article thumbnail

ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

Engaging my multidisciplinary team of internal colleagues – including medical, marketing and information technology amongst ourselves – to brainstorm potential opportunities that could be presented to the customer was critical. Command and control.

article thumbnail

Avoid these 3 generative AI pitfalls—and what to do instead, according to IT leaders

Zendesk

Generative AI is a disruptive force, from technology to art, and companies need to brace for its impact. Lack of direction and prioritization Over half of the IT leaders surveyed in the report expressed concern that the AI landscape is changing quickly, affecting their ability to keep up with the competition.

article thumbnail

6 ways to improve the customer experience with CRM

Insightly

Why you need to prioritize customer experience In recent years, customer experience (CX) has become a key competitive differentiator across many industries. By prioritizing CX, businesses can reap a variety of benefits, including increased customer loyalty, higher revenue, and better brand reputation. So let’s dive in!

article thumbnail

KPI Management: Intellectual Property (IP) Strategy KPIs

Flevy

The firm prioritized “Freedom to Operate Assessments” to navigate the complex IP landscape. Before advancing new projects, the company systematically conducted freedom to operate assessments to identify potential IP infringements.

article thumbnail

Crack the Consulting Code: Top 10 Digital Transformation Frameworks

Flevy

Focus on Compatibility, Consistency, and Continuous Integration : Prioritize integration and standardization across digital efforts to ensure seamless operation and scalability. Ensure KPIs Measure True Impact : Develop Key Performance Indicators that accurately reflect the success and value of digital initiatives.

article thumbnail

TechTarget Launches Verified MSP Targeting Powered by Priority Engine Purchase Intent Platform

SBI

By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs.

article thumbnail

Culture of Innovation Video and Case Study: Cambia Health Solutions Transforms the Health Care Landscape Through Innovation

Planview

Cambia companies provide a wide range of products and services, including healthcare information technology and software development, retail healthcare, health insurance plans that carry the Blue Cross and Blue Shield brand, life insurance, pharmacy benefit management, consumer engagement, and wellness. The Result.