Sat.Sep 02, 2023 - Fri.Sep 08, 2023

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Customer Communication Management 101: The KAMs Guide to Streamlined Systems

Account Manager Tips

Transform chaotic customer communication management through strategies to streamline workflows, improve response times, and strengthen B2B client relationships.

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3 Ways Your Strategic Plan Can Improve Community Health

Envisio

Fall is coming, and you know what that means … kids are going back to school, temperatures are going to drop, and that means there are going to be surges of COVID-19, the flu, the cold, and all manner of other public health risks. A community health strategic plan is a proactive measure to mitigate the effects of these surges; by having a plan in place, your local government and/or your public health department can be sure that you have the measures necessary to keep your community healthy and h

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Market research: Professional services benchmark and accountancy profession statistics

Red Star Kim

I regularly scan the media for information relevant to professional services benchmarks and market updates. I share some of my findings to support marketers who are conducting PESTLE, competitor and commercial analyses. Here is a professional services benchmark from Unit4 and some data on the accountancy profession. Professional Services – A benchmark for 2023 An interesting report commissioned by Unit4 (the SaaS ERP provider) looks at trends in the professional services market (PSM) across Euro

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Managing Burnout for Leaders and Employees

The Center for Sales Strategy

These past few years have been incredibly challenging for leaders worldwide. As you take a look around your organization, have you noticed any of the following for your leadership team or your employees: Exhaustion: Physical, emotional, and mental exhaustion that doesn't go away after time off. Decreased job satisfaction: A feeling of disillusionment and negative attitude towards work.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Elevate Your Strategy: ClearPoint now Integrates with Microsoft Teams!

ClearPoint Strategy

Stay streamlined and in sync. ClearPoint brings strategy to your fingertips.

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Ditching 'More is More' to Increase Sales Team Effectiveness by 50%: Teamwork.com’s Story

Hubspot Sales

How do you go from putting out fires to running like a well-oiled machine? Well, the trick might be as simple as prioritizing quality over quantity. If you’re rolling your eyes at your screen right now, just hear us out. For eons, salespeople have been told to make more calls, send more emails, and take more meetings. But being busy doesn’t leave time for thinking strategically, nurturing customer relationships, or making sure your team has everything they need — especially if your company is gr

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Overcoming Hiring Challenges:  Solutions for Finding Qualified Sales Candidates in a Competitive Market

The Center for Sales Strategy

Are you frustrated with the challenges of finding top talent for your organization? If so, you’re not alone. According to a ManpowerGroup survey, talent shortages are at a ten-year high, with 69% of employers struggling to fill positions. In today’s competitive job market, recruiting and hiring superstar salespeople is no easy feat, but getting creative and spending time on recruitment each week could help you build a strong talent bank of potential candidates for the future.

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Negotiating with Centers for Medicare and Medicaid Services: A Scenario Planning Framework

Vantage Partners

In September, the first 10 products were identified for negotiation with Centers for Medicare and Medicaid Services. Some pharmaceutical companies are waiting to see how the litigation plays out, while others are preparing to negotiate based on assumptions about the final process. Any number of outcomes are possible, and planning for a set of the most likely scenarios will allow companies to identify accompanying strategies and tactics – and be prepared to act up against a potentially tight time

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5 Critical Skill Sets For The Modern Seller

Sales Gravy

A Great Modern Seller Leverages These 5 Skills In this podcast, Jeb Blount and Amy Franko discuss the importance of modern sellers having strong business acumen and an ownership mindset. They emphasize the value of being able to provide insight to executives based on knowledge of their organization, rather than regurgitating information that can be found online.

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Latest Podcasts: Leadership in the Details

Force Management

Last month, the Revenue Builders Podcast featured some hard-hitting tactical conversations about the journey to elite sales leadership and the decisions we make along the way. Dig in to the episodes below to get real-life advice from leaders who have been there and done that. These conversations cover everything from calculating business value for a prospect to defining a repeatable sales process that enables rapid scaling.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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What is a Softphone [+10 Best Softphone Services]

Hubspot Sales

You need to make an important business call but you’re far away from a desk phone. Thankfully, modern technology can help. Gone are the days where you need a telephone to make a call. With softphones, you can call a client, prospect, customer, or colleague from anywhere, as long as you have internet service, a microphone, and a speaker. Powered by VoIP (Voice Over Internet Protocol) technology , a softphone functions like a desk phone with additional features like call recording and voicemail tr

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Negotiating with Centers for Medicare and Medicaid Services: A Scenario Planning Framework

Vantage Partners

In September, the first 10 products were identified for negotiation with Centers for Medicare and Medicaid Services. Some pharmaceutical companies are waiting to see how the litigation plays out, while others are preparing to negotiate based on assumptions about the final process. Any number of outcomes are possible, and planning for a set of the most likely scenarios will allow companies to identify accompanying strategies and tactics – and be prepared to act up against a potentially tight time

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Digital Wallets and Passes: Transforming Customer Loyalty Programs

Customer Think

Heading into Apple’s WWD earlier this year, rumors rumbled that the titan tech company would unveil a drastically enhanced mobile wallet with iOS 17. The event came and went, and then shortly after, Apple released a video unveiling a couple of arguably minor new payment- and ID-related enhancements.

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How to Use Lean Technology to Improve Organization Efficiency | KaiNexus

Kainexus

Lean technology, often called " Lean software " or "Lean management software," is a category of applications and lean manufacturing tools designed to support and facilitate Lean principles within any organization dedicated to operational excellence. These solutions help organizations streamline operations, reduce waste, improve efficiency, and ultimately deliver higher-quality products while minimizing costs.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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The Best Free Call Tracking Software (+Tips for Picking the Right One)

Hubspot Sales

Building a successful inbound strategy relies on getting prospects to come to you. To do this, you must first ask, “Where are my prospects coming from?” and “How can I meet them where they are?” While marketers with advanced analytics tools might have an easy time figuring how leads got to their landing pages, sales teams can use call tracking to learn more about their customers, where those buyers discover their company, and what platforms they spend time on.

