Strategic Account Management Association

JANUARY 25, 2022

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” The winners of the 2022 Excellence Awards will be announced at the SAMA Annual Conference May 23-25 in New Orleans. Past attempts by the customer to solve this challenge involved engaging both hospital staff and primary care leadership.

Healthcare 400

Healthcare Co-Creation Stakeholders Account Management 400

Red Star Kim

JANUARY 16, 2023

Over 70% anticipate a downturn in the economy in 2023 compared to 2022, but respondents believe that professional services will be more resilient than other sectors. Increase profile through thought leadership. Client Experience (CX) and thought leadership remain top business development priorities. Differentiate the brand.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Red Star Kim

MAY 11, 2023

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. It’s interesting that in Best Global Brands – The 100 Most Valuable Global Brands (interbrand.com) for 2022 the top five are: Apple, Microsoft, Amazon, Google and Samsung.

Management 130

Management Co-Creation Publishing Leadership 130

Red Star Kim

SEPTEMBER 26, 2023

Naturally it is important that the leadership team communicates the rationale for the change. Some tactics for engaging employees on the change journey : Co-create a vision Explain the challenge or the opportunity. Particularly asking “How will this affect me?”. And conveys the benefits. Culture figured in our discussions.

Management 113

Management Co-Creation Communication Leadership 113

Zendesk

SEPTEMBER 19, 2022

Dive in as they share their hard-earned knowledge on the following topics: Sales leadership. Sales leadership. Fix the problems.” — Ben Sardella , co-founder of Datanyze. We’ve fired top performers because they didn’t fit our culture [and slowed us down].” — Wiley Cerilli , CEO and co-founder of SinglePlatform.

Co-Creation 52

Co-Creation Sales Decision-making Sales Leadership 52

Planview

DECEMBER 12, 2022

Category creation can be a long, winding, and rewarding road. Then I put two-and-two together and noticed that Carey was the daughter of Scrum co-creator Ken Schwaber and excitedly took the call. Through VSM, leadership gains the visibility to align teams, workflows, and investments based on customer value.

Digital Transformation 59

Digital Transformation Co-Creation Management Innovation 59

MDI Training

JULY 7, 2022

The conference program was developed around the following guiding themes: Leadership. Here we were able to apply our experience from years of international rollouts and demonstrate our leadership development expertise. Needs : new leadership, new composition of regions, networking between countries and functions in focus.

e-Learning 52

e-Learning Leadership Co-Creation Digitalization 52