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Demystifying Artificial Intelligence

Mercuri International

In November 2022, OpenAI, a San Francisco-based company specializing in artificial intelligence (AI), launched a language model called ChatGPT. By leveraging AI, marketers can address these challenges by automating various aspects of their work, such as email marketing, targeted advertising, and customer experience optimization.

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Breaking boundaries: ABM in Digital Era

DemandFarm

The B2B landscape is undergoing a dynamic transformation, propelled by the forces of digitization, technological breakthroughs, and evolving workstyles. In the current digital landscape, we are overwhelmed with information and advertising. about the key principles and strategies behind account-based marketing in a digital age.

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6 2023 Marketing Trends You Can’t Ignore

ACT

In 2023, that means keeping an eye on important new trends like artificial intelligence , video marketing, automation , and more. Artificial intelligence In 2022, AI went mainstream with ChatGPT and Dall.E Similarly, it can help you optimise your advertising spending by identifying your most profitable channels.

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10 ways to boost retail customer engagement in 2023

Zendesk

Retail customer engagement is all the ways a brand interacts with its customers across digital and physical channels. This includes in-store, ecommerce websites, social media, advertising, the metaverse, email, live chat, phone support, and more. Customers don’t just shop in one way anymore.

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The Top Marketing Trends: Automation and AI Are the “New Normal”

Strategic Communications

Topping the list are the increasing use of chatbots, a focus on voice search engine optimization (VSEO) and technologies augmented with artificial intelligence (AI). Growing Use of Artificial Intelligence . A couple of runners-up include the continued popularity of podcasts and video. Increasing Use of Chatbots.

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Account-Based Selling Technologies – The Key to Revenue Growth

Arpedio

Let’s dive in and discover how these transformative technologies can elevate your sales team’s performance and pave the way for unparalleled success in the digital age. Precise Targeting : With account-based selling technologies, you can identify and focus on high-value accounts that align with your ideal customer profile.

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Best Website Personalization Tools for Your Business in 2023

Agile CRM

As online advertising and e-commerce developed, more sophisticated personalization tools emerged, such as recommender systems and machine learning algorithms. These tools allowed businesses to deliver highly targeted and relevant experiences to users, increasing the likelihood of conversions and driving revenue. from 2018 to 2023.