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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

Competitor analysis is discussed further here Pitching, differentiation and competitor analysis (kimtasso.com) It was interesting to read about the success of a “ one firm” strategy Capturing the value of ‘one firm’ | McKinsey (May 2023) where research across 2,000 companies shows that it pays to operate as “one firm.”

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Artificial Intelligence (AI) in CRM- A New Era of business Transformation

Apptivo

Why do Artificial Intelligence and CRM make the best pair? Benefits of integrating CRM with Artificial intelligence 4. AI’s effect is broad, from healthcare and finance to manufacturing and entertainment, and it is revolutionizing the way we operate. Why do Artificial Intelligence and CRM make the best pair?

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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. Delegates then chose to focus on finance, economics and pricing. Finance fundamentals Financial awareness is another capability required by M&BD.

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Managing Partners’ Forum Strategy Summit

Red Star Kim

My takeaways from the insightful facilitators and panellists were: Recruitment of lawyers is down on previous years whereas business support is up Increase in tax hires in law firms Increase in marketing roles (exceeding 2019 numbers) Whilst training/learning roles shrunk compared to 2019 there was an increase in employee relations roles Legal sector (..)

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Update on marketing and business development (M&BD) team structures

Red Star Kim

Here, the M&BD professionals – and perhaps those from other disciplines (such as finance or human resources) – will be formed into temporary project teams to assist with particular initiatives. They may be project-based to support innovation projects. finance, marketing, human resources, technology) as well as leading fee-earners.

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10 Best Tools To Increase Sales Productivity in 2023

Apptivo

In 2023, a new set of tools emerged as game-changers. serves diverse sectors across 25 countries, including finance, telecom, manufacturing, retail, and government, catering to the strategic needs of organizations worldwide. Keeping stride with technological evolution, Apptivo’s dedication to innovation stands out.

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Enhancing the agent experience with Tymeshift’s newest features

Zendesk

Artificial intelligence has the potential to not only improve the customer experience but also drastically improve the admin and service operations experience. As such, we acquired Tymeshift in June 2023 to give organizations using Zendesk an easier way to manage their teams.