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Celebrating PandaDoc as one of HubSpot’s “Essential App for Sales 2023”

PandaDoc

The sales landscape is evolving rapidly, with sales apps playing a pivotal role in shaping the future of sales. One such app that has emerged as a game-changer is, well, us, PandaDoc. We were recently recognized as an “Essential App for Sales 2023” by HubSpot. Huge! Let’s chat about why we earned this prestigious title and how it can revolutionize your sales process.

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The Evolution of Customer Data Platforms: Data Pipelines

Customer Think

Customer Data Platforms: The Evolution I recently wrote an article on Customer Data Platforms (CDPs) which summarized the capabilities, solutions and the realities of building or implementing a CDP.

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The Most Optimal Lean Business Management Strategy | KaiNexus

Kainexus

The business landscape constantly evolves, with changing customer preferences and market dynamics. Lean management encourages continuous improvement and adaptability, enabling organizations to respond quickly to shifts in the market and customer demands. This post provides a comprehensive and actionable guide on implementing Lean strategies and methodologies within your organization.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Should You Focus On Short- or Long-Term Sales Training Outcomes?

RAIN Group

Sales training is an essential part of any successful sales enablement program. However, not all sales training initiatives are created equal. While some programs may produce short-term results, they often fail to deliver long-term success.

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How companies can bolster the well-being of their support teams with Tade Anzalone at Calm

Zendesk

As any support team manager can attest to, the deleterious effects of stress and burnout have very real consequences for customer service teams. From heavy employee turnover to impacted levels of service, the pressure of rising customer expectations and heavy workloads can hobble teams and exact a human cost that goes beyond business metrics. But as Tade Anzalone of Calm points out, it doesn’t have to be this way.

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The Vital First Step of Your Marketing Planning for 2024

Customer Think

The fourth quarter of 2023 is only a few weeks away, and that means many B2B marketing leaders will soon begin planning for next year.Marketing planning processes vary considerably across companies. The planning process in large enterprises can be quit.

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On Next Gen Leaders and Leveraging AI for Inclusivity

SBI Growth

The discourse on developing next generation leadership yielded insightful opinions at SBI’s recent Women’s Growth Forum, which took place in August. The invite-only discussion, comprised of a group of accomplished female leaders and professionals, shared what "NextGen Leadership Development" meant to them. Answering the question of whether it is the skills needed or the environment, the group agreed that it is a combination of both.

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Negotiate Larger Deals More Quickly

What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.

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The Best Software for IT Companies: Build an Effective Tech Stack

Nutshell

As an IT company, you know the importance of software and the necessity of having the right tools at your side to keep a business, project, or device running smoothly. That’s where a technology stack , or tech stack for short, comes in. It’s a collection of software for IT companies that covers all the major areas of running your company efficiently.

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Demystifying Artificial Intelligence

Mercuri International

Challenges and Opportunities for B2B Marketers. In November 2022, OpenAI, a San Francisco-based company specializing in artificial intelligence (AI), launched a language model called ChatGPT. Simply put, ChatGPT is an AI-based virtual assistant, trained to handle a variety of questions and answer them in a natural and conversational way. The response was huge.

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Three things we can learn from Patagonia’s customer culture

Customer Think

In the hopes of inspiring companies all over the world to make that transition into a bright and shiny diamond, The post Three things we can learn from Patagonia’s customer culture appeared first on Steven Van Belleghem.

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How to Roll Out a Sales Account Management Plan

Brooks Group

I was once interviewed by a company that wanted me to start a new business unit. Before I accepted, I asked what type of development team would be building the new products critical for the unit’s success. The hiring manager said, “As soon as you get the orders, we can negotiate what type of development team you’ll have supporting you.” Clearly, this company was not all-in on its new business focus.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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HOW TO CHOOSE THE RIGHT MOBILE CRM IN 2023?

Apptivo

1. Why Mobilе CRM is gaining significant prominеncе? 2. What arе thе factors to considеr whеn choosing thе mobilе CRM for your businеss? 3. How Mobilе CRM bеnеfits businеssеs today? 4. Transform your business with Apptivo In thе fast-pacеd world of businеss, Customеr Rеlationship Managеmеnt (CRM) has bеcomе a crucial tool for organizations of all sizеs.

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Navigating the CRM Customer Journey: From Mapping to Marketing

Insightly

Most new business endeavors start small. The founder identifies—and capitalizes on—an opportunity to serve a specific customer in a specific way. One satisfied customer leads to more customers, a larger team, and new opportunities. What was once small grows into a much larger entity with many moving parts—and numerous customers, all of whom still expect the same level of service.

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How Data Processing Companies Can Enhance Data Accuracy and Integrity

Customer Think

Data serves as the basis for decision-making, strategy development, and operational efficiency in today’s digitally-driven society. The accuracy and integrity of the data, however, are what determine its value. Data that is inaccurate or corrupted can result in poor decisions, financial losses, and diminished customer confidence.

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All about PCI DDS (and why it’s important)

Zendesk

Earning and maintaining the trust of your customers is critical to the success of your business. Demonstrating a commitment to protecting customer data is key to developing this trust. With compliance regulations evolving and security incidents steadily increasing, it’s more important than ever to remain vigilant about your data access controls, especially when it comes to credit card information.

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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.