Luminas Strategy

NOVEMBER 1, 2022

I f you’re a B2B company leader, you know how important face time is. As leaders, we were forced to react and accelerate digital investments and virtual models in order to engage customers and evolve our operating models to realize the full potential of those investments. But the pandemic brought in-person to a screeching halt.

Supply Chain 52

Supply Chain B2B Marketing Digitalization 52

QYMATIX

OCTOBER 19, 2021

What long-term influence does digitisation have on B2B sales? Sales today – Digitalization drives sales forward – faster. Today, nobody signs a contract without proper research about a potential supplier. When it comes to sales analytics, most B2B sales associates are still addicted to Excel.

Artificial Intelligence 72

Artificial Intelligence B2B Computers and Electronics Internet 72

Arpedio

NOVEMBER 30, 2021

How to help your customer’s navigate shifts in 2022 to stay ahead of the competition by leveraging digital tools? How to help your customer’s navigate shifts in 2022 to stay ahead of the competition by leveraging digital tools? ? Customer: Supplier selection: “Does this do what we want it to do?” December 14, 2021. Back to blog.

Digitalization 52

Digitalization Account Management B2B Decision-making 52

Customer Think

NOVEMBER 3, 2021

Business buyers are highly dependent on their suppliers, for the success of their own businesses. Companies need reliable support systems, services and deliveries—consider the current supply-chain crisis. Once in place, companies avoid chan.

Supply Chain 80

Supply Chain Suppliers B2B Marketing 80

Mercuri International

FEBRUARY 2, 2023

I am willing to take the risk of doing business with you because I feel safe both psychologically and physically, which is even more important in an age where business is becoming more complex – and increasingly digital. Almost all (99%) of respondents, say that trust is crucial when choosing a supplier.

B2B 52

B2B Profitability Suppliers Decision-making 52

QYMATIX

MARCH 14, 2023

B2B Wholesale & Distribution: Insolvency Examples in Germany Another example is Wollschläger, a family-owned wholesaler until 2016. When it comes to B2B wholesale companies, the road to insolvency can be a slippery slope. For B2B wholesalers in Germany, incorporating AI into their sales strategy is essential to avoid insolvency.

B2B 40

B2B Investors Retail Manufacturing 40

Gordian Business

AUGUST 27, 2019

Value with your strategic accounts means focusing on the concept of joint value creation between a strategic supplier and a key account. Value-added activities are covered in depth in Managing B2B customers you can’t afford to lose. Manage your digital strategy for your top accounts practically. ” — Jessica Jackley.

Digitalization 52

Digitalization Suppliers Government Healthcare 52

Corporate Visions

AUGUST 6, 2020

In 2012, CEB noted that B2B buyers weren’t contacting suppliers directly until 57 percent of the purchase process was complete. As buyers turned to digital content to learn and shop at their own pace, Sales lost some influence, and marketers found themselves responsible for guiding buyers’ decisions with useful and persuasive content.

Marketing 90

Marketing Suppliers Decision-making Sales 90

Arpedio

OCTOBER 11, 2021

Define the role of your KAMs or SAMs as leaders in your business SAMA offers a vital community to accelerate KAM programs It’s Strategic Account PlannING, not Account Plan Digital has permanently transformed the KAM role. Digital Requirements for KAM. Digital Requirements for KAM. The Strategic Ecosystem Leader.

Key Account Management 98

Key Account Management Account Management Co-Creation Management 98

Red Star Kim

JANUARY 16, 2023

Marketing via social and digital channels. I’m also surprised that there wasn’t greater emphasis on collaboration and co-creation with clients, on improving data which is vitally important in the digital environment and in terms of client and referrer relationship management. Accelerated digital experience.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Mercuri International

SEPTEMBER 30, 2022

The world has changed, and digital transformation has given rise to new ways of selling, including remote selling. Today, post-pandemic, the McKinsey Institute 2 reveals that 95% of B2B salespeople have begun, at least partially, to establish remote business relationships and 80% now sell almost only through online or telephone meetings.

Digital Transformation 52

Digital Transformation Suppliers Transportation B2B 52

Zendesk

DECEMBER 21, 2021

To do that, you’ll need to be more informed than ever about buyer behavior, recent trends in selling (including B2B sales), and trends in sales management. These numbers prove that focusing on sales aspects beyond the products themselves is invaluable to any sales strategy, from B2C in-store sales to major B2B sales. In fact, 45.5

Suppliers 98

Suppliers Sales CRM Media 98

Account Manager Tips

MARCH 23, 2021

For many B2B companies, their largest customers represent 30 to 50% of total revenue and margin. Is your solution a good fit and does it meet your clients’ needs compared to other suppliers? To what extent will your customers invest in the relationship and view you as a strategic supplier? Click to Tweet. Culture of innovation.

