KAM With Passion

FEBRUARY 22, 2021

Polarized attitudes towards Key Account Management. True Key Account Management (KAM) or Strategic Account Management (SAM) remains a topic that polarizes the thinking and behaviours of business leaders. Key Account Management, what is it really?

Key Account Management 130

Key Account Management Account Management Management Co-Creation 130

KAM With Passion

OCTOBER 7, 2020

The terms Account Management (AM) and Key Account Management (KAM) appear in a lot of business conversations and articles. Account Management: A necessity for all organisations. We define Account Management (AM) as the set of methods, processes and practices to manage existing customers.

Key Account Management 130

Key Account Management Account Management Management Account Planning 130

The Chapman Group

DECEMBER 8, 2020

It is understood that within many organizations there are existing account managers who have either been trained or who are extremely gifted and intuitive in the art and science of strategic account management. Some organizations have also chosen the terms GAM (Global Account Manager), and CAM (Corporate Account Manager).

Account Management 133

Account Management Management Value Proposition Account Planning 133

Strategic Account Management Association

AUGUST 24, 2021

From all this, we stress tested long-held views about strategic account management. Karen Passmore is Partner at the management consulting firm McKinsey and Company where she works on organizational design and go-to-market strategies with a focus on breaking down organizational silos. Panelists: the three experts of SAM.

Stakeholders 520

Stakeholders Supply Chain Digitalization Shareholders 520

Arpedio

OCTOBER 11, 2021

Key Account Manager or Strategic Ecosystem Leader? Key Account Manager or Strategic Ecosystem Leader? ? On September 15th, more than eighty Key Account Managers (KAM) assembled in Copenhagen and online for a hybrid event. SAMA is a global non-profit organization with more than 15,000 members.

Key Account Management 98

Key Account Management Account Management Co-Creation Management 98

ProlifIQ

JUNE 21, 2023

Strategic Account Management in B2B Welcome to our comprehensive guide on strategic account management. Whether you’re an experienced strategic account manager or aspiring to become one, we share the knowledge and skills needed to excel in this critical role.

Account Management 52

Account Management Management Account Planning Stakeholders 52

Strategic Account Management Association

APRIL 22, 2021

Servitization and advanced services offer the potential for organizations to significantly transform their business models to deliver even greater value to customers while also increasing their own profitability. To explore how servitization can lead to greater value for you and your key accounts, contact Neil Tumber n.tumber@aston.ac.uk

Manufacturing 520

Manufacturing Co-Creation Suppliers Account Management 520

The Chapman Group

AUGUST 23, 2020

It is understood that within many organizations there are existing account managers who have either been trained or who are extremely gifted and intuitive in the art and science of strategic account management. Some organizations have also chosen the terms GAM (Global Account Manager), and CAM (Corporate Account Manager).

Account Management 78

Account Management Management Value Proposition Account Planning 78

Red Star Kim

SEPTEMBER 8, 2023

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles. Books on pricing?

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Arpedio

APRIL 29, 2024

(SAMA = Strategic Account Management Association. Explore actionable strategies, best practices, and innovative approaches that promise to revolutionize the way you approach Strategic Account Management. ARPEDIO is one of the Global Technology Partners of SAMA).

Key Account Management 52

Key Account Management Account Management Ecosystem Leadership Global Accounts 52

Account Manager Tips

MARCH 23, 2021

Portrait Software became a key account, and within 18 months, that partnership led to winning the larger Pitney Bowes business. Which is why key account management is so important. So be ruthless when selecting key accounts if you want a return on investment (or hire more account managers.)

Co-Creation 227

Co-Creation Key Account Management Account Management Suppliers 227

DemandFarm

JULY 26, 2023

Quality over Quantity: How Focusing on a Select Few Accounts Can Drive Greater Success in Digital Key Account Management As digital Key Account Management grows in relevance, many organizations find themselves confounded by the question of whether obtaining new customers is more important than retaining existing key clients.

Key Account Management 40

Key Account Management Account Management Digitalization Management 40

Red Star Kim

AUGUST 24, 2023

And there’s a pragmatic guidance on pitching, pricing (six things clients consider, a table of alternative fee structures ) and a simple project management methodology. There’s even an overview of the strategic benefits of different types of clients (linked to Key Account Management strategy).

