Red Star Kim

JUNE 12, 2023

He commented on the use of no more than three colours – with blue providing the strongest signal for links. The starting point is to consider what people are searching for (use the key word universe report and search metrics). He reminded us that you only pay where people click so it does also provide free brand awareness.

Digitalization 130

Digitalization Marketing Advertising B2C 130

Account Management Skills

JULY 17, 2023

Welcome to episode 90, which is for you if you’d like to know what a non-billable CSD does in an agency. Roy Murphy from Synthetic is going to provide an update on the current AI landscape, how brands & agencies are using AI, ethical considerations and challenges and we’ll be sharing some specific use cases for account managers.

Account Management 52

Account Management Meetings Management Digitalization 52

Account Management Skills

MAY 9, 2023

Welcome to episode 86, where I’m joined by Konrad Sanders , CEO of The Creative Copywriter agency, to discuss the impact of generative AI on copywriting. In this episode, we covered: – How Konrad’s team is adopting AI tools and the most useful tools they’ve found. That’s the end goal for us.

Value Proposition 52

Value Proposition Internet Co-Creation Account Management 52

Strategic Communications

JULY 5, 2023

AI-driven content-generation tools are nothing new. POTENTIAL AND SOME POSSIBLE PERIL I tried ChatGPT in December 2022, and I was impressed with what it delivered when I asked the question, “What is blockchain?” Here’s what the site had posted when I visited: “Get notified when ChatGPT is back.”

Co-Creation 52

Co-Creation Supply Chain Publishing e-Learning 52

Account Management Skills

JUNE 5, 2023

My guest is Rob Da Costa , an agency growth consultant from Da Costa Coaching. During our chat, one theme keeps emerging, which is ensuring you have the right systems and processes in place in your agency. You’ll therefore understand why he wrote ‘The Self Running Agency’, which free to download on his website.

Management 52

Management Account Management Suppliers Onboarding 52

PandaDoc

OCTOBER 3, 2023

Key takeaways AI can enhance sales processes in many ways, from providing customer insights to automating tasks. Developing an AI strategy should involve identifying pain points, setting goals, assessing infrastructure, calculating ROI, researching solutions, piloting tools, training staff, and tracking performance.

Artificial Intelligence 52

Artificial Intelligence Sales CRM e-Learning 52

Account Management Skills

MARCH 6, 2023

Emerging technologies like AI are taking the world by storm at the moment with the likes of Microsoft’s Chat GPT, for example, and today’s guest, Soumya Mohan , is the Co-founder of Poised , an AI-driven app that I’ve been using for a couple of months now. Welcome to Episode 82. So Soumya, welcome to the show.

Account Management 52

Account Management Communication Management Meetings 52

PandaDoc

JULY 26, 2021

We’re the first ones to acknowledge our own shortcomings and recognize that a certain tool has us beat in certain areas: it’s how we identify growth opportunities and keep improving our product! What makes PandaDoc stand out against the competition? We sourced the data used in this article from 44.02

Software 52

Software Software CRM Small Business 52

Red Star Kim

FEBRUARY 6, 2023

I’ve known David Brady – the serial entrepreneur specialising in professional services marketing technology – for more years than either of us care to acknowledge (but see the articles below if you’re interested). Here’s what I learned from a quick demonstration. Data is the lifeblood of both traditional and digital marketing.

Marketing 26

Marketing Artificial Intelligence CRM Digitalization 26