Co-Creation 227

Co-Creation Key Account Management Account Management Suppliers 227

QYMATIX

MARCH 26, 2024

It includes cross-selling, churn, and pricing analytics across traditional and digital channels. But how can mid-market wholesalers and B2B companies keep up? The financial benefits of a B2B loyalty program come from suppliers and buyers rewarding each other’s trust. I WANT PREDICTIVE ANALYTICS FOR B2B SALES.

Management 52

Management Artificial Intelligence CRM Software 52

Blue Canyon Partners

JUNE 24, 2020

” In many or most B2B markets, 2020 has been a year where much has been turned upside down, where chaos has reigned. Supply chains have been stressed or broken, demand and value shifts have occurred and may persist, and many of the assumptions with which B2B leaders came into 2020 need to be reconsidered.

Suppliers 52

Suppliers Supply Chain Value Proposition B2B 52

Blue Canyon Partners

JUNE 24, 2020

” In many or most B2B markets, 2020 has been a year where much has been turned upside down, where chaos has reigned. Supply chains have been stressed or broken, demand and value shifts have occurred and may persist, and many of the assumptions with which B2B leaders came into 2020 need to be reconsidered.

Suppliers 52

Suppliers Supply Chain Value Proposition B2B 52

Blue Canyon Partners

JUNE 12, 2020

While some B2B business models will require more change than others, in most businesses former fact-based, solid strategies will remain resilient through this period and will only require adjustments, modifications and enhancements. An important tenet of this step is to adapt your strategy, not engage in a wholesale strategic makeover.

Suppliers 52

Suppliers Value Proposition Digitalization B2B 52

Blue Canyon Partners

JUNE 12, 2020

While some B2B business models will require more change than others, in most businesses former fact-based, solid strategies will remain resilient through this period and will only require adjustments, modifications and enhancements. An important tenet of this step is to adapt your strategy, not engage in a wholesale strategic makeover.

Suppliers 52

Suppliers Value Proposition Digitalization B2B 52

QYMATIX

NOVEMBER 1, 2022

By 2025, 75% of B2B organizations will use AI-powered sales solutions for hyperautomation, according to Gartner. There is keen interest in artificial intelligence (AI) and machine learning specifically for sales management in the B2B market. As in the above definition of hyper-automation, you need digital tools.

Artificial Intelligence 40

Artificial Intelligence Sales Management Management B2B 40

Cosawi

FEBRUARY 27, 2023

In part three, we end this trilogy by demystifying a topic whose importance is rapidly accelerating in today’s digital economy as a tool to differentiate your customer engagement and increase revenue generation: Account-Based Marketing (ABM). In the one-to-one scenario, the supplier is trying to distill the value of targeting customers.

Marketing 52

Marketing Suppliers Investors Account Planning 52

QYMATIX

JANUARY 10, 2023

Manufacturers’ and suppliers’ prices are rising. The higher energy costs and costs for raw materials , which manufacturers and suppliers charge them in the form of rising purchase prices, are passed on to their customers. I WANT PREDICTIVE ANALYTICS FOR B2B SALES. On top of that, inflation is on the rise.

Manufacturing 40

Manufacturing Suppliers Artificial Intelligence Transportation 40

QYMATIX

MARCH 26, 2024

It includes cross-selling, churn, and pricing analytics across traditional and digital channels. But how can mid-market wholesalers and B2B companies keep up? The financial benefits of a B2B loyalty program come from suppliers and buyers rewarding each other’s trust. I WANT PREDICTIVE ANALYTICS FOR B2B SALES.

Management 40

Management Artificial Intelligence CRM Software 40

Blue Canyon Partners

JUNE 5, 2020

How will the ecosystem (competitors, channels, partners, digital) evolve? Now OEMs have provided their dealers digital tools and software to create a completely virtual approach to this very important process. As reported recently, the COVID outbreak negatively impacted Medline, a $14B-revenue supplier of medical products.

Suppliers 52

Suppliers Manufacturing Healthcare Remote Working 52

Blue Canyon Partners

JUNE 5, 2020

How will the ecosystem (competitors, channels, partners, digital) evolve? Now OEMs have provided their dealers digital tools and software to create a completely virtual approach to this very important process. As reported recently, the COVID outbreak negatively impacted Medline, a $14B-revenue supplier of medical products.

Suppliers 52

Suppliers Manufacturing Healthcare Remote Working 52

Farland Group

SEPTEMBER 28, 2022

Bev has over 30 years of experience working in B2B marketing, both on the client side as well as consulting and training, and is best known for her work in account-based marketing (ABM). Some things have evolved, partly due to the pandemic; we went all digital, and things are much more hybrid now.

