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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

But in essence it is about whether strategy is developed by a centralised leadership team or by those running the business units or divisions. In practice, there is usually an iterative process where top-down and bottom-up strategies are negotiated and aligned. Some think about a centralised or decentralised approach to strategy.

Marketing 130
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Future Marketing and Business Development Manager: Connections, Collaboration, Context, Creativity, Cause and Continuous learning

Red Star Kim

Both those in leadership positions who are driving the firm forward. We covered a variety of hard skills (vision, strategy, finance, MBD planning) and soft skills (leadership, buy-in and influencing, personal brand, managing a team and motivation). And those who wish to deliver a great service and generate more work.

Marketing 130
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Selling challenges in professional services: Sales processes and skills

Red Star Kim

Thought leadership campaigns can help here particularly when a Challenger or Insight selling framework is deployed. Processes and skills for managing opportunities and pipelines can be lacking. Disconnection – Often the marketing (lead generation) and sales processes (lead nurturing and conversion) are disconnected.

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Senior Leadership: Fertilizer for your Growth Strategy

5600 Blue

Senior executives know that, beyond mergers and acquisitions, a company’s growth is driven one deal at a time by the way salespeople sell and negotiate. billion every year(1) on sales and negotiation methodologies. That’s why American companies spend $7.2 increase in win rate over those who don't. (4)

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Conversation skills book review 3: Conversational intelligence – How great leaders build trust and get extraordinary results by Judith E Glaser (2014)

Red Star Kim

She goes on to mention that you can raise the level of trust neurochemically by shaking hands (and doing so before a negotiation increases the chance of a positive outcome). social exclusion) is perceived by the brain the same as physical pain (see Leadership: Lessons from Star Trek and Neuroscience – Kim Tasso ).

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12 Female Entrepreneurs You Need to Follow

Hubspot Sales

After spending nearly a decade in law Rachel launched Hello Seven in 2017. With a background in tech and product design, Alisha Ramos founded self-care brand Girls’ Night In in 2017. Before launching The Cru, Tiffany was a founding launch team member at Lean In and served as Chief Leadership Officer at Levo. Image Source.

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Are Your Sales Targets Too High?

Brooks Group

Forbes reported that in 2017 that 57% of sales reps failed to meet quota. The first time we speak to potential customers they usually describe a very acute pain point; that sellers don’t know how to negotiate or close deals. Discerning whether the push back is merited requires some diligence on the part of the sales leader.