article thumbnail

ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” While this customer’s staff demonstrated both passion and expertise, to make this process a reality, they needed a project focused on innovative thinking, data-driven insights, stakeholder connectivity and patient/provider resources.

article thumbnail

Culture of Innovation Video and Case Study: Cambia Health Solutions Transforms the Health Care Landscape Through Innovation

Planview

From inception, innovation has been at the core of Cambia Health—it’s truly in their DNA. Cambia is an exemplary example of how organizations can create a culture of innovation by engaging their most valuable resource—their people. The Cambia Health Solutions Case Study: Creating a Culture of Innovation. ” The Solution. “We

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

KPI Management: Intellectual Property (IP) Strategy KPIs

Flevy

Intellectual Property (IP) Strategy is a critical aspect of modern business management, pivotal for protecting and monetizing innovations. Relevance : Indicates the volume of potentially protectable innovations, reflecting the organization’s commitment to innovation and IP protection.

article thumbnail

Crack the Consulting Code: Top 10 Digital Transformation Frameworks

Flevy

Innovation and Competitive Advantage : Early adoption and effective use of cutting-edge technologies like ChatGPT can provide organizations with a competitive edge in their industry, driving innovation and attracting customers.

article thumbnail

Avoid these 3 generative AI pitfalls—and what to do instead, according to IT leaders

Zendesk

But as brands innovate, there is a strong sense that nearly anything is possible. Generative AI is a disruptive force, from technology to art, and companies need to brace for its impact. We’re not a huge company,” one chief information technology officer said. “I We want to know how we can scale with the staff we have.”

article thumbnail

TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA

SBI

(Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced that its IT Deal Alert Priority Engine™ platform won two 2019 CODiE Awards in the Best Account Based Marketing Solution and the Best Sales and Marketing Intelligence Solution categories.

article thumbnail

The Sales MBA at a glance – How to Educate B2B Sales Reps for Maximum Success

Arpedio

A lot of the things we’re seeing right now simply stem from a general technology, or information technology trend: the world has become swamped with informational complexity, and that has brought a couple of ramifications. Maximilian Opp, Account Manager. +45 45 53 50 78 33. max@arpedio.com.

B2B 52