Peter Simoons

DECEMBER 17, 2023

Identifying the right partner is crucial for the success of any strategic alliance. Once you’ve done this, you can embark on the partner selection journey. If you’re starting without a specific partner in mind, your first task will be to compile a list of potential candidates, but what criteria should you use?

Value Proposition 52

Value Proposition Meetings Management 52

Peter Simoons

SEPTEMBER 26, 2021

Many organisations want to be a Partner of Choice; the de facto organisation others turn to for a specific challenge. They are all, somehow, your Partner of Choice. To become a partner of choice your organisation needs a reputation too. You also need to build your own excellence in partnering.

Suppliers 98

Suppliers Communication 98

Force Management

AUGUST 31, 2023

In this article, we will focus on capacity, but stay tuned for part two in this series for the other side of the equation: How to Increase Channel Partner Productivity. During my time as VP of PTC’s Worldwide Channel Program, I leaned on a core formula : Productivity x Capacity = Growth.

B2B 101

B2B Organization Marketing Sales 101

PartnerTap

JULY 10, 2023

Marketing Development Funds (MDF) are a powerful force within partner ecosystems. MDF investments are how you spread the word about your products and drive demand with and through an extended army of partner marketing teams. But it’s hard to know which partner(s) can actually move the needle for each specific goal.

Prioritization 96

Prioritization CRM Decision-making Marketing 96

PartnerTap

JUNE 1, 2023

Why ABM for partner marketing Despite its uptake on marketing teams, partner marketing teams have been slower to incorporate ABM into their campaign strategies. Up until recently there hasn’t been an easy way to map partner accounts to identify the “high-value, best fit” list to target with an ABM program.

Marketing 92

Marketing Software Software CRM 92

ACT

FEBRUARY 26, 2024

Certified Consultant for over 25 years, not only delivering CRM solutions; but striving to be a long-term partner for Act! Certified partner and works with companies of various sizes and in a variety of industries. Channel Partner Spotlight – TendenZ appeared first on Act! TendenZ has been a trusted Act! With certified Act!

CRM 52

CRM Healthcare Manufacturing Small Business 52

PartnerTap

JULY 11, 2023

Each year companies spend weeks (if not months) preparing for and working with their partners on Quarterly Business Reviews (QBRs). What if they could streamline these efforts and focus on partner strategy instead? Good news – the days of manually digging through partner spreadsheets are over. Too many times to count.

CRM 98

CRM Account Growth Software Software 98

Zendesk

JANUARY 17, 2024

This same notion of community has been a part of Zendesk for many years, as Partners in our ecosystem seek one another’s expertise across industries, technologies, and languages. Let’s dive into what it’s all about and what you, as Partners, can do on the platform. What is the Zendesk Partner Technical Community?

Digitalization 52

Digitalization Facilitation Onboarding Innovation 52

Vantage Partners

MAY 26, 2021

Vantage Partners and Kotter Announce Strategic Partnership to Build Leadership and Change Capabilities Globally. Vantage Partners and Kotter today announced a strategic partnership to provide leadership training focused on navigating change and leading through turbulence.

Leadership 121

Leadership Management 121

PartnerTap

NOVEMBER 12, 2020

If you want to gain access into key accounts, focusing on your partners is time well spent. However getting your partners to the point of sending you leads that garner successful business outcomes takes work. Your Partners are Your Best Prospects. Your partners are the gateway into multiple accounts.

Meetings 97

Meetings Sales 97

Customer Think

JANUARY 16, 2024

Like many B2B marketing agencies, even though we’re a professional services business and don’t sell or re-sell technology, our firm gets marketed to regularly by companies looking to recruit us as a channel partner.

B2B 69

B2B Marketing Digitalization 69

PartnerTap

DECEMBER 14, 2023

TLDR: Run a Partner Shuffle Co-Sell Play with PartnerTap Are your partner managers or channel account managers moving around and getting new partners in Q1? Turn Q1 from a get-to-know-each-other quarter to a data-driven pipeline-sourcing quarter for your PAMs and your partners.

Account Management 59

Account Management Digitalization Software Software 59

PartnerTap

FEBRUARY 27, 2023

There’s only one way to consistently sell and win in this situation: lock arms with your best partners in every market, every region, and on every deal to sell more, faster. When faced with such a steep climb, the best thing to do is lean into the headwinds locked arm-in-arm with your BEST partners. You know what I’m talking about.

Marketing 98

Marketing CRM Management Sales 98

Sales Readiness Group

JUNE 30, 2021

Most companies don’t go through the process of hiring a sales training partner very often. When they do, they’re often looking to be educated about the selection process – or, in a worst-case scenario, influenced toward an ineffective solution by an unscrupulous vendor.

Sales Training 118

Sales Training Sales Sales Management Management 118

SBI Growth

MAY 14, 2020

You Chose to Work With Channel Partners for a Reason. At some point in your company’s evolution, you made the strategic decision to work with channel partners. Maybe these partners had better brand recognition. Perhaps you needed to scale without the.

Marketing 137

Marketing B2B Sales 137

SBI Growth

JUNE 22, 2020

When it comes to Partner Marketing, the main focus, if there’s any focus at all, is often on making sure that your partners have the playbooks, tools, understanding, and marketing funds to sell your company’s products. But how much are.

Marketing 83

Marketing Onboarding B2B Sales 83

PartnerTap

JULY 10, 2023

Marketing Development Funds (MDF) are a powerful force within partner ecosystems. MDF investments are how you spread the word about your products and drive demand with and through an extended army of partner marketing teams. But it’s hard to know which partner(s) can actually move the needle for each specific goal.

