article thumbnail

Ten insights on the future of SAM

Strategic Account Management Association

Shifting from focus on shareholder value only to stakeholder value as well – and a broadening understanding of what stakeholder value means. Only by making astute observations will you uncover potential new sources of value. O’Leary’s advice: Projects with the best “story” will be funded and resourced first.

article thumbnail

Ohmae’s 3C Model (Strategic Triangle)

Flevy

The focus of the model is on customers instead of shareholders, based on the premise that customer centricity ultimately leads to the accomplishment of shareholders’ interests. Ohmae’s 3C Model (Strategic Triangle) has its applications in Strategic Planning, Market Analysis , and guiding Decision-making processes.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

5 Things Every Salesperson Should Know About Their Prospects, According to Advantexe Learning Solutions' CEO

Hubspot Sales

A "value dashboard" represents the gauges by which a customer makes a decision, including price, level of service, quality, financial terms, supply security, and others. All of a sudden, you‘re not selling a product — you’re selling the capability of making sure the product is delivered on time so your prospect can deliver on time.

article thumbnail

How to Boost Sales Productivity with Account Planning

Upland

Sales productivity becomes even more difficult for complex B2B accounts with large buying groups and multiple divisions involved in the decision-making process. This targeted approach makes successful sales and better relationships more likely. This requires that sales teams work with their greater revenue teams.

article thumbnail

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

(200,000 companies with turnover or shareholder funds over £1.5m 42% Yes it’s all agreed 33% Yes but it changes 25% No How well do you understand the DMU and decision-making processes at your key clients? or profits greater than £150000), active and inactive companies with up to 10 years’ of financial data.

article thumbnail

10 New Capture Strategy Tips to Keep Clients & Avoid Competitive Bids

Account Manager Tips

Build relationships with decision-makers and expand your network. Do you make the first move and present a compelling proposal that positions you as the partner of choice? Clients use bid decision criteria to decide who wins the contract. Be transparent and accountable for purchasing decisions. Define price strategy.

Suppliers 246
article thumbnail

Shareholder vs Stakeholder: What's the Difference?

Hubspot Sales

One of the big questions on that front is, “What's a shareholder versus a stakeholder?” So, to help you get a better sense of what shareholders and stakeholders are and how they differ, I've put together this handy guide. Table of Contents Shareholder vs. Stakeholder What is a shareholder? Here we go.