Red Star Kim

MARCH 17, 2023

A fellow tutor at Cambridge Marketing College – Neil Wilkins – has completed significant research into marketing in the metaverse. I’ve tried to summarise his key points here: Marketing in the Metaverse – An opportunity for professional services firms? Note: The metaverse isn’t an area of expertise for me.

Marketing 130

Marketing Transportation Leadership Digitalization 130

Strategic Communications

JULY 11, 2023

Virtual reality. Augmented reality. Mixed reality. These are just a few of the many new technologies that are confronting marketers and literally all professions today. In truth, though, these new technologies and the potential of the metaverse—or virtual world—might be even more dramatic.

Internet 40

Internet e-Learning Retail Digitalization 40

Zendesk

APRIL 3, 2023

In the flooded market with almost endless options, many retailers are competing on the quality of their service. This includes in-store, ecommerce websites, social media, advertising, the metaverse, email, live chat, phone support, and more. In this new world, customers have sky-high expectations of service.

Retail 98

Retail eCommerce Digitalization Artificial Intelligence 98

Red Star Kim

MARCH 6, 2023

Delegates were from legal and accountancy firms with roles as varied as marketing, digital marketing, business development, PR and key accounts (executives, managers and a director). Many use a situational analysis or marketing audit. And we analyse the analytics from our digital marketing performance.

Strategic Thinking 130

Strategic Thinking Cybersecurity Digitalization Stakeholders 130

Hubspot Sales

DECEMBER 14, 2022

But with the rise in popularity of cashless payment methods, a society without cash could soon become a reality. In PwC's 2025 & Beyond: Navigating the Payments Matrix , PwC explored the ongoing transition from cash-based to cashless payment methods, the development of digital economies, and the impact of new payment trends.

Banking 122

Banking e-Learning Computers and Electronics Retail 122

SmartKarrot

APRIL 28, 2022

Wouldn’t meeting new people in the comfort of your home be interesting? With a virtual reality headset, you can experience any outdoor happening like a movie, a café, or shopping in a new cartoon avatar. Metaverse makes all this possible and more. What is the Metaverse? Customer Experience in Metaverse.

Customer Experience 11

Customer Experience Digitalization Facilitation Customer Knowledge 11

SalesGlobe

MAY 11, 2022

The latter group will view it is as a window into the new work landscape. Adjusting to the New Work Environment. The notion of a “typical” workplace is evolving before our very eyes, and with it, remote work sales compensation plans. As quickly as the pandemic drove offices to remote work, major cities in the U.S.

Remote Working 52

Remote Working Communication Organization Innovation 52