article thumbnail

What Is An Account Development Manager? (And How to Become One)

Hubspot Sales

When establishing a new customer account, the business should perform due diligence to determine if taking the account is in the best interest of the bottom line. This is where account development becomes a helpful function. Individuals in this role are commonly referred to as an account development manager.

article thumbnail

Account Planning: Manage Long-Term Account Development

Arpedio

Account Planning: Manage Long-Term Account Development. Account Planning: Manage Long-Term Account Development. ? Thus, account planning occurs in order to better understand clients’ motivation and needs, and in return, you can form meaningful relationships with your accounts. Back to blog.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

SUSTAINABLE SAM: ARE YOU READY FOR THE NEW REALITY?

Strategic Account Management Association

Vague answers to specific questions like “When will your organization achieve Net Zero GHG (greenhouse gas) emissions?” These emerging trends mean that sustainability needs to migrate from something merely on your radar to something that is an integral part of your business and your account development process. Your response?

article thumbnail

What is Key Account Management? Strategy and Tips

Upland

And it should almost always look different to their strategy for smaller accounts. There are many reasons for this. While all your accounts are important, key accounts are where most organizations receive their greatest revenue. Attracting them is an entire process. In B2B sales, that’s probably a good thing.

article thumbnail

Account Growth Strategy

ProlifIQ

Businesses should prioritize key accounts by developing a deep understanding of their needs. This involves incorporating best practices for account planning and management. Your account growth strategy will be implemented by your sellers and customer success.

article thumbnail

Strategic Account Management

ProlifIQ

By focusing on these key accounts, businesses can get more return on investment and establish long-term partnerships. A successful strategic account management strategy begins with a deep understanding of the role strategic accounts play in an organization’s success.

article thumbnail

Account Executive vs Account Manager: Key Differences

Arpedio

Understanding the Roles in Business Hierarchies The efficacy of client services within any organization relies on a well-structured business hierarchy. Evidently, while both account executives and account managers share the common goal of maximizing client value, their role-specific tasks require distinct skill sets and strategies.