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Marketing is Bigger (MUCH Bigger) Than Advertising

Strategic Communications

Most people think “advertising” when they hear the word marketing. That’s understandable because much of what we see/hear as consumers involves traditional advertising activities—newspaper ads, television commercials, billboards, etc. Marketing isn’t advertising. Marketing is often too narrowly defined.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

(200,000 companies with turnover or shareholder funds over £1.5m 42% Yes it’s all agreed 33% Yes but it changes 25% No How well do you understand the DMU and decision-making processes at your key clients? or profits greater than £150000), active and inactive companies with up to 10 years’ of financial data.

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The 5 Benefits of Greater Diversity, Equity, and Inclusion

CMOE

Not by creating diversity programs, but by making diversity, equity, and inclusion a core business competency. A study conducted by Forbes using Cloverpop, a decision-making tracking software, followed over 600 business decisions by 200 different teams over the course of two years. Are they primarily white? Performance.

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10 ways to boost retail customer engagement in 2023

Zendesk

This includes in-store, ecommerce websites, social media, advertising, the metaverse, email, live chat, phone support, and more. times as fast as their peers, and they deliver two to five times the shareholder return over 10 years. That makes it expensive to attract new customers. Customers don’t just shop in one way anymore.

Retail 98
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When does Christmas start? When does Christmas end?

Jeffrey Gitomer

The holiday season is a make-it-or-break-it time for most retailers and many businesses. And those thoughts lead to perceptions and buying decisions. All of the retail elves were home with the rest of us, anticipating the festival of unwrapping and judging the value and likeability (return-ability) of presents received.

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A Short Legal Guide to Using Customer Testimonials the Right Way 

SmartKarrot

The best way to move forward is by creating a policy in your organization wherein if the testimonial is received within your business; they should be segregated between employees, shareholders, and investors. If you make any false statements, you can be held legally liable for trial. Testimonials need to be original.

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Agency mergers and acquisitions, with Mark Sainthill

Account Management Skills

We discussed the future, and why agencies need to keep evolving their services to keep ahead of changing data protection rules, and helping clients explore different advertising channels. Better to make use of them than to try and escape from them, I say. So make commercial finance people your friend in your takeaway.