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Defeating the "No-Decision" Trap: The Power of Divergent Thinking

Holden Advisors

Imagine if you could banish “no-decision” from your sales funnel. What’s standing in your way? In our experience, the real problem boils down to one thing—the inability to create and build a business vision that propels your customer’s organization to embrace change. Top-performing strategic account managers get this.

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Why creative bot names help build your brand—and better customer relationships

Zendesk

Any one of these bot names had the potential to change the reader’s idea of the robot’s personality, and thus the story, dramatically. Similarly, naming your company’s chatbot is as important as naming your company, children, or even your dog. Where would this person be from, geographically and culturally?

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21 Books About Starting a Business You Can’t Afford Not to Read

Hubspot Sales

Books About Starting a Business. The E Myth Revisited. Consider that Bill Gates reads 50 books every year , Mark Cuban reads for three hours each day, and Elon Musk -- when asked how he learned to build rockets -- said, “I read books.”. 21 Books About Starting a Business. When should you hire your first employee?

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Strategy Execution: 5 Organizations That Have Done It Well

ClearPoint Strategy

This shift in thinking came about in 2015 after city administrators read the book, “We Don’t Make Widgets: Overcoming the Myths that Keep Government from Radically Improving.” The general idea is to build and execute a strategy around what citizens want, focusing on outcomes. Is your strategy execution stalling?

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Account-Based Marketing: Time to future proof your marketing efforts to become customer-led and team enabled.

Cosawi

The second article addressed the critical role of Executive Sponsor engagement and how it can impact the success and resilience of your strategic customer partnership when done well. Could one, or all, of your strategic customers feel this way about your company and you?

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The 30 best sales resources on the internet

Nutshell

We’ve divided the list into three different categories for your convenience: podcasts, YouTube channels, and blogs. That way you can study up no matter what your preferred learning style is. Give this show a listen if you want to learn more about the art and science of selling. Your Sales MBA Podcast. Sales Gravy.

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11 Best Small Business Books to Add to Your Reading List Today

Nutshell

The average American reads about four books a year. We’ve compiled an essential list of the best small business books for your reading list. Prosperous people, famous or otherwise, understand that if they want to get ahead in life, they need to build their knowledge and skills consistently through reading. Bill Gates reads 50.