Finance 130

Finance Government Profitability Banking 130

Red Star Kim

JANUARY 16, 2023

Higher salary demands will put further pressure on profits/margins unless firms raise prices significantly (which some are doing). Nearly two-third of firms (63%) place this among their top three management priorities. Improving/establishing account management. Improving project management on client engagements.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Jermaine Edwards

MAY 27, 2020

Some account managers and key account managers can get paralysed by over research. When studied and applied these will immediately help you as a customer leader or key account manager prepare to support, shape and solve real problems with and for your customers. 2 – Technology and Innovation.

Key Account Management 195

Key Account Management Account Management Innovation Financial Services 195

Arpedio

FEBRUARY 14, 2024

This includes analyzing account information such as revenue, profitability, product/service usage, geographic spread, and strategic initiatives. By mapping relationships and understanding the dynamics within the client’s organization, account managers can tailor their strategies and efforts accordingly.

Account Planning 52

Account Planning Account Management Value Proposition Stakeholders 52

Arpedio

FEBRUARY 14, 2024

This includes analyzing account information such as revenue, profitability, product/service usage, geographic spread, and strategic initiatives. By mapping relationships and understanding the dynamics within the client’s organization, account managers can tailor their strategies and efforts accordingly.

Account Planning 52

Account Planning Account Management Value Proposition Stakeholders 52

Upland

JANUARY 29, 2024

Greater team collaboration: Account planning often involves multiple departments, such as marketing, customer success, and technical support. This cross-functional teamwork helps you foster more unified and effective customer account management. Successful account planning also leads to satisfied and loyal customers.

Account Planning 195

Account Planning Sales Decision-making Shareholders 195

SmartKarrot

APRIL 13, 2023

In today’s economic environment, effective account management is essential for building and maintaining strong client relationships and achieving growth. From podcasts and webinars to blogs and social media posts, these influencers are using a range of channels to help other account managers learn, grow, and succeed.

Account Management 11

Account Management Key Account Management Management B2B 11

SmartKarrot

MAY 12, 2023

In today’s highly competitive business landscape, managing and nurturing key accounts has become a critical aspect of organizational success. Key Account Management (KAM) is a strategic approach that focuses on developing long-term, mutually beneficial relationships with a select group of high-potential customers.

Key Account Management 10

Key Account Management Account Management Business Growth Value Proposition 10

Arpedio

FEBRUARY 23, 2024

In today’s fast-paced and ever-evolving business landscape, organizations face a myriad of challenges when it comes to driving revenue growth and maximizing profitability. This includes customer onboarding, account management , customer support, and renewal management.

Acquisition 52

Acquisition Facilitation Artificial Intelligence Decision-making 52

QYMATIX

MARCH 26, 2024

Although the market is highly competitive, there are innovative strategies that companies can use to capture markets and retain customers for the long term. A well-implemented CRM system can help companies build long-term, profitable customer relationships and provide intensive customer care. Such software supports profitable growth.

Management 52

Management Artificial Intelligence CRM Software 52

SalesGlobe

APRIL 26, 2022

Due to a recent acquisition , the goal was to implement a consistent definition and pursuit strategy that supported account management and new business development. The two roles in question, account managers and sales executives had no clear role definition based on expectations.

Transportation 52

Transportation Account Management Acquisition Innovation 52

SalesGlobe

OCTOBER 25, 2022

Gross profit is a useful measure where there is flexibility in sales price and a wide margin distribution across products and services. This helps ensure companies stay profitable while growing their footprint in the market. 34% of companies use gross profit. Typical pay mix for new account seller roles.

Supply Chain 52

Supply Chain Sales Profitability Healthcare 52

Arpedio

JUNE 20, 2022

You have to know exactly where the money is coming from, where you are not profiting, and what your customers want. This is a great way to finetune your qualification process and let you know when to walk away from a deal – no profit, no deal! There’s no getting around it. Ulrik Monberg, CEO & Founder. +45 um@arpedio.com.

