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How can agencies make client relationships more profitable?, with Chris Merrington

Account Management Skills

In this episode we talk about making client relationships more profitable. He specialises in helping agency leaders and their teams negotiate more profitably. Now some of you may have vampire clients, because what they do is they suck the profitability out of your business. Welcome to Episode 53. Quite rightly, quite rightly.

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Stakeholder Mastery 3.0 – The Six Steps You Must Take

Jermaine Edwards

Stakeholders influence can be both positive or negative on project sign off, commercial profitability, resource access and long-term relationship success. The mindset is a posture that requires a shift from the reactive and tactical to pre-active (anticipation of events) and strategic (navigation or route to a specific result).

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Top 10 Innovation Links of the Week: 12.24.15

Planview

The skinny: You’re going to love Spigit’s 2015 Ultimate Holiday Gift Guide, with a handpicked selection of gifts ranging from books to events to fun goods. Who it’s from: World Finance. The skinny: Have you asked your suppliers for ideas on how to innovate and drive greater value for your customers? Read more ».

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Switching CRMs: the No BS, No Headache Guide

Insightly

One that understands your business and designs (and thoroughly tests) solutions, aimed at making your company more profitable? Your finance team can help. Your finance team should be able to provide a report of costs associated with the change and any forecasted expenses/savings. Import your data in the new CRM.

CRM 98
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Find the right CRM Strategy for your Industry

Insightly

However, the role of CRM in business strategy doesn’t end with customer interaction management — it also plays a crucial part in driving the overall growth and profitability of a business. They do this through various channels, such as referrals, networking events, and digital marketing.

CRM 52
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Find the right CRM Strategy for your Industry

Insightly

However, the role of CRM in business strategy doesn’t end with customer interaction management — it also plays a crucial part in driving the overall growth and profitability of a business. They do this through various channels, such as referrals, networking events, and digital marketing.

CRM 52
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Book review – Managing Brands

Red Star Kim

B2B buyers go through similar stages but there are often more people involved in the purchase decision – Gartner (2020) offers a model with six stages (problem identification, solution exploration, requirements building, supplier selection, validation and consensus creation).