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How to Identify Key Accounts: A Quick Guide to Getting it Right

Account Manager Tips

Which is why key account management is so important. Because you're not just searching for your biggest, but your best customers, who'll generate long-term revenue growth and strategic partnerships. So be ruthless when selecting key accounts if you want a return on investment (or hire more account managers.) So let's find them.

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Stay agile and innovative—and rein in expenses

Zendesk

Reduce costs while increasing customer satisfaction. Founded in 2004, Virgin Pulse is the world’s largest cloud-based employee well-being solution. It was the busiest Christmas the digital team ever had,” Naomi Rankin, LUSH’s Global CX Manager, explains. The customer experience was improved as well, earning a CSAT score of 91.8

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3 CRM Models and How They Improve Customer Profitability

Insightly

These strategies underpin the process of managing customer data, helping to ensure you make the most of the information you gather. With carefully segmented customers and a method for appealing to each group, you can attract and retain more lifelong customers and increase profits. What Is CRM? Three Common CRM Models.

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Customer Benchmarking Motivates Action

Service Excellence Partners

Better business reviews Many Customer Success Managers (CSMs) at Software-as-a-Service (SaaS) companies conduct Quarterly Business Reviews (QBRs) with senior executives at key accounts. Information is power” is also true among top managers, and good intelligence is always appreciated. The approach works at scale, too.

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Crowdsourcing Case Study: Polaris Industries

Planview

Planview Spigit lets us give employees an opportunity to create the next big thing.” – Joe Laurin, Visioneering Manager, Polaris Industries . They needed a way to access greater idea diversity, streamline the innovation management process, drive implementation, and knock down bureaucracies. How do they accomplish this?

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16 Popular Review Websites Businesses Should Track

ReviewTrackers

More importantly, these reviews offer a unique insight into the customer experience — into what customers really think and how they really feel about the given product, service, or brand. There’s no question that you should listen to the voice of the customer and track what people are saying on online review sites.

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Yelp Fact Sheet: Stats Your Business Needs to Know

ReviewTrackers

Founded in 2004, it has also become one of the top digital platforms for businesses looking to improve their online reputation, enhance their search engine visibility, engage with potential and existing customers, and drive more people to their business locations. Follow These Review Management Dos and Don’ts. DO say thank you.