ProlifIQ

OCTOBER 4, 2023

Where To Start In the complex world of B2B sales and account management, success hinges on the ability to develop and execute a robust account management strategy. We’ll walk through the key components of building an effective account management strategy that drives revenue, customer retention, and loyalty.

Account Management 52

Account Management Management Account Planning Key Account Management 52

PandaDoc

APRIL 21, 2023

Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value.

Key Account Management 52

Key Account Management Account Management Management Prioritization 52

Strategic Account Management Association

FEBRUARY 3, 2022

It’s how faithfully (and effectively) we execute on these principles that makes the difference. How we’re able to step up and continue to serve these customers depends on our ability to collaborate internally and prioritize our finite resources to deliver maximal value. In any account, we seek to understand: Who matters?

Account Planning 400

Account Planning Supply Chain Prioritization Digital Transformation 400

Hubspot Sales

MARCH 18, 2019

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling.

Key Account Management 125

Key Account Management Account Management Management Account Strategy 125

Arpedio

FEBRUARY 20, 2024

Navigating Account-Based Selling: CRM, AI and Customer Understanding Explore the ARPEDIO platform ← Back to blog When it comes to B2B sales, companies often find themselves wrestling with a myriad of challenges, from a lack of prospecting skills to navigating lengthy sales cycles. In this regard, AI emerges as a transformative tool.

CRM 52

CRM Artificial Intelligence B2B Account Management 52

DemandFarm

MAY 9, 2024

Imagine you’re a key account manager at a multinational corporation. Your day-to-day involves navigating complex client organizations, each with its own layered hierarchy and network of decision-makers. Keeping track of who influences which decisions and understanding the power dynamics within these organizations.

Key Account Management 52

Key Account Management Account Management CRM Client Relationships 52

Agile CRM

DECEMBER 23, 2022

The evolution and market of CRM software has seen a dramatic shift over the past few years. In the past, CRM software was used mainly for customer relationship management and contact management. This was mainly focused on helping businesses to keep track of their customers and contacts, and to manage customer data.

CRM 52

CRM Software Software Energy and Utilities 52

DemandFarm

AUGUST 31, 2023

Success lies in a tailored, strategic approach to customer success management. One that leverages Key Account Management (KAM) principles to retain customers and transform them into brand advocates. Masterclass by Forrester Principal Analyst Anthony McPartlin: Why companies fail with key account management?

Key Account Management 52

Key Account Management Account Management Customer Success Management 52

Insightly

AUGUST 28, 2023

We all know that the primary function of a customer relationship management (CRM) system is to collect, organize, and manage your customer-related data. You also need to understand what your CRM data is telling you. That’s where CRM reports come in. What is a CRM report?

CRM 52

CRM Decision-making Investors Profitability 52

Insightly

FEBRUARY 15, 2023

You have a large and growing enterprise, so your technology decisions are important. You want to elevate your customers’ experience with your brand, so choosing the right customer relationship management ( CRM ) system that is appropriate for your company is a critical decision.

CRM 52

CRM Sales Analytics Supply Chain Small Business 52

DemandFarm

MAY 22, 2024

Not just that, over 150,000 companies globally depend on Salesforce for CRM services, with the US making up 62% of Salesforce customers. Salesforce continues to dominate the CRM market, reflecting its widespread adoption and the value it brings to businesses across various sectors. Top Key Account Management Applications 1.

Facilitation 52

Facilitation Key Account Management CRM Decision-making 52

DemandFarm

JULY 26, 2023

Quality over Quantity: How Focusing on a Select Few Accounts Can Drive Greater Success in Digital Key Account Management As digital Key Account Management grows in relevance, many organizations find themselves confounded by the question of whether obtaining new customers is more important than retaining existing key clients.

Key Account Management 40

Key Account Management Account Management Digitalization Management 40

PandaDoc

APRIL 25, 2023

To help you establish those long-term relationships, one of the most important tools you can use is CRM (Customer Relationship Management) software. Let’s look at how CRM tools can help your sales process, as well as what the best sales CRM systems available on the market in 2023 are. How does CRM software help sales?

