Red Star Kim

FEBRUARY 1, 2024

At the end of January, I attended a PM Forum (with Icon and Managing Partners Forum ) webinar where Alastair Beddow | LinkedIn of Meridian West presented the latest international benchmark results. International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda.

Marketing 130

Marketing Leadership Profitability Digitalization 130

The SAMA Podcast

SEPTEMBER 30, 2021

Jerry, Kate and Dominique are the creators and facilitators for a new training course being offered through SAMA Academy, "Account-based Marketing: Customer-led, team-enabled." link] [link] [link] COVID has been a huge accelerator of digital marketing generally and account-based marketing specifically.

Account Management 104

Account Management Marketing Management Facilitation 104

Red Star Kim

SEPTEMBER 7, 2023

I regularly scan the media for information relevant to professional services benchmarks and market updates. I share some of my findings to support marketers who are conducting PESTLE, competitor and commercial analyses. Here is a professional services benchmark from Unit4 and some data on the accountancy profession. 3% in UK and 1.6%

Marketing 130

Marketing Financial Services B2B Media 130

Red Star Kim

SEPTEMBER 14, 2023

It received such a warm and enthusiastic response that it was suggested we consider a series highlighting the giants of professional services marketing and business development. So here’s the spotlight on Richard Chaplin, PM Forum and Managing Partners’ Forum. That would give anyone great insight into leadership and management.

Management 130

Management Leadership Innovation Government 130

Red Star Kim

SEPTEMBER 29, 2023

The Managing Partners’ Forum (mpfglobal.com) holds quarterly meetings of its Advisory Board where senior leaders discuss issues pertinent to the professional services sector. A guest speaker is usually invited. Only 20% are members of the Forum.

Meetings 130

Meetings Government Management Finance 130

Apptivo

JANUARY 31, 2023

How Contact Management software improves workflow 2. Why is Effective contact management for sales and marketing necessary? Why businesses miss out managing contacts effectively 4. Your sales and marketing teams can leverage these relationships to bring in more sales. Customers are the foundation of any business.

Marketing 52

Marketing Management Sales Software 52

Red Star Kim

MARCH 17, 2023

A fellow tutor at Cambridge Marketing College – Neil Wilkins – has completed significant research into marketing in the metaverse. I’ve tried to summarise his key points here: Marketing in the Metaverse – An opportunity for professional services firms? He shared his views at a webinar earlier today. The Metaverse opportunity?

Marketing 130

Marketing Transportation Leadership Digitalization 130

Red Star Kim

MARCH 4, 2024

Many people have suffered at the hands of a line manager who wants to know in detail what is happening and to control everything. But there are potentially several reasons for this behaviour – some to do with your manager, and some to do with you. So what do you do when your boss is a micro-managing control freak?

Management 147

Management Communication Leadership Digitalization 147

Customer Think

DECEMBER 27, 2023

What is Master Data Management (MDM)? How it can Transform the Sales and Marketing Efforts of an Organization? In this blog, we are going to shed light on all such questions related to master data management solutions and services. Why it is Essential for Businesses Today? We will have a look at how MDM technology […]

Marketing 57

Marketing Management Sales Organization 57

Red Star Kim

JULY 13, 2023

Thanks to the Managing Partners’ Forum Strategy Summit at haysmacintyre earlier this week.

Management 130

Management Remote Working Acquisition Finance 130

Insightly

MAY 4, 2021

Part 1: How to plan and manage projects. Part 2: Tips on choosing the right project management tool. As marketers, we are the go-to people. Ask marketing. Ask marketing. These tasks are on top of the marketing team’s actual responsibilities. As a marketer, how can you better manage your own projects?

Marketing 93

Marketing Management Prioritization Stakeholders 93

Red Star Kim

DECEMBER 5, 2023

In November it was a full house for the PM Forum’s Proactive marketing and business development executive online workshop. Proactive marketing and business development executives – CRM, internal engagement and career insights. CRM and Marketing Automation Software for SMBs | Act! However, there are limitations compared to Canva.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Red Star Kim

AUGUST 11, 2022

I have reviewed several books on change management (see the list below) to support those attending training workshops on change management. The standard describes the knowledge, established norms, processes, tasks and skills necessary for change management practitioners. Organizational alignment and change management.

Management 130

Management Stakeholders Digital Transformation e-Learning 130

Red Star Kim

MARCH 24, 2023

It was a full house at the March workshop on “Practical and Professional Skills for Marketing and Business Development (M&BD) Assistants” although almost all delegates were from law firms across the UK. Roles, satisfaction and aspirations of Marketing and Business Development (M&BD) Assistants.

Marketing 130

Marketing Digitalization Communication Media 130

Customer Think

MARCH 24, 2024

Marketing is defined as the management process which anticipates and satisfies customer demand profitably. A marketing manager should therefore control the assets and process which collectively satisfy the customer to produce the necessary income. But do marketing managers really understand what they are managing?

