Remove Account Planning Remove Digitalization Remove Organization Remove Stakeholders
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People & Problems: The core of strategic account planning

Strategic Account Management Association

But as a provider of a robust set of sales management and methodology capabilities , our teams work with some of the biggest sales organizations in the world. And second, while no one is immune to these challenges, the strategic account planning approaches that drive success today aren’t unique to any particular industry or business size.

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How to Boost Sales Productivity with Account Planning

Upland

Sales productivity becomes even more difficult for complex B2B accounts with large buying groups and multiple divisions involved in the decision-making process. Why account planning is essential to boost sales productivity Account planning is the process of mapping out key aspects of a potential customer or account.

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Ten insights on the future of SAM

Strategic Account Management Association

.; Dino Bertani, Executive Director, International Strategic Account Management, Allergan Aesthetics; Harvey Dunham, Managing Director, Strategy and Marketing, SAMA; Tom Hablitzel, Senior VP, Enterprise Clients, Sherwin-Williams Company; Jim O’Leary, Global Practice Chair, Corporate Affairs, Edelman. #1. Centers of Excellence (CoE).

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2024 State Of Account Planning: Survey Results

ProlifIQ

The State of Account Planning in 2024 2023 was a challenging year for go-to-market teams. With economic uncertainty, slowing growth, and more scrutiny on every purchase, many teams struggled to close deals and retain accounts. As companies mature, digital channels for researching account planning tools also diversify.

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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

A new central commercial organization was born. To ensure the inclusion of external insights to shape and direct the new commercial organization, we partnered with SAMA for thought leadership on Strategic Account Management (SAM), as well as with Rain Group for continuous education of our sales teams.

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Buying Groups – How to Navigate Complex Buyer Structures

Upland

Buying groups, or buying committees, are often composed of 10 stakeholders but can have more. It is the job of these trusted stakeholders to make sure that they make the right purchasing decision for their business or organization. What is a Buying Group in B2B Sales? The data also backs this up.

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It’s 2023! It’s time to go Digital now and adopt Digital Key Account Management!

DemandFarm

The question ‘is it time to go digital with your KAM’ can be addressed from two perspectives – internal and external. In uncertain times, what is generally seen with customers is that the tacit knowledge of key accounts is retained by certain account managers. Why should you adopt Digital Key Account Management?