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Intuition vs. data-driven decision making in business today

Insightly

A new day arrived with the advent of digital marketing, marketing automation tools and email marketing. Data-driven decision making is the process of studying large amounts of data, analyzing it to identify patterns, obtaining actionable insights, and using that insight to make business decisions.

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Research update on the most in-demand soft skills

Red Star Kim

But since 2007 companies advertising C-suite openings have increasingly emphasised the importance of social skills and de-emphasised operational expertise. Diversity and inclusion (communicating for D&I) is covered well here Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com) ).

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Growth Opportunities Exist in 2021: Here’s How to Find Them, According to HubSpot's Chief Customer Officer

Hubspot Sales

Our mission at HubSpot is to help millions of organizations grow better. And in addition to trying to hit revenue numbers, sales leaders needed to take care of their employees, and make sure they felt comfortable in this new selling environment. What changes can sales leaders think about making when they are planning for next year?

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14 Pro Tips for Running a Successful Business

Hubspot Sales

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. The Small Business Administration says that almost 80% of new businesses make it through their first 12 months. You have to actively work to make a business successful.

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Great Examples of Word-of-Mouth Marketing

ReviewTrackers

This is even more effective with millennials, who rank word of mouth as the top influencer in their purchasing decision. If done correctly, word-of-mouth marketing should be a low-cost endeavor with a high return on investment, and even in today’s digital world it can still work, as shown by the following companies.

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Customer Success Story: American Family Insurance

ReviewTrackers

The ability to deliver trust-based customer experiences is one of the biggest challenges facing providers, brands, and organizations in insurance. In fact, this lack of trust in insurance providers has remained above 50 percent since 2007. According to IBM , only 43 percent of consumers trust the insurance industry.

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16 Popular Review Websites Businesses Should Track

ReviewTrackers

In all honesty, will you make dinner reservations at a restaurant without checking Yelp or Facebook? But the point is this: online reviews and ratings heavily influence consumers’ purchase decisions. At once the modern take on traditional word of mouth and the new standard for customer feedback , reviews can make or break a business.