Prioritization 52

Prioritization CRM Decision-making Marketing 52

PartnerTap

JULY 10, 2023

Marketing Development Funds (MDF) are a powerful force within partner ecosystems. MDF investments are how you spread the word about your products and drive demand with and through an extended army of partner marketing teams. But it’s hard to know which partner(s) can actually move the needle for each specific goal.

Prioritization 52

Prioritization CRM Decision-making Marketing 52

PartnerTap

SEPTEMBER 23, 2021

Multi-partner plays (co-selling with ecosystem partners) are the fastest way to grow your channel programs in 2021 and beyond. In order to meet your customers’ unique business needs, you must bring together a best-of-breed solution from multiple partners. Co-Selling and Aligning with Your Ecosystem Partners.

Stakeholders 86

Stakeholders Software Software Meetings 86

PartnerTap

JUNE 1, 2023

Why ABM for partner marketing Despite its uptake on marketing teams, partner marketing teams have been slower to incorporate ABM into their campaign strategies. Up until recently there hasn’t been an easy way to map partner accounts to identify the “high-value, best fit” list to target with an ABM program.

Marketing 52

Marketing Software Software CRM 52

Peter Simoons

MAY 7, 2023

Clear communication helps to build trust and understanding between partners. We assume we have communicated our message and that our partner has the same understanding as we do of what we have written. Get To Know Your Partner Communication tends to get better or easier when we start to know our partner better.

Communication 52

Communication Meetings 52

Customer Think

JANUARY 9, 2024

Personalization has been an elusive goal for marketers aiming to engage the partner community, and today, in the age of AI, it’s an ever-growing mandate. These days, if it isn’t personalized, it isn’t noticed.

Marketing 64

Marketing 64

Peter Simoons

MARCH 14, 2023

An essential part of creating a solid foundation is conducting proper partner analysis. In many cases, the partner analysis process is skipped due to a number of reasons. However, like in mergers and acquisitions the due diligence or partner assessment phase is an essential part of the “dating” stage.

Construction 52

Construction Acquisition Management 52

PartnerTap

JULY 11, 2023

Each year companies spend weeks (if not months) preparing for and working with their partners on Quarterly Business Reviews (QBRs). What if they could streamline these efforts and focus on partner strategy instead? Good news – the days of manually digging through partner spreadsheets are over. Too many times to count.

CRM 52

CRM Account Growth Software Software 52

Showpad

NOVEMBER 23, 2022

s 2022 Power Partners. Power Partner? This year they’ve launched their Power Partner Awards to recognize organizations that deliver exceptional customer experiences. This year they’ve launched their Power Partner Awards to recognize organizations that deliver exceptional customer experiences. What’s an Inc. Why did Inc.

Media 52

Media Onboarding Innovation B2B 52

Customer Think

JUNE 24, 2023

I was speaking with a friend recently who had some car trouble. Hers is a fancy car (much more fancy than mine) and she’s used to having concierge-type service and treated very well by her car company when she needs help. However, on this instanc.

Customer Experience 98

Customer Experience 98

PartnerTap

SEPTEMBER 10, 2020

Secrets to Enterprise Sales Success: Working With Partners. Leveraging Partner Ecosystems. Leveraging partner ecosystems to unlock value and accelerate growth. . In a market downturn, it’s best to utilize your partner ecosystems. Clearly, companies that leverage their partner ecosystems will do okay.

Sales 94

Sales Software Software Profitability 94

Hubspot Sales

JANUARY 17, 2019

For small business startups, enlisting the help of a silent business partner may feel like a win-win proposition. The notion of a partner who will contribute money without demanding control likely feels too good to be true. What Is a Silent Partner? Silent partners invest in companies without being involved in daily operations.

Investors 100

Investors Finance Small Business Profitability 100

Openview

OCTOBER 19, 2020

The post OpenView Venture Partners raises $450M for sixth fund, its largest to date appeared first on OpenView.

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SBI Growth

APRIL 21, 2020

Well-established tech companies have typically developed a large, multi-layer partner ecosystem that they rely on. For a sales leader in this environment, problem-solving, and having shared responsibilities with these channel partners is the only way to succeed in moving the.

Management 101

Management Sales Telecommunications Customer Experience 101

Hubspot Sales

DECEMBER 7, 2020

The process of coordinating and carrying out that kind of cooperation is known as partner enablement — a way to tap and train businesses beyond yours to sell your product or service on their own. Here, we'll give you some more perspective on the concept of partner enablement and go over the partner enablement process.

Sales 92

Sales Onboarding Construction Organization 92

Openview

OCTOBER 14, 2020

14, 2020 – OpenView Venture Partners, a leading venture capital firm focused on business software, announced the closing of its sixth fund at the end of the second quarter. “We are excited to continue to partner with the world’s most promising software companies,” said Mackey Craven, Partner at OpenView.

Investors 78

Investors Software Software Acquisition 78

Openview

NOVEMBER 17, 2020

17, 2020 – OpenView Venture Partners , a leading venture capital firm focused on business software, today announced the expansion of its investment team with the addition of Sanjiv Kalevar. About OpenView Venture Partners. The post OpenView Venture Partners Adds Sanjiv Kalevar to Investment Team appeared first on OpenView.

Digital Transformation 78

Digital Transformation Innovation Software Software 78

Account Management Skills

NOVEMBER 21, 2023

So for this episode, I invited the leadership team of that agency, Free Partners, to talk to me about how they work and think. You’ll hear from Managing Partner, Lorraine Jeckells , Brand Director, Greg Phitidis , and Creative Director, Guy Cornet.

Account Management 52

Account Management Management Insurance Leadership 52