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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. The delegate aims, views and key takeaways are shown below. We looked at case studies from professional services firms.

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Release time to become a more proactive Marketing and Business Development Executive (November 2022)

Red Star Kim

How can I make the time to be proactive? We discussed a variety of ways to free up time so that you can shift towards being more proactive, including: Time management – Deploy techniques to manage our time effectively – especially blocking regular time out to think. Plan my career as I plan a marketing project to make it happen.

Marketing 130
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Research update on the most in-demand soft skills

Red Star Kim

Video) (kimtasso.com) ) C-suite skills that matter most In August 2022, Harvard Business Review published an article on succession that addressed the C-suite skills that matter most. Stephen M Kosslyn makes similar points – focusing on emotion and context – in the article Are You Developing Skills That Won’t Be Automated?

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Downloadable Tip Sheet of the 8 Must-Use Agile Leadership Activities for 2022

OnStrategyHQ

We’re not going to bore you but rather provide some of our favorite leadership tidbits we know make a difference in organizations. We aren’t the creators of these ideas, but we are the purveyors here to explain how they can change the trajectory of your business in 2022. Tip #7 – Promote Strategic Thinking.

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Context and curiosity drive commerciality and pricing

Red Star Kim

Context and curiosity drive commerciality and pricing By exploring key themes in commerciality and entrepreneurship, we saw why risk management and anticipating return on investment (ROI) is critical when making the business case for marketing investment. And the strategic need to align marketing objectives to a firm’s strategic intent.

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7 Best Strategy Books to Read in 2024

Envisio

” ― Toni Morrison A new year, a new chance to shift our perspectives, understand one another and the systems around us, and take our strategic thinking to new heights. Reflecting on the success of our previous recommended reads of the best strategy books to read in 2022 , such as W. Books are reflection.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

This one is equally helpful for experienced leaders and students first grasping the principles of strategic thinking. The author clarifies the strategic process while guiding the reader through it to create a new strategic mindset. What is the informal decision-making process? The need for more fluidity.