CRM 52

CRM Software Software Sales 52

Insightly

DECEMBER 21, 2022

Customer relationship management (CRM) technology plays a central role in critical business functions like managing sales workflows, powering marketing campaigns, tracking customer interactions, and more. As a result, the CRM database houses an incredible amount of information related to your business and its customers.

CRM 52

CRM Decision-making Prioritization Customer Experience 52

Upland

OCTOBER 17, 2023

Its many evolutions and the powerful AI of today make it an irresistible tool to many. It can create new leads in your CRM and listen to sales calls to write scripts with a high chance of converting. Its content capabilities make it an indispensable tool for your sales team. You can take that data to focus on those accounts.

Artificial Intelligence 195

Artificial Intelligence Sales Decision-making CRM 195

ProlifIQ

FEBRUARY 23, 2024

To better understand how teams are adapting to this new environment, we surveyed over 250 professionals across sales, customer success, account management, and more about their account planning processes, challenges, and priorities for 2024.

Account Planning 52

Account Planning CRM Energy and Utilities Account Management 52

Arpedio

FEBRUARY 15, 2024

Ground your ABS strategy in profound customer insights, including identities, preferences, priorities, and decision-making processes. AI enhances this understanding, enabling faster and more effective resource prioritization. Relationship Mapping & Org Chart Manage internal and external relationships with key stakeholders.

B2B 52

B2B Account Planning Facilitation Sales 52

ProlifIQ

APRIL 21, 2023

To scale an account growth strategy, businesses can implement strategic account management processes that incorporate strategic account managers and account managers. Businesses should prioritize key accounts by developing a deep understanding of their needs.

Account Growth 52

Account Growth Account Planning Key Account Management Account Management 52

Hubspot Sales

SEPTEMBER 16, 2020

Incorporating defined processes can make it easier to measure, manage, and coach salespeople. Call Management. A call management process improves individual interactions between a seller and a buyer because it creates much-needed structure and intentionality for sales reps as they carry out their calls.

Account Management 128

Account Management Sales Account Planning CRM 128

Arpedio

MARCH 18, 2024

Among these strategies, account mapping has emerged as a cornerstone methodology that fosters sales process optimization and drives sustainable growth. Understanding the Role of Account Mapping in B2B Sales In the terrain of B2B sales, recognizing the necessity for a sophisticated approach to understanding client organizations is pivotal.

B2B 52

B2B Stakeholders Sales Decision-making 52

Arpedio

FEBRUARY 14, 2024

In today’s competitive landscape, having a well-defined account plan is essential to effectively manage key accounts and drive growth. In this article, we will dive into the essential elements and strategies that make up successful strategic account planning.

Account Planning 52

Account Planning Account Management Value Proposition Stakeholders 52

Arpedio

FEBRUARY 14, 2024

In today’s competitive landscape, having a well-defined account plan is essential to effectively manage key accounts and drive growth. In this article, we will dive into the essential elements and strategies that make up successful strategic account planning.

Account Planning 52

Account Planning Account Management Value Proposition Stakeholders 52

Arpedio

FEBRUARY 19, 2024

By harnessing the power of predictive analytics and machine learning, sales professionals gain valuable insights into customer behavior, preferences, and buying signals, enabling them to make informed decisions and tailor their strategies for success. This information can then be used to optimize sales strategies and close more deals.

Artificial Intelligence 52

Artificial Intelligence Sales Government Decision-making 52

Arpedio

MARCH 20, 2024

Get started today Problems with scaling account-based selling efforts Adapting to complex sales structures Scaling ABS efforts becomes increasingly challenging in larger organizations with complex sales structures, diverse product portfolios, and global footprints.

Government 52

Government Innovation Prioritization Facilitation 52

Arpedio

JUNE 15, 2023

From powerful CRM integrations to advanced analytics and automation tools, we’ll uncover the key components of account-based selling technologies that can transform your sales process. Account-based selling is a strategic approach used by sales teams to target and engage specific high-value accounts or organizations.

Artificial Intelligence 52

Artificial Intelligence Prioritization Decision-making Advertising 52

Clarity Engagement Solutions

FEBRUARY 7, 2022

Tailored by vertical industry and 100% native to Salesforce Lightning, CX1™ makes it easy for sales and account teams to map stakeholder relationships, identify the sources of decision-making influence and manage a larger number of better-qualifed opportunities as a result. That’s where Clarity CX1™ comes in.

