DemandFarm
JULY 26, 2023
Quality over Quantity: How Focusing on a Select Few Accounts Can Drive Greater Success in Digital Key Account Management As digital Key Account Management grows in relevance, many organizations find themselves confounded by the question of whether obtaining new customers is more important than retaining existing key clients.
Red Star Kim
FEBRUARY 8, 2024
Connected leadership – How professional relationships (kimtasso.com) Competitors – Analyse who your major competitors are advising and adapt their targeting methods (I’m a little uncomfortable with the current trend to use LinkedIn to review your competitors’ contacts and target them yourself!) There are many articles on both of these topics.
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Account Management Skills
NOVEMBER 21, 2022
Given the current unstable economic climate, client retention for agencies is a real top priority right now. He’s brilliant, just go and ask for his advice and I went and had a coffee with him, and he just said, there’s an account management position open, do you want it? And I just thought I’d jump for it.
Red Star Kim
DECEMBER 12, 2023
Without those relationships, we are unable to have the conversations that help us to translate their goals into appropriate marketing and business development activities. Industry specialists – Beyond our firm we need to connect with industry and sector experts, government bodies and regulators.
Red Star Kim
MARCH 16, 2023
One way is to embed the right cross-selling and referrer management attitudes and behaviours into other programmes – for example, into campaigns, content management, networking and Key Account Management (KAM). Another cultural shift. Internal communication – Why, how and what (kimtasso.com).
Deep Insight
NOVEMBER 14, 2019
Back in 2008, BT Ireland knew that it had poor or deteriorating relationships with some corporate and government customers but didn’t have an accurate assessment of the quality of these relationships. They set about fixing what was broken and repairing the damaged client relationships.
Deep Insight
NOVEMBER 29, 2021
There’s a lot of talk at law firms about client relationships. But for many clients these can still seem hollow words based on one-way relationships. Robert Millard and John O’Connor explore how firms that are trying to embrace true client centricity are setting themselves apart. But what keeps clients loyal?
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