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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

The cross-functional alignment ensures every department synchronizes efforts to drive profitable growth. Whether it’s through social media, email marketing, webinars, or other channels, meeting your audience where they are (the concept of “watering holes”) ensures that your message resonates and stays top-of-mind.

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Planview PSA: Building the Future of Connected Services

Planview

With our acquisitions of Changepoint and Clarizen, Planview was dubbed the “new kids on the block” in the PSA market. We brought a fresh new approach to the PSA landscape that focused on the following: Centralizing and automating key processes to maximize services lifecycle profit. Webinar: Is Your PSA Accelerating Project Maturity?

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Includes IPOs, acquisitions, grants, accelerators and news. or profits greater than £150000), active and inactive companies with up to 10 years’ of financial data. profit, growth and core legal services) How can Nexl help law firms execute their Strategic Account initiatives? (no-data-entry Why do law firms needs SAM?

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How to Build Customer Loyalty with Marketing Automation

ACT

Second, customer loyalty is also easier to achieve and is more profitable than customer acquisition. Missed our webinar? You can watch a recording of our webinar “How to Drive Customer Loyalty with Marketing Automation” here. To get started check out these 10 techniques to build customer loyalty. No problem!

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3 key factors that impact your customer churn rate

Nutshell

While many variables influence customer churn rate, the leading causes of churn can be attributed to one of “the big three:” Read on or jump ahead to the topics below: Average subscription length Customer acquisition cost Customer lifetime value (CLV) Calculating churn rate Why customer retention is vital. HOW DO YOU SELL?

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Drive more sales with effective lead management system

Apptivo

For example, if a C-level representative in B2B contacts you via your website’s contact form, this can be considered a bottom-funnel lead – your sales team can contact the individual directly and begin the account acquisition process. Whitepapers, manuals, and webinars are examples of informational goods that make strong offers.

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Using Multi-Factor Analysis to Maximize Sales Performance Improvement

Mike Kunkle

Sales is discounting again, significantly, further reducing profit margins. Your previous CEO retired during the pandemic and your new CEO and the CRO he brought in, have aspirations to grow through acquisition (M&A) and new business development (which has not been a primary focus for at least 15 years).