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How to Update Your Sales Process for 2022

The Center for Sales Strategy

The process of identifying the most significant constraint and utilizing resources to eliminate the constraint is part of the process to improve performance. In his book The Goal —author and business management guru Eli Goldratt—focuses on a concept called the theory of constraints.

Sales 127
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Enhancing your soft skills in 2023?

Red Star Kim

Where did 2022 go? So now we are looking at how we might do things differently and better in 2023. One task will be to plan your self-development – particularly with regards to enhancing your soft skills in 2023. Change management 20 insights on change management processes and communication (kimtasso.com).

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Achieve more engagement and buy-in: Relationships, Plan, Expectations, Benefits, Persuasion and Training

Red Star Kim

The session used the 7P model of buy-in to explore rational and emotional tools to achieve buy-in: Plan, Process, People, Psychology, Persuasion, Pressure and Patience. This book explores how to manage these differences when communicating digitally Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com).

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

At the recent PM Forum workshop on “Selling processes and sales skills for marketing and business development professionals” we focused on sales and selling challenges in professional services. Delegates from legal and accountancy practices in the UK and overseas (Brussels and Amsterdam) shared how to tackle those challenges.

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How Marketing and Business Development (M&BD) Assistants can shine – Develop knowledge and skills, build personal brand and increase visibility

Red Star Kim

The session comprises three elements: marketing and business development fundamentals, practical marketing communication and business development skills and growing your career. Some observed that as the pace of change continued relentlessly, we all needed to be constantly updating our knowledge and skills. How do you measure up?

Marketing 130
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Pitching, differentiation and competitor analysis

Red Star Kim

A key theme that often arises in pitching is how to differentiate. Whilst there are many ways to differentiate (see below) it does imply that you will consider – from the client’s perspective – how your firm’s offering or value proposition is different from the competitors.

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Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

Yet there are differences to the extent that they use push (tell) and pull (ask) energy – and the terms under which they are conducted and the processes that they use. ” Coaching is a structured process where the coach asks a series of questions in a particular order. The terms (e.g. But coaches resist the temptation to tell.