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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

It was good to meet the private client lawyers – some recently promoted to head of department – for a workshop on “ Managing and growing your private client practice” earlier this month. There is also a post on emotional intelligence and leadership Research on leadership and emotional intelligence (EQ) (kimtasso.com).

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”. And how the value proposition and content messaging needs to be adapted to different targets at different stages of their buying journey.

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Here’s How to Keep Clients Interested In Your Proposal

Account Manager Tips

At some point they meet a seller who believes they have the solution. Differentiated my value proposition. To get that momentum back, I go over my process and see what I've missed. Here's what the sales process looks like from a 30,000 foot view: Selling begins with a buyer who has a problem (even if they don't know it yet).

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Why You’re Losing Deals You Thought You’d Win

Brooks Group

Misaligned Values. Value propositions need to be challenged on a regular basis these days. You accomplish that by providing value. Not Understanding The Value Formula. In my new book Agile & Resilient: Sales Leadership for the New Normal, my co-author Russ Sharer and I discuss The Value Formula.

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Four Keys to Aligning Sales With Marketing

Brooks Group

In many cases, sales and marketing departments have different leaders with different leadership styles – a reality that drives this gap even wider. At The Brooks Group, one way we combat this reality is to have weekly joint meetings between sales and marketing. One thing to consider: Create a common scorecard. Give us a call.

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Sales Agility in a VUCA World: 10 Keys to Separating the Agile from the Fragile

Brooks Group

Open Zoom meeting forums: Create access, engagement, and a free-flowing forum for ideas. Frequent strategy review sessions: Make sure your sales techniques are still effective and your value proposition still resonates with the marketplace.

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Tips for Building a Highly Effective Sales Training Program

Brooks Group

Sales training provides new and veteran sales professionals with the skills and knowledge they need to meet sales targets and succeed in their roles. Sales Leadership: Designed for sales leaders. It covers prospecting, cold calling, and meeting scheduling. Sales training begins with the assessment and onboarding of new hires.