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Ten insights on the future of SAM

Strategic Account Management Association

As conveners of the largest community in the world dedicated to strategic and key account management, one of SAMA’s foundational purposes is to help our community both adapt to what’s happening right now and prepare for what may happen next. Sales and account management – no longer an expense but an investment.

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Key Account Manager or Strategic Ecosystem Leader?

Arpedio

Key Account Manager or Strategic Ecosystem Leader? Key Account Manager or Strategic Ecosystem Leader? ? On September 15th, more than eighty Key Account Managers (KAM) assembled in Copenhagen and online for a hybrid event. Digital Requirements for KAM. Digital Requirements for KAM. Back to blog.

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What type of B2B sales will still exist in 50 years?

QYMATIX

How will artificial intelligence redefine sales management? What long-term influence does digitisation have on B2B sales? Key Account Managers had to prepare a visit to a potential client thoroughly. Sales today – Digitalization drives sales forward – faster. Digitalization drives sales forward - faster.

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How to Define and Reduce Customer Churn in B2B Sales

QYMATIX

Customer churn in B2B refers to a portion of subscribers or contract customers who change suppliers during a certain period of time. In B2B practice, some churn goes unnoticed for a long time or is only detected when it is already too late. – Managing directors or managers of medium-sized B2B companies.

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How to help your customer’s navigate shifts in 2022 to stay ahead of the competition by leveraging digital tools?

Arpedio

How to help your customer’s navigate shifts in 2022 to stay ahead of the competition by leveraging digital tools? How to help your customer’s navigate shifts in 2022 to stay ahead of the competition by leveraging digital tools? ? We asked Jeppe Tølløse, our Account Manager and Private Equity responsible on some tips.

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The Perplexing Power of Process & Methodology in Complex B2B Sales

Mike Kunkle

Buyers may research and work more on their own, or digitally, but none of the above is new for the complex sale, other than the buying committees have increased in size which does makes it more “complex.” The most commonly supported activities for commercial methodologies include prospecting and opportunity management.

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How to Identify Key Accounts: A Quick Guide to Getting it Right

Account Manager Tips

Why large accounts are not key accounts Key accounts are your most valuable customers, and organisations frequently rely on volume to identify them. For many B2B companies, their largest customers represent 30 to 50% of total revenue and margin. Which is why key account management is so important.