rates of growth every year: upwards of 15–20 percent.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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What Is Sales Velocity and Why Is It So Important?

Sales Readiness Group

Creating new sales opportunities and moving them efficiently through the sales process is a critical differentiator of high-performing sales teams. But how can you measure and improve your team’s effectiveness? One answer lies in understanding sales velocity - a key metric that offers valuable insights into the sales team's efficiency. Let’s look closer at its components and how to use it to drive better sales results.

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Jobs-to-Be-Done (JTBD) Theory

Flevy

Most Innovation efforts fail because of a lack of understanding of customers’ needs. The enormous amount of data available today should have made it easy for organizations to capture what customers hope to achieve. However, this is not the case. Almost everywhere, data is being used to find correlations instead of causation. The Jobs-to-Be-Done (JTBD) Theory assists in perceiving customer choices by getting to the level of what causes a purchase.

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Achieving more with Lean Marketing in the Digital Age

Customer Think

In today’s digital age, businesses are confronted with the daunting task of accomplishing more with limited resources, as the cost of living continues to soar and competition reaches unprecedented levels. However, amidst these challenges, Lean Marketing emerges as a strategic approach that holds the key to success.

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Focused on Talent: Engagement with Deborah Fulghum and Kate Rehling

The Center for Sales Strategy

In this episode, we’re once again consulting the latest Talent Magazine by The Center for Sales Strategy. Today, we’re focusing on Engagement with Kate Rehling and Deborah Fulghum, joining Matt to help break it all down. Kate and Deborah both provide super valuable insights, like: How a company culture is like a garden. If you regularly tend to it, what you plant will flourish.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Top 5 B2B Sales Collateral You Need

Account Manager Tips

Learn the top 5 sales collateral items every B2B seller needs to effectively engage modern buyers.

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Recap: The Lean Effect Podcast (EP 128 with Matt Banna)

Kainexus

In a recent episode of The Lean Effect Podcast , Mark De Jong sat down with our very own Matt Banna, Enterprise Account Executive at KaiNexus, to delve into the world of employee engagement, executive buy-in, and process improvement.

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5 Ways to Build Authority With Any Prospect, According to HubSpot's Director of Sales

Hubspot Sales

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Sales is, in large part, the art of establishing trust in a tight window. Any prospect who buys from you is trusting that your solution is the best possible fit to suit their needs and that you‘re selling it because you sincerely believe that — but legitimate trust isn’t rooted exclusively in goodwill and friendliness.

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Top LinkedIn profile tips: Boost your professional presence

PandaDoc

LinkedIn has become the world’s standard professional network. There are more than 200 million LinkedIn users in the US alone. But despite being ever-present and necessary for career development, it’s surprising how many profiles don’t receive passing grades. LinkedIn is a tool for career advancement. It’s also great for prospecting. Learn to optimize your LinkedIn profile, and it can become an excellent resource for finding both potential employers and potential customers.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Boosting Your Company’s' Resilience With Business Coaching During a Downturn

The Great Game of Business

Hiring a business coach? When times are lean, and people are predicting an economic downturn? Yes. Discover several reasons why investing in business coaching during lean times or an economic slowdown can pay off in the long run. The key is to build resilience because it’s the resilient companies that rebound faster. Ready to take the plunge? Keep an open mind as you wonder about your company’s long-term success.

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Q&A with Top Sales Leaders: Navigating Success in a Challenging Market

Force Management

We recently hosted a panel discussion with several top revenue leaders in the sales industry, facilitated by sales veteran and Force Management Partner Brian Walsh. Boomi CRO Marcy Campbell , NWN Carousel CEO and President Jim Sullivan , and Battery Ventures Operating Partner Bill Binch joined us to share each of their unique perspectives on what's driving positive revenue outcomes for sales organizations in our ever-changing economic environment.

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Continuous Improvement vs Lean: What's the Difference?

Kainexus

We, at KaiNexus, are fortunate to have the opportunity to chat with business leaders across the spectrum about the challenges and opportunities they face. Most conversations involve employee engagement, operational excellence, and customer satisfaction. Continuous improvement is the relentless pursuit of incremental betterment through iterative refinements and innovative adaptations.

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Using the DISC Sales Assessment: 12 Tips for Sales Managers

Brooks Group

The DISC personality assessment has become a popular tool for understanding behavior and communication styles. For sales teams, understanding each sales professional’s personality can help align strengths and weaknesses to create a high-performing sales force. Savvy sales managers are using the sales-specific DISC profile to redefine team dynamics, improve sales training , and build a stronger, more agile, and result-driven sales team.

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Negotiate Larger Deals More Quickly

What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.

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Leadership Confessional: How I Came to Recognize I Didn't Really Understand The People I Was Leading

The Great Game of Business

After 26 years in business, I continue to be humbled by how much I still need to learn. For example, an area where I felt I could give myself a strong “A” grade as a leader would have been how I have always cared for my colleagues. When my partners and I decided to sell our company to an ESOP trust, it was largely to benefit our people and protect our unique culture.

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Helping Your Team Feel Seen, Valued, And Heard Through Vulnerable Leadership

Sales Gravy

Building and Leading a Successful Sales Team On this episode of the podcast, Allison Walsh, Vice President of Business Development and Branding for Advanced Recovery Systems, a national behavioral healthcare company, discusses her experience in building and leading a successful sales team. Starting as the second employee of the company, she has been instrumental in its growth to a team of a thousand and counting.

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How to Use Storytelling in Customer Service

Customer Think

Customer service undeniably serves as the heartbeat of any successful business. In an increasingly competitive marketplace, finding innovative ways to enhance customer interaction is paramount. Numerous strategies abound, from streamlining communication channels to personalizing user experiences. Yet, one often overlooked approach holds immense potential – the art of storytelling.

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Introducing Revenue Booster, Our New Add-On for Getting the Most Out of Your CRM

Nutshell

We’re excited to introduce Revenue Booster , Nutshell’s new add-on for increasing your team’s efficiency, flexibility, and revenue. Launching with two exciting new features, Revenue Booster is built for teams who want to get more from their workflows and take their CRM to the next level. And at just $37 total for your entire company, Revenue Booster is just as accessible to teams of three as to teams of 30.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Where do you invest when business slows down?

SBI Growth

The companies that perform well despite inflation do not ‘wait and see’—they act now and figure out what the next step should be.

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Breaking boundaries: ABM in Digital Era

DemandFarm

The B2B landscape is undergoing a dynamic transformation, propelled by the forces of digitization, technological breakthroughs, and evolving workstyles. This multifaceted shift is reshaping the business landscape, fostering unprecedented growth and diversification. Account-based marketing or ABM is one such strategy that is aligned with account-based sales to target high-value accounts with personalized and targeted campaigns.

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Do You Capture All the Value

Customer Think

Stefan Michel of IMD gave an example of using carbon credits to pay for expensive LifeStraws that purified water (in HBR, October 2014). Carbon credits came from not having to boil water using petrol or wood fires.

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Introducing Power AI, Nutshell’s Newest Plan Charged With Artificial Intelligence

Nutshell

Artificial intelligence (AI) can improve customer relationship management through reporting, automation, customer insights, and more. That’s why we’re excited to launch our new product tier, Power AI. The Power AI plan is for organizations that want to harness the potential of AI in their Nutshell CRM to gain valuable insights into their contacts and streamline their processes.

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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.