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Marketing is Bigger (MUCH Bigger) Than Advertising

Strategic Communications

Most people think “advertising” when they hear the word marketing. That’s understandable because much of what we see/hear as consumers involves traditional advertising activities—newspaper ads, television commercials, billboards, etc. Marketing isn’t advertising. Direct Mail in the Digital Age.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

(200,000 companies with turnover or shareholder funds over £1.5m 42% Yes it’s all agreed 33% Yes but it changes 25% No How well do you understand the DMU and decision-making processes at your key clients? or profits greater than £150000), active and inactive companies with up to 10 years’ of financial data.

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The 5 Benefits of Greater Diversity, Equity, and Inclusion

CMOE

Not by creating diversity programs, but by making diversity, equity, and inclusion a core business competency. A study conducted by Forbes using Cloverpop, a decision-making tracking software, followed over 600 business decisions by 200 different teams over the course of two years. Are they primarily white? Performance.

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10 ways to boost retail customer engagement in 2023

Zendesk

Retail customer engagement is all the ways a brand interacts with its customers across digital and physical channels. This includes in-store, ecommerce websites, social media, advertising, the metaverse, email, live chat, phone support, and more. That makes it expensive to attract new customers. Why does this matter?

Retail 98
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Agency mergers and acquisitions, with Mark Sainthill

Account Management Skills

We discussed the future, and why agencies need to keep evolving their services to keep ahead of changing data protection rules, and helping clients explore different advertising channels. Better to make use of them than to try and escape from them, I say. So make commercial finance people your friend in your takeaway.

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Accounting 101: The Ultimate Guide to Accounting Basics

Hubspot Sales

It felt good to understand a critical part of my company and learn how to use it to make better business decisions. It’s is important for tax purposes, as larger assets that impact your business’s ability to make money can be written off based on their depreciation. And … it wasn’t as bad as I thought. Depreciation. Liabilities.

Banking 113
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How to Start a Business: A Complete Guide for Startup Entrepreneurs

Hubspot Sales

From registering with the government to getting the word out about your business to making key financial decisions, here’s an overview of what you'll need to do to start a successful business. How to Make a Business Plan. Narrow down what makes you different. What makes yours stand out from the others?

Finance 145