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Defeating the "No-Decision" Trap: The Power of Divergent Thinking

Holden Advisors

Imagine if you could banish “no-decision” from your sales funnel. Top-performing strategic account managers get this. They build a shared vision around the ability to address a compelling business need or market opportunity and build the scaffolding of commitment to make this vision a reality. What’s standing in your way?

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Key account management strategy: Setting things in motion

PandaDoc

Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value.

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The Top Sales Trends of 2018

Hubspot Sales

What are the sales trends of 2018? Account-based selling. 2018 is just around the corner. To find out what’s coming, I asked sales leaders, experts, and reps to predict the top sales trends of 2018. When I consulted sales experts, managers, and trainers, this answer came up again and again. Video prospecting.

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How Account Managers Can Win Back Strategic Accounts

Miller Heiman Group

Don’t forget that individuals make decisions, not organizations, so it’s important to maintain relationships with key players. Make Sure Your Value Proposition Is Mutually Beneficial. In CSO Insights’ 2018 Buyer Preferences Study , customers consistently say they want sales people to: Understand their business.

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How to systemise account management in your agency, with Alex Raymond

Account Management Skills

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

This approach is suggested by Liz Whitaker in her book “Power of Personal” People | Propella Decision-Making Unit Again, to target effort on decision-makers rather than users or gatekeepers is a good way to target effort in a large organisation. There are many articles on both of these topics.

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100 Case Study Interview Questions [Updated for 2018]

Hubspot Sales

This case study will include a blurb about your company and a link to your homepage (which hopefully will make your SEO team happy!). If one of your customers has recently passed along some praise (to you, their account manager, your boss; on an online forum; to another potential customer; etc.), Best, [Your name]. Which ones?