Luminas Strategy

JANUARY 15, 2024

At Luminas Strategy, we believe that in order for strategic planning effective it is critical to take an outside-in approach, to gather input from customers on how they perceive you create differential value vs. your competitors. How is the value you bring different from customers’ next best alternatives?

Customer Value 52

Customer Value Supply Chain Value Proposition Advertising 52

Customer Think

DECEMBER 4, 2022

Advertisement. Explore posts in the same categories: Business & Management. This entry was posted on November 29, 2022 at 12:16 pm and is filed under Business & Management. You can subscribe via RSS 2.0 feed to this post's comments.

Suppliers 75

Suppliers Government Profitability Procurement 75

SmartKarrot

DECEMBER 10, 2021

Work cross-functionally with Marketing, Implementations, Product, and Engineering teams to develop innovative approaches driving positive business outcomes with Enterprise Customers. Design the end-to-end employer care experience, building a repeatable playbook to be adopted by all Customer Success Managers.

Customer Success 19

Customer Success Advertising Account Planning Stakeholders 19

ACT

AUGUST 1, 2021

However, when companies communicate why a customer should buy, they are speaking directly to the emotional part of the brain that controls decision-making. Whatever industry you’re in, video testimonials are a great way to establish emotional connections by featuring real-life customer experiences. Be real — tell your own story.

Decision-making 52

Decision-making Small Business Marketing Advertising 52

ACT

AUGUST 2, 2021

However, when companies communicate why a customer should buy, they are speaking directly to the emotional part of the brain that controls decision-making. Whatever industry you’re in, video testimonials are a great way to establish emotional connections by featuring real-life customer experiences. Be real — tell your own story.

Decision-making 52

Decision-making Small Business Marketing CRM 52

Hubspot Sales

NOVEMBER 16, 2018

Cost Leadership. The goal of a cost leadership strategy is to become the lowest-cost provider in your industry or market. Cost leadership examples : McDonald's and Walmart. The team tasked with creating the value chain analysis should brainstorm ways each activity provides value to customers and the business as a whole.

Food and Beverage 125

Food and Beverage Logistics Suppliers Profitability 125

SmartKarrot

JULY 26, 2021

Just like how the sales and marketing departments are most effective when they work together, the customer experience is something that the entire organization has to work together for. CX has to start from the top – it is a leadership responsibility. How to measure customer experience? Does AI improve customer experience?

Customer Experience 11

Customer Experience Artificial Intelligence CXM Digital Transformation 11