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A Sales Leader’s Blueprint for 2014

SBI Growth

You know you need to begin planning for 2014 now. The two most important things when building your sales strategy are prioritizing and order. You will choose initiatives this year to prioritize. Steve asked us to stress test his 2014 sales plan. Improve new logo acquisition by 11%. Your Sales Strategy. Which ones?

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Look-alike modeling: The power of AI for intelligent audience creation

NG Data

In fact, customer acquisition costs (CAC) increased by 60% between 2014 and 2019. As CACs rise, businesses must change the way they view their customers and prioritize long-term relationships.

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Book review: Influential Internal Communication by Jenni Field

Red Star Kim

The options for fixes covers a variety of areas such as upskilling, leadership communication, consistency and commitment, culture, respect, prioritization and organizational structure. Fitzpatrick and Valskov’s (2014) eight golden rules are included: It’s about results and outcomes, not activity. It’s about the business.

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Boost Your ROI: Tie Product Management to Growth Goals

Blue Canyon Partners

We need to prioritize our resource allocation with market-backed guidance. – The assumed value proposition focused on better fuel economy and easier drivability, but customers’ concerns about significantly higher acquisition costs were overlooked. The Challenge: Disappointing Returns on Product Investments.

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Boost Your ROI: Tie Product Management to Growth Goals

Blue Canyon Partners

We need to prioritize our resource allocation with market-backed guidance. – The assumed value proposition focused on better fuel economy and easier drivability, but customers’ concerns about significantly higher acquisition costs were overlooked. The Challenge: Disappointing Returns on Product Investments.

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How Will You Measure Your Year?

SBI Growth

It will focus on how to sustain results through the acquisition of new capabilities. You can start to prioritize what capabilities you drive in 2014. And revenue is a lagging indicator. You need a leading indicator. This post will discuss a new way sales leaders should measure performance. Why you should measure. Your Next Move.

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Doing more with less: 13 ways a good CRM reduces the need to have a large sales team

Nutshell

Effectively prioritize sales tasks. As of 2014, the U.S. A CRM tool allows sales teams to prioritize tasks on a day-to-day basis, ensuring customers are not forgotten, and that important prospects are contacted on time. Businesses can offset customer acquisition costs through sales to their existing customer base.

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