Cosawi

FEBRUARY 27, 2023

Today, as advisors in the strategic account management space, we are surprised and disheartened to see that marketing is often not only missing at the strategic account team table but also working from an inside-out products focus, rather than an outside-in customer focus. Is ABM strategic or tactical?

Marketing 52

Marketing Suppliers Investors Account Planning 52

QYMATIX

JULY 6, 2021

New customer behaviour and innovative technologies are having an impact on wholesale and distribution businesses worldwide. Furthermore, to the challenges I described above, ours is a difficult time for the industry, whose profits have trailed those of the overall industrials sector for 15 years.

Software 40

Software Software Artificial Intelligence Manufacturing 40

QYMATIX

MARCH 26, 2024

Although the market is highly competitive, there are innovative strategies that companies can use to capture markets and retain customers for the long term. A well-implemented CRM system can help companies build long-term, profitable customer relationships and provide intensive customer care. Such software supports profitable growth.

Management 40

Management Artificial Intelligence CRM Software 40

Strategic Account Management Association

APRIL 22, 2021

Servitization and advanced services offer the potential for organizations to significantly transform their business models to deliver even greater value to customers while also increasing their own profitability. To explore how servitization can lead to greater value for you and your key accounts, contact Neil Tumber n.tumber@aston.ac.uk

Manufacturing 520

Manufacturing Co-Creation Suppliers Account Management 520

Arpedio

NOVEMBER 22, 2023

Stakeholders can include a wide range of individuals, groups, or organizations, such as customers, suppliers, employees, shareholders, government agencies, and communities. This knowledge can help businesses develop effective engagement strategies, manage risks, and align their business strategies with stakeholder interests.

Stakeholders 52

Stakeholders Decision-making Innovation Business Growth 52

Jermaine Edwards

NOVEMBER 25, 2021

In 2016 I wrote a post on the five foundation steps for stakeholder management success in key account management, that was well received and guided lots of leaders. Stakeholders influence can be both positive or negative on project sign off, commercial profitability, resource access and long-term relationship success.

Stakeholders 130

Stakeholders Decision-making Shareholders Key Account Management 130

Arpedio

FEBRUARY 14, 2024

Understanding the Land and Expand Strategy In today’s competitive business landscape, companies are constantly seeking innovative strategies to achieve sustainable growth and expand their operations. This metric helps you understand the long-term profitability of your expansion.

Supply Chain 52

Supply Chain Decision-making Government Marketing 52

Account Management Skills

MAY 10, 2021

If you’re an account manager with two to three years experience working in an agency, and you really want to. – be recognised for adding more value to your existing accounts, and growing the existing business. then the next Account Accelerator Programme starts on 2nd September 2021. Or why waste all that time?

Finance 40

Finance Account Management Banking Management 40

Whetstone

APRIL 14, 2020

So given that, and given that the folks that we care about, which is our strategic account managers and people in sales, how do you advise all of us to take advantage of your observation that the value has changed, in all probability for all of their customers? By definition, everyone is in flux. And then we assign value to it.

Marketing 40

Marketing Management Software Software 40

Account Manager Tips

MAY 29, 2021

Research by Frederick Reichheld of Bain & Company (the inventor of the net promoter score ) showed increasing customer retention rates by 5% increases profits by 25% to 95%. Capture planning creates a strategy well in advance to position your company as the obvious and preferred supplier of choice. Capture planning.

Negotiation 130

Negotiation Decision-making Suppliers CRM 130

Strategic Account Management Association

MAY 7, 2021

That leadership will have to strike the right balance between short-term profits and long-term sustainable growth. It is a comprehensive approach aimed at challenging companies to grow in a good way that enhances the planet and delivers broader prosperity, happier employees and more sustainable profits. The 6P Good Growth Model.

Supply Chain 878

Supply Chain Investors Suppliers Government 878

Account Management Skills

MARCH 16, 2021

How he is now helping global FMCG brands increase certainty in their marketing spend and save on average 18-21% of their advertising, increasing their profit margins by 3-21% and achieving 70-120% above industry average for open rates and click through rates. Profit growth, with three to 21%. Transcript: Jenny. So 3% is significant.

Advertising 40

Advertising Decision-making Profitability Marketing 40

Account Management Skills

MAY 22, 2023

He works predominantly with sales profitable deals, especially when procurement gets involved. At the same time, I’ve replaced three suppliers with one. I’ve got better outcomes, more defined outputs, more single point of accountability, and overall, probably a better commercial deal structure so I’ve won.

Procurement 52

Procurement Negotiation Supply Chain Insurance 52