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Showpad 2021 Modern Selling Study: Enablement Drives B2B Selling Behaviors

Showpad

**This post is part of a series based on Showpad’s 2021 Modern Selling Study. Showpad’s 2021 Modern Selling Study found that sales enablement has become more important since the start of the pandemic. Enablement for GTM teams becomes the engine to drive adaptive selling behaviors in a digital world. Survey demographics.

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Research update on the most in-demand soft skills

Red Star Kim

Diversity and inclusion (communicating for D&I) is covered well here Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com) ). But since 2007 companies advertising C-suite openings have increasingly emphasised the importance of social skills and de-emphasised operational expertise.

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From Virtual Selling to Virtual Enablement

Showpad

Whether we like it or not, the digital transformation is progressing in a fast-pacing manner, and many organizations around the globe prepare themselves for a digital and remote 2021. You may be thinking, “We run all our meetings online and provide almost every enablement service in a digital way.

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Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

Red Star Kim

This requires you to listen carefully to what is being said and to observe non-verbal communication that might suggest that there is something else to consider. A good example of a limiting belief comes from running. When people didn’t believe a person could run a mile in under four minutes – this became a limiting belief.

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Buyer Engagement: Delivering the Best Buyer Experience Wins

Showpad

**This post is part of a series based on Showpad’s 2021 Modern Selling Study. Our 2021 Modern Selling Study gives us some hints regarding the challenges for buyer engagement specifically beginning with the changed buyer behaviors since the start of the pandemic. To dig into all the data, visit the study homepage. Survey demographics.

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How to lead a digital transformation

Zendesk

“And now a lot of organizations have brought back some element of being back in the office, whereas Zendesk really leaned all in on embracing the digital-first idea.”. To successfully complete that digital transformation, Zendesk’s leaders had to find new tools and processes that empowered employees to thrive in a remote work environment.

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Why ABM is essential to your business

Arpedio

MARCH 4, 2021. March 4 2021. Developing the point of communication throughout the customer journey to optimize and scale the opportunities as well as the business case creation. Marketing can optimize the SAM work in bringing targeted insight throughout the point of communication along the customer journey. Back to blog.