Management 52

Management Profitability Marketing Digitalization 52

The Center for Sales Strategy

MARCH 14, 2024

In this episode, we’re continuing our exploration of the recently published Media Sales Report by looking at what sellers and managers say about their company’s marketing strategy. Here to help Matt investigate why so many are dissatisfied with their organization’s current marketing plan is Dani Buckley, VP/General Manager at LeadG2.

Media 97

Media Marketing Publishing Sales 97

Nutshell

FEBRUARY 20, 2024

Want to get more of your marketing team on your CRM and email marketing platform so they can send email campaigns, but don’t want to pay for an entire seat? Introducing three free marketing seats for Nutshell Pro customers and above! Nutshell is here to help sales and marketing teams work better together.

Marketing 71

Marketing CRM Management Sales 71

Insightly

MARCH 25, 2024

Unsurprisingly, CRM, or Customer Relationship Management , is the foundation of any successful sales and marketing strategy. At the heart of CRM lies lead management —a process that involves capturing, nurturing, and converting leads into loyal customers. What is Lead Management? What is a CRM?

CRM 52

CRM Management Prioritization Communication 52

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Let’s take a closer look with some examples: Product datasheets.

Marketing 106

Marketing Sales Decision-making Prioritization 106

Account Management Skills

MAY 14, 2024

Why do account managers not cross sell and upsell during client meetings? They realised that their front-line account managers weren’t set up for success in this area and/or they needed to upskill their entire team because they didn’t have account managers! How can account managers be more confident?

Account Management 52

Account Management Meetings Management Suppliers 52

Insightly

DECEMBER 14, 2023

Let’s explore the marketing operations career path and all of the opportunities that come with it. Marketing operations jobs encompass a diverse range of roles within the marketing field. These positions involve the behind-the-scenes coordination and execution of marketing strategies and campaigns.

Marketing 52

Marketing e-Learning Digitalization CRM 52

Insightly

DECEMBER 14, 2023

Let’s explore the marketing operations career path and all of the opportunities that come with it. Marketing operations jobs encompass a diverse range of roles within the marketing field. These positions involve the behind-the-scenes coordination and execution of marketing strategies and campaigns.

Marketing 52

Marketing e-Learning Digitalization CRM 52

Flevy

JULY 6, 2022

Account-based Marketing (ABM) solutions are valuable to implement the ABM approach. These solutions can be combined with other Sales and Marketing systems, e.g. CRM or any Marketing Automation platforms , to better target and prioritize communications with key accounts. Account Management. Account Intelligence.

Marketing 109

Marketing Account Management Facilitation CRM 109

Customer Think

OCTOBER 10, 2021

Marketing is currently designed to inspire, identify, and engage potential buyers in a way that leads them to action. The baseline assumptions are that good content in the right hands, or engaged relationships that create connection, will provide the foundational components to cause buying. But do they?

Marketing 112

Marketing Management Sales Digitalization 112

Customer Think

MARCH 3, 2024

The concept of subscription models are already quite popular in the SaaS B2B market. Subscription models have had its impact on the consumer markets as well as on the B2B and enterprise-level business environments. Thanks to the emergence of Cloud solutions that make software products available to the business on a subscription basis.

B2B 62

B2B Marketing Management Software 62

SBI Growth

NOVEMBER 21, 2023

But expense management is only one part of the equation: leaders must look elsewhere if they want to hit their financial targets. Based on SBI’s survey data, revising how productive their go-to-market (GTM) teams are and finding solutions to raise that benchmark is what’s going to make the difference here.

Publishing 118

Publishing Management Marketing 118

Customer Think

AUGUST 4, 2023

Anyone involved in marketing is probably familiar with the process of traditional project management. This will usually see the marketing team creating monthly, quarterly and even yearly plans that give a number of initiatives that they need to launch across the year. However, […]

Marketing 97

Marketing Management 97

Account Management Skills

FEBRUARY 22, 2024

I read as many reports I can about the state of agency account management and it makes for grim reading. “I But I think the agency business model and how account managers are set up in their roles needs an overhaul before the finger is pointed at their lack of skill/abilities. There’s often a mismatch in expectations.

Account Management 52

Account Management Management Client Development Account Growth 52

Flevy

OCTOBER 25, 2022

When new technologies and competitors disrupt markets , numerous existing organizations struggle to remain competitive. This calls for an Integrative approach to Managing Innovation. Integrative Innovation Management focuses on 4 key areas to effectively manage Innovation at an organization. Integration of Stakeholders.

Innovation 98

Innovation Management Energy and Utilities Digital Transformation 98

Arpedio

JANUARY 3, 2024

When it comes to driving business success , there are two crucial strategies that companies must master: Account Management and Opportunity Management. Key Takeaways: Account Management and Opportunity Management are essential to driving business success.

Account Management 52

Account Management Management Client Relationships Prioritization 52