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Assertive communication: The importance of voice

Red Star Kim

A key theme from the workshop was Assertive communication: The importance of voice. Keys to Assertive Communication Assertiveness is the ability to stand up for what you believe while staying calm and positive and respecting others’ views. What Are The Six C’s Of Compelling Communication? And Why Should You Care?

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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

After a brainstorm between Kysen and the firm’s director of marketing and BD a campaign was created entitled “Let’s talk about it”. It wanted to raise the profile of new lead lawyers and support cross-selling with commercial clients in Hertfordshire, Bedfordshire and Buckinghamshire.

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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

You can also promote discussion of “What good looks like” Entrepreneurship – Obtain ideas for new markets to target or gain insights to develop differentiated positioning or value propositions at structured brainstorms. Achieve early sense-checking and promote bold and innovative thinking.

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28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

We brainstormed what M&BD professionals need to know and the best way to promote effective and continuous learning. ESG targets and work is under-communicated and clients will be increasingly interested in purpose versus profit”. Preparing professionals for the future I co-presented with Julie McConnell from White and Case.

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Stakeholder Mastery 3.0 – The Six Steps You Must Take

Jermaine Edwards

In 2016 I wrote a post on the five foundation steps for stakeholder management success in key account management, that was well received and guided lots of leaders. Failure to communicate with stakeholders for change management. It’s brainstorming time. COMMUNICATE. Communication Plan. Level of detail?

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Small Business Marketing Ideas & Tips for SMB Business Owners

Outbound Engine

Some may say too many, yet 86% of consumers prefer email when communicating for business purposes. 76 percent of B2C content marketers in North America used promoted posts in 2016, with 61 percent reporting these posts were effective. When you’re brainstorming small business marketing ideas, consider video.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

Let it grow like a weed in the garden | Henry Mintzberg ) The way to achieve great employee engagement is addressed in this 2021 book Book review: Influential Internal Communication by Jenni Field (kimtasso.com) ) Think before you plan “Strategy is about outthinking your competition.