Insightly

SEPTEMBER 5, 2023

With the availability and affordability of tools like the modern CRM , the measurement of many metrics is automated. Forbes reports that highly engaged teams show 21% greater profitability , a 41% reduction in absenteeism, and 59% less turnover. Below we lay out the golden metrics for sales, many of which can be measured by your CRM.

Decision-making 52

Decision-making Acquisition Publishing CRM 52

Insightly

SEPTEMBER 5, 2023

With the availability and affordability of tools like the modern CRM , the measurement of many metrics is automated. Forbes reports that highly engaged teams show 21% greater profitability , a 41% reduction in absenteeism, and 59% less turnover. Below we lay out the golden metrics for sales, many of which can be measured by your CRM.

Decision-making 52

Decision-making Acquisition Publishing CRM 52

SuperOffice

JULY 5, 2022

There’s two types of B2B marketing strategies - acquisition and retention. Acquisition marketing refers to the process of targeting and marketing to new audiences to gain new customers. Here’s why acquisition marketing is important: Allows a company to systematically draw in and convert new consumers. ACQUISITION.

B2B 129

B2B Marketing Acquisition Media 129

SmartKarrot

JANUARY 5, 2021

A Customer Success expert, speaker, and a published author, Dave is known for his remarkable expertise in supporting B2B SaaS companies and developing their Customer Success capabilities. Fortunately, he now spends his time coaching and training individuals on effective customer acquisition, satisfaction, retention, and revenue generation.

Customer Success 21

Customer Success Leadership Customer Experience B2B 21

PandaDoc

APRIL 3, 2023

LTV is also used for evaluating the customer acquisition cost (CAC), and the LTV-to-CAC ratio helps companies understand how efficiently they are acquiring customers. Customer acquisition cost (CAC) Customer acquisition cost is a metric that measures the cost of acquiring a new customer for a business.

e-Learning 52

e-Learning Sales Decision-making Acquisition 52

Nutshell

FEBRUARY 11, 2021

Publishing blog content on a regular basis creates value for your company by attracting new visitors to your website and aligning your brand name with expertise. BVA is a content marketing metric that stands for blog visits per acquisition. Is your business ready for a CRM? BVA helps with all of that. What is BVA? Find out here.

Marketing 62

Marketing CRM Publishing Performance Review 62

ACT

APRIL 11, 2023

First things first—you don’t need a ton of money to publish superior- quality content. Most marketing automation platforms also integrate with your customer relationship management (CRM) system, simplifying personalisation further. You can give them a discount on their next order or a free upgrade in exchange for each signup.

Marketing 52

Marketing Small Business Supply Chain Publishing 52

Strategic Communications

OCTOBER 3, 2023

The responsible use of resources, she says, can have positive impacts like these: optimizing assets and engagements; measuring marketing’s value; making agile, better business decisions; showing corporate social responsibility; operating as a profit center; and creating competitive differentiation.

Marketing 80

Marketing Advertising Co-Creation Digitalization 80

Nutshell

NOVEMBER 25, 2020

Email marketing is the strategy of emailing marketing content—like blogs, videos, and webinars—to a specified audience, and is relied on by 81% of small-to-medium businesses as their primary acquisition channel. With a good CRM , prospects can automatically be bumped from one drip sequence to another depending on their stage in the pipeline.

Marketing 143

Marketing Publishing e-Learning Decision-making 143