Account Manager Tips

MARCH 23, 2021

Why large accounts are not key accounts Key accounts are your most valuable customers, and organisations frequently rely on volume to identify them. For many B2B companies, their largest customers represent 30 to 50% of total revenue and margin. Which is why key account management is so important.

Co-Creation 227

Co-Creation Key Account Management Account Management Suppliers 227

DemandFarm

AUGUST 31, 2023

Success lies in a tailored, strategic approach to customer success management. One that leverages Key Account Management (KAM) principles to retain customers and transform them into brand advocates. Shockingly, just over 20% of B2B companies consistently measure and act on insights from customer experience.

Key Account Management 52

Key Account Management Account Management Customer Success Management 52

Account Management Skills

AUGUST 24, 2021

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

Account Management 98

Account Management Management Account Planning Co-Creation 98

KAM With Passion

MARCH 17, 2022

Once this organisation will have progressed enough on complex sales and on basic account management, it be in a much stronger position to enhance and expand its KAM intiative. That, in order to well manage their customers, companies operating in a complex environment need to develop 3 types of commercial capabilities.

Key Account Management 130

Key Account Management Account Management Co-Creation Global Accounts 130

QYMATIX

OCTOBER 19, 2021

How will artificial intelligence redefine sales management? What long-term influence does digitisation have on B2B sales? Key Account Managers had to prepare a visit to a potential client thoroughly. Key Account Managers can now call clients in seconds – even to meet them virtually thanks to video and webinars.

Artificial Intelligence 98

Artificial Intelligence B2B Computers and Electronics Internet 98

Arpedio

JUNE 1, 2023

Key Takeaways From SAMA 2023 Annual Conference ← Back to blog Once again, The Strategic Account Management Association (SAMA) brought together sales and strategic account management professionals from around the globe for their annual conference. 75% of companies think they are customer-centric.

Co-Creation 52

Co-Creation Account Management Account Planning B2B 52

Red Star Kim

JANUARY 16, 2023

Improving/establishing account management. Improving project management on client engagements. I’m also surprised that there wasn’t greater emphasis on collaboration and co-creation with clients, on improving data which is vitally important in the digital environment and in terms of client and referrer relationship management.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

QYMATIX

OCTOBER 19, 2021

How will artificial intelligence redefine sales management? What long-term influence does digitisation have on B2B sales? Key Account Managers had to prepare a visit to a potential client thoroughly. Key Account Managers can now call clients in seconds – even to meet them virtually thanks to video and webinars.

Artificial Intelligence 72

Artificial Intelligence B2B Computers and Electronics Internet 72

Arpedio

MARCH 7, 2022

For key or strategic accounts, does it matter if marketing works with sales? Account-based marketing (ABM) revolutionized marketing. So, why do so many strategic/key account management (SAM/KAM) programs not integrate with ABM? Re)Defining account-based marketing. Absolutely yes! Key takeaways.

Co-Creation 52

Co-Creation Account Management Account Planning Key Account Management 52

Arpedio

NOVEMBER 17, 2021

On November 9 and 10, SAMA held their annual Global Summit: two half-days of virtual learning, sharing and networking on the future of Strategic Account Management, and we’re thrilled to have been part of it. Global B2B corporations are already creating significant results through the ARPEDIO solutions.?. Back to blog.

Digital Transformation 52

Digital Transformation Account Management Co-Creation B2B 52

Arpedio

NOVEMBER 17, 2021

On November 9 and 10, SAMA held their annual Global Summit: two half-days of virtual learning, sharing and networking on the future of Strategic Account Management, and we’re thrilled to have been part of it. Global B2B corporations are already creating significant results through the ARPEDIO solutions.?. Back to blog.

Digital Transformation 52

Digital Transformation Account Management Co-Creation B2B 52

Arpedio

NOVEMBER 17, 2021

On November 9 and 10, SAMA held their annual Global Summit: two half-days of virtual learning, sharing and networking on the future of Strategic Account Management, and we’re thrilled to have been part of it. Global B2B corporations are already creating significant results through the Arpedio solutions.?. Back to blog.

Digital Transformation 52

Digital Transformation Account Management Co-Creation B2B 52

Farland Group

SEPTEMBER 28, 2022

Bev has over 30 years of experience working in B2B marketing, both on the client side as well as consulting and training, and is best known for her work in account-based marketing (ABM). Q: Can you tell us about account-based growth versus account-based marketing and how you might advise people to consider that in their program?

Co-Creation 52

Co-Creation Marketing Management Suppliers 52

Mike Kunkle

MAY 11, 2022

As applicable, understanding of vendor and channel partners and how to most effectively build relationships and engage with them to uncover, manage, and win opportunities through the effective co-creation of solutions for customers. Value Creation. Strategic Account Management. Account Planning.