Co-Creation 52

Co-Creation Marketing Management Suppliers 52

PandaDoc

JUNE 11, 2024

What is B2B sales, and what strategies can you use to maximize your success? Whether you’re a B2B-native startup or an established direct-to-consumer company pivoting to B2B sales, this guide will walk you through everything you need to know about B2B. What is B2B sales? Why is B2B sales important?

B2B 52

B2B B2C Sales Decision-making 52

Apptivo

SEPTEMBER 13, 2023

Maximizing Your Sales with B2B CRM Why not consider the age of automation, where everything from household chores to colossal construction projects can be efficiently managed? Email marketing platforms Take email marketing platforms to be digital tools that enable organizations to send personalized email campaigns.

CRM 52

CRM Sales Decision-making Software 52

QYMATIX

APRIL 19, 2022

For B2B retailers, it is vital to detect deviations at an early stage and to react to adverse developments in good time. KPIs in the Context of B2B Wholesale Digitisation. The digital transformation does not stop at medium-sized wholesalers either. B2B wholesalers can obtain further information from their KPIs.

Artificial Intelligence 52

Artificial Intelligence Retail Procurement B2B 52

Cosawi

DECEMBER 31, 2019

One of the key pressure points that we see is the increased complexity and diversity of types of customer problems suppliers are asked to solve. As the closest person to the customer and the owner of the customer-supplier relationship, is the SAM or KAM alone with all of the demands wrought by the new economy? We argue the opposite.

Marketing 52

Marketing Suppliers Account Management Global Accounts 52

QYMATIX

JULY 6, 2021

Predictive Sales Analytics helps increase customer lifetime value in B2B distribution. It is not a surprise that many wholesalers and distributors struggle to fight back in an increasingly digital world. Also, improvements in the B2B e-commerce experience renders customers more inclined to buy online.

Software 40

Software Software Artificial Intelligence Manufacturing 40

5600 Blue

OCTOBER 5, 2017

QUESTION: With all the changes happening in the world of buying (B2B Digital Revolution, Committee buys, etc.) When they think they have found the answer, they reach out to suppliers to ask for quotes on a solution that aligns to the change they have identified. SHORT ANSWER: It is impacting them in a lot of ways.

Suppliers 52

Suppliers Decision-making Negotiation Publishing 52

Mercuri International

MARCH 8, 2022

They give car suppliers the ability to offer something different that appeals to digitally discerning customers, which allows them to justify a higher price. The New World of B2B Sales. The B2B Elements of Value. Cloudmade provides AI solutions for personalized instrumentation and settings to the automotive industry.

Sales 52

Sales Suppliers Artificial Intelligence Customer Value 52

QYMATIX

MARCH 22, 2022

Sales managers and managing directors in B2B confuse correlation and causality. We wish B2B sales would be that simple. But the increasing saturation of the markets means that customers do not have the choice between a few, but between more and more suppliers. The megatrends digitalization and industry 4.0 zettabytes.

Decision-making 40

Decision-making Sales Suppliers B2B 40

Nutshell

JULY 24, 2019

If you’re a B2B company that serves other seasonal businesses, then your sales will naturally follow seasonal patterns as well. “My With much of Europe taking an extended vacation over the summer, it can be a very difficult time for B2B sales professionals” adds iPresent Sales Manager Josh Dhaliwal.

Retail 120

Retail Sales Insurance B2B 120

Showpad

AUGUST 9, 2022

When we ran our 2021 Modern Selling Study Report and asked B2B sales and marketing professionals what their greatest challenges were, an interesting problem came to light: today’s greatest sales challenge is having access to relevant content. And we all kind of know that deep down. So what on earth does “content is king” actually mean?”.

Organization 52

Organization Account Management Sales Suppliers 52

SuperOffice

FEBRUARY 28, 2021

They are adopting digital technologies to shift the buying power in their favor, and it’s re-shaping the traditional way of marketing to win them over. Unfortunately, this style of marketing fails to capture all the key buying factors due to the explosion of product choices, digital channels, and innovative technologies.

Marketing 55

Marketing Decision-making Profitability Customer Experience 55

SuperOffice

JULY 5, 2022

B2B marketing is simple: Attract new customers and keep existing customers. The B2B buyer has changed. B2B buyers are: Thorough (67% of the buyer’s journey is now done digitally). Tough negotiators (B2B buyers refuse four offers before accepting the best one). Invest in B2B marketing technology.

B2B 129

B2B Marketing Acquisition Media 129