Stakeholders 91

Stakeholders Decision-making Account Planning Prioritization 91

Arpedio

APRIL 30, 2024

Creating a Customer-centric Approach When it comes to account growth strategy, it is essential to prioritize creating a customer-centric approach. Maximizing Revenue through Expansion This section of the article explores various strategies for maximizing revenue through expansion within existing accounts.

Account Growth 52

Account Growth Client Relationships Business Growth CRM 52

DemandFarm

APRIL 28, 2023

Read Ebook: The Future of AI-Assisted Account Planning The AI Advantage: Key Benefits for sales enablement As we explore the remarkable impact of AI on sales enablement, it’s crucial to recognize the main advantages that artificial intelligence offers. AI can also assist in managing and prioritizing tasks.

Artificial Intelligence 52

Artificial Intelligence Key Account Management Decision-making Account Management 52

Arpedio

JANUARY 4, 2024

By visualizing the connections between various stakeholders and recognizing the channels of decisive power, businesses can tailor their approach to resonate more deeply with the needs and the interests of each unique account. Utilizing CRM Systems CRM utilization sits at the heart of an efficient account mapping strategy.

B2B 52

B2B Sales Decision-making CRM 52

Brooks Group

FEBRUARY 28, 2023

It provides clear insights into sales team performance and pipeline management processes, streamlining team activity, customer relationship tracking, individual performance, and deal statuses. For better decisions and better workflow, sales management is important. CRM stands for Customer Relationship Management.

Software 52

Software Software Management Sales 52

Arpedio

FEBRUARY 21, 2024

They provide tangible data points that enable businesses to assess the effectiveness of their sales efforts and make informed decisions to optimize performance and drive revenue growth. The primary purpose of sales metrics is to provide actionable insights that facilitate strategic decision-making and continuous improvement.

Decision-making 52

Decision-making Sales Profitability Acquisition 52

Mike Kunkle

MAY 11, 2022

Understanding general buyer personas and buyers’ journey or buying processes, including challenges, opportunities, impacts, needs, objectives, priorities (COIN-OP), decision process, decision criteria, decision roles, desired outcomes with metrics and measures, and consideration of both the decision makers’ business and personal needs.

Co-Creation 130

Co-Creation Sales Sales Training Decision-making 130

Brooks Group

MARCH 6, 2023

Further, it ensures client satisfaction by effectively resolving concerns, reviewing and monitoring projects’ performance, and making improvement recommendations. Further, they ensure retailer and vendors’ customer relationship management (CRM) database integrity. What Are the Key Account Management Skills?

Sales Management 52

Sales Management Management Suppliers Sales 52

DemandFarm

MAY 12, 2023

Here are three examples where this breaks How does funnel make sense if 67% of the sales cycle is completed on digital channels before contacting the company? Opportunities rarely get created in the CRM for this stream of revenue. An ideal revenue platform enables a business to efficiently and effectively manage its revenue streams.

B2B 52

B2B Key Account Management Account Management Manufacturing 52

Arpedio

DECEMBER 22, 2022

In a nutshell, opportunity management is the process of tracking and managing your sales opportunities as they move down the sales funnel. Well-executed opportunity management helps you prioritize your efforts on the opportunities that can bring in the most revenue and have the highest probability of closing.

Management 52

Management Sales CRM Stakeholders 52

Hubspot Sales

NOVEMBER 18, 2020

One way to make this process faster and easier is with the help of sales intelligence. To drive meaningful actions, sales intelligence should be organized in your sales engagement and/or CRM platforms. HubSpot Sales Hub is a sales CRM with analytics, engagement, and configure-price-quote (CPQ) tools. Sales Intelligence Tools.

CRM 123

CRM Sales Publishing Decision-making 123

Arpedio

OCTOBER 25, 2022

In the following, we’ll touch upon 1) how to accelerate sales growth by leveraging the data in your CRM, 2) why it’s so important to implement a strong sales methodology, and 3) how to drive the change management process while delivering on relevant KPIs. Account Executive @ Salesforce. Lot’s to cover, let’s dive in!

Sales 52

Sales Prioritization Account Management CRM 52