Co-Creation 130

Co-Creation Sales Sales Training Decision-making 130

Arpedio

JANUARY 26, 2022

White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Find yourself in a position where you are no longer just a vendor, but a trusted partner that co-creates value with your customer.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Arpedio

JANUARY 26, 2022

White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Find yourself in a position where you are no longer just a vendor, but a trusted partner that co-creates value with your customer.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Deep Insight

JULY 3, 2020

It was about the actions that account teams need to take with clients where there are very poor relationships. This blog is about the accounts with the best, strongest and deepest relationships. Typically, a third of most company’s B2B clients are Ambassadors. Typically, half of your B2B accounts fit into this category.

Co-Creation 52

Co-Creation B2B Innovation Account Management 52

Hubspot Sales

JULY 7, 2019

Are you a B2B account manager or sales executive who is serious about account-based sales or account-based marketing (ABM)? To win new business and grow key accounts, account managers and sales executives must become thoroughly invested in their customer’s challenges, goals, and competitive landscape.

Account Planning 111

Account Planning Co-Creation Account Management Negotiation 111

Aepiphanni

JANUARY 26, 2021

These figures hold relevance for luxury goods as well.Tiffany & Co. And if you’re a B2B seller, then you must be seeing the conventional cold calling and email blasting no longer having the same results. Account management for repeat sales.

Co-Creation 40

Co-Creation Luxury Goods Account Management Virtual Selling 40

Arpedio

APRIL 1, 2022

Account-Based Selling (ABS): Everything you need to know. Account-Based Selling (ABS): Everything you need to know. ? Account-Based Selling is a targeted approach to B2B sales. It requires investing your team’s resources to target multiple stakeholders within an account. What is Account-Based Selling?

Stakeholders 59

Stakeholders B2B Account Management Decision-making 59

Arpedio

MARCH 27, 2023

SAMA 7-step Strategic Account Management Process 4. MEDDIC and MEDDPICC The MEDDIC/MEDDPICC sales qualification process is a B2B sales methodology. The Challenger Sales research revealed that every B2B sales rep falls into five different profiles: 1. Table of Contents 1. What is a Sales Methodology? MEDDIC and MEDDPICC 3.

Sales 52

Sales Account Management e-Learning Decision-making 52

Arpedio

MARCH 15, 2022

ARPEDIO announces inclusion in New Tech Account-Based Selling Technologies Report. ? ARPEDIO, a leader in Key Account Management (KAM) software for B2B sales professionals, is included in the Forrester New Tech: Account-Based Sales Technologies, Q1 2022. Read the full report. March 15, 2022. Back to blog.

Sales Technology 10

Sales Technology Co-Creation Account Management B2B 10

Showpad

OCTOBER 9, 2020

Showpad Co-founder and President, Louis Jonckheere, spoke about creating an easy B2B customer experience. . In fact, 77% of B2B buyers feel that making a purchase is too complicated and time consuming. We’re making the course creation experience significantly easier. Customer obsession = a great customer experience.

Co-Creation 40

Co-Creation Healthcare B2B Customer Knowledge 40

Account Management Skills

OCTOBER 4, 2021

He’s the author of the must read book for anyone in agency account management, ‘The Art of Client Service’ In this chat, we talked about: why there are fewer account managers doing more with much less experience. and why often the work of great account management isn’t recognised.

Advertising 52

Advertising Account Management Management Emotional Intelligence 52

SmartKarrot

MARCH 8, 2022

A star in the world of Customer Success, Amarachi Ogueji is known for her exceptional skills in retaining B2B and B2C SaaS clients. Anita leads a team that dives into the customer insights of B2B SaaS clients and extracts actionable information from it. Bhavika Kochhar is an Enterprise Customer Success Manager, Americas, at Algonomy.

Customer Success 21

Customer Success Co-Creation Customer Experience Leadership 21

Account Management Skills

DECEMBER 14, 2021

If you’re an agency account manager and you want to invest in your career, and upgrade your account management skills, my next Account Accelerator programme starts on 27th January 2022. They’re just like, well let’s make our employees co owners of this thing. I’ve asked a few.

Internet 52

Internet Digitalization Advertising Supply Chain 52

Hubspot Sales

DECEMBER 27, 2023

Pipeline management training can increase your sales manager’s effectiveness. It can also provide the necessary structure and knowledge to help sales teams improve their account management processes. According to Gartner, 72% of chief sales officers (CSOs ) cite improving pipeline creation as their top priority.

Management 85

Management CRM Sales Management Co-Creation 85

Hubspot Sales

OCTOBER 8, 2019

Best for: B2B lead generation. Albacross helps B2B sales reps identify potential customers who have visited their website and automates directly to your CRM for easy outreach. Best for: B2B sales enablement. GetAccept’s all-in-one sales enablement platform supports B2B sales reps. Best for: Account management.

Sales 90

Sales CRM Software Software 90

SBI

NOVEMBER 7, 2019

Doug Winter, Seismic co-founder and CEO. Seismic, the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20