article thumbnail

Customer acquisition cost (CAC): How to calculate and improve it

Zendesk

Customer acquisition cost (CAC) was on the rise for many companies prior to COVID-19. McKinsey & Company reports that the shift to digital sales led to 30 percent higher acquisition efficiency for businesses. What is customer acquisition cost (CAC)? How to calculate customer acquisition cost (CAC).

article thumbnail

A guide to your customer acquisition strategy

ACT

The best way to do this is through a repeatable, sustainable process that will predictably generate new revenue over time — a customer acquisition strategy. What is customer acquisition? In simple terms, customer acquisition is the process of acquiring new customers. What is a customer acquisition strategy?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

A guide to your customer acquisition strategy

ACT

The best way to do this is through a repeatable, sustainable process that will predictably generate new revenue over time — a customer acquisition strategy. What is customer acquisition? In simple terms, customer acquisition is the process of acquiring new customers. What is a customer acquisition strategy?

article thumbnail

Make smarter, faster decisions with a solid data strategy

ACT

Don’t make data an afterthought. Customer acquisition cost (CAC) and customer lifetime value (CLV) are two important metrics that can help businesses better allocate resources to improve customer retention and drive repeat purchases. The post Make smarter, faster decisions with a solid data strategy appeared first on Act!

article thumbnail

Make smarter, faster decisions with a solid data strategy

ACT

Don’t make data an afterthought. Customer acquisition cost (CAC) and customer lifetime value (CLV) are two important metrics that can help businesses better allocate resources to improve customer retention and drive repeat purchases. The post Make smarter, faster decisions with a solid data strategy appeared first on Act!

article thumbnail

What is Bottom of the Funnel (BOFU)?

Upland

It represents the culmination of their journey, where they have progressed through the earlier stages and are now highly engaged and ready to make a purchase. At every stage of this journey, marketers employ targeted strategies to guide potential customers toward making a purchase decision.

article thumbnail

Best PPC Management Software in 2023

Agile CRM

PPC management software is a tool that helps advertisers manage their PPC campaigns and bids more effectively. The evolution of PPC management software has largely been driven by advancements in technology and changes in the digital advertising landscape. Benefits of PPC Management software.