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Strategic account managers (and their bosses) deserve better decision-making tools

Strategic Account Management Association

To be sure, a sales leader or SAM manager will have responsibilities beyond revenue. Average tenure for sales execs has dropped from 26 months to just 19. Gartner reports that 58 percent of sales executives struggle to complete assigned tasks. Because most sales professionals hate their CRM system. The solution.

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System review: CogniClick for instant, personalised research reports using AI

Red Star Kim

CogniClick is a nifty system (backed by an expert team) to enable you to conduct fast, quick polls and pulse surveys amongst your clients and stakeholders and to also develop maturity assessments and similar thought leadership content. Another valuable AI-powered tool for the MarTech armoury.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”. Here is a summary of the sales targeting toolbox for professional services firms.

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Best Practices of High-Performance Sales Teams in 2024

Brooks Group

This is good news for B2B sales teams that have faced economic headwinds, shrinking customer budgets, and delayed or canceled purchasing decisions. But even throughout this tough period, some sales organizations have found a way to meet or exceed targets—and feel confident in their ability to do it again this year.

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Pitching insights – Qualification, Branding and Following up

Red Star Kim

Some delegates had central qualification processes whilst others sent invitations out to the relevant teams to assess. Qualification processes varied significantly – from structured assessment during enquiry handling through detailed discovery telephone calls to time intensive in person scoping meetings. Selected poll results.

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Using Multi-Factor Analysis to Maximize Sales Performance Improvement

Mike Kunkle

In this article, I want to talk about using multi-factor analysis to maximize your sales performance improvement. The reason you’d do this is because there is rarely one right answer, or one performance lever to pull, that will deliver the maximum performance improvement with a sales force. Inventory levels are still high.

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Enablement is Hard. Do It Anyway.

Mike Kunkle

The goal of “enablement,” whichever term you use for it (sales, revenue, buyer, buying, performance, other) is ultimately to improve organizational performance. There are also other factors at play, such as product-market fit, strategy, the chosen sales model, organization design, or lack of top-down support, that also influence our work.