B2B 52

B2B Account Management Digitalization Account Planning 52

Arpedio

MAY 30, 2022

Not sure what it means to be a journey orchestrator in Account Management? Last week more than 500 Strategic Account Managers (SAMs) and leaders of SAM programs gathered in New Orleans for the annual Strategic Account Management Association (SAMA) conference. Keep on reading. Anders Gyldenløve Pedersen. +45

Digital Transformation 52

Digital Transformation Account Management B2B Advertising 52

SalesGlobe

MARCH 21, 2023

When reviewing the company strategy, we use our Revenue Roadmap , which identifies 4 major competency areas and 16 disciplines that must connect for the organization to grow profitability. Financial: specifies the company’s monetary goals such as profit and/or revenue growth. This threshold may vary depending on the type of role.

Sales 52

Sales Acquisition Innovation Profitability 52

Jermaine Edwards

MARCH 17, 2020

Companies like Hubspot, Mckinsey and Apple say they get benefits from evaluating their customer life cycle to: Increase customer profitability. Product innovation and new market access. How many new and innovative ideas do you bring to the customer relevant to solving their key problems? SELECTION and ASSESSMENT.

Customer Life Cycle 130

Customer Life Cycle Key Account Management Decision-making Innovation 130

Jermaine Edwards

MAY 6, 2020

They began to see 20% of their customer base move to explore manufacturing overseas to reduce their own costs, access new markets and grow their profits. They realised two things: The growth of IOT brought in rapid entry of competitors offering innovative and quick access tools for organisations.

Manufacturing 130

Manufacturing Key Account Management Decision-making Digitalization 130

QYMATIX

MARCH 26, 2024

Although the market is highly competitive, there are innovative strategies that companies can use to capture markets and retain customers for the long term. A well-implemented CRM system can help companies build long-term, profitable customer relationships and provide intensive customer care. Such software supports profitable growth.

Management 40

Management Artificial Intelligence CRM Software 40

Arpedio

AUGUST 24, 2022

Think of it like this: a marketing strategy that sales, marketing and account management professionals use in order to maintain marketing efforts to their existing clients. Keep on reading as we define account planning and dive into how you can perform efficient and successful account planning. Strategic Account Planning.

Account Planning 52

Account Planning Account Development Management Account Management 52

QYMATIX

JULY 6, 2021

New customer behaviour and innovative technologies are having an impact on wholesale and distribution businesses worldwide. Furthermore, to the challenges I described above, ours is a difficult time for the industry, whose profits have trailed those of the overall industrials sector for 15 years.

Software 40

Software Software Artificial Intelligence Manufacturing 40

SmartKarrot

MAY 29, 2020

An account manager acts as a middleman between the company and its customers. The account manager determines the needs or requirements of the customer – i.e. what they are looking to achieve on both a short and long-term basis. The manager ensures the company delivers to the clients according to their expectations. .

Account Management 10

Account Management Management Healthcare Negotiation 10

Arpedio

NOVEMBER 22, 2023

This knowledge can help businesses develop effective engagement strategies, manage risks, and align their business strategies with stakeholder interests. By integrating stakeholder mapping into overall business strategies, organizations can create more effective and sustainable approaches to stakeholder engagement and management.

Stakeholders 52

Stakeholders Decision-making Innovation Business Growth 52

Deep Insight

JULY 3, 2020

For starters, sales and account teams should remember the following three things when they have an Ambassador client: 1. The very first thing is to recognise that Ambassadors are generally your most profitable clients, for a number of reasons: – They are typically less price-sensitive because they see what you offer as being unique.

Co-Creation 52

Co-Creation B2B Innovation Account Management 52

CoSell

MAY 13, 2021

When we look at skills, it’s easy to see that exceptional partner managers share certain skills in common. The top skills fall into 3 categories: • Strategic thinking • Creative collaborating • Iterative innovating Just looking at those skills, one thing stands out. Namely, these are all process skills. Using a platform like CoSell.io

Management 52

Management e-Learning Strategic Thinking Innovation 52

Red Star Kim

SEPTEMBER 5, 2023

Topics include: Professional and Practical skills for Marketing & BD Assistants, The Proactive Marketing Executive and Future Marketing Manager. Training for lawyers, accountants, surveyors and consultants I create and deliver a wide range of training workshops for fee-earning staff.

Facilitation 147

Facilitation e-Learning Emotional Intelligence Key Account Management 147