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Marketing is Bigger (MUCH Bigger) Than Advertising

Strategic Communications

Most people think “advertising” when they hear the word marketing. That’s understandable because much of what we see/hear as consumers involves traditional advertising activities—newspaper ads, television commercials, billboards, etc. Marketing isn’t advertising. Direct Mail in the Digital Age.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

(200,000 companies with turnover or shareholder funds over £1.5m or profits greater than £150000), active and inactive companies with up to 10 years’ of financial data. Used for building lists with over 300 search criteria.

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The 5 Benefits of Greater Diversity, Equity, and Inclusion

CMOE

Higher representation of women in C-suite positions results in 34% greater returns to shareholders (Fast Company). In a 2019 study of over 2,000 consumers by Adobe, it was determined that 66% of Black Americans and 53% of Latinx and Hispanic Americans felt that their ethnicity and culture were portrayed stereotypically in most advertisements.

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10 ways to boost retail customer engagement in 2023

Zendesk

Retail customer engagement is all the ways a brand interacts with its customers across digital and physical channels. This includes in-store, ecommerce websites, social media, advertising, the metaverse, email, live chat, phone support, and more. While this seems simple in theory, it’s a bit more complex in practice.

Retail 98
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6 Myths That Could Be Holding Up Referral Partnerships

CoSell

But we live in a digital business world. Our interactions are occurring in digital reality and everyone is included. They have more to offer than ideas about promotional items, event marketing, and expensive advertising. That may have been acceptable in the past. This means that marketing and sales are intimately intertwined.

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Agency mergers and acquisitions, with Mark Sainthill

Account Management Skills

We discussed the future, and why agencies need to keep evolving their services to keep ahead of changing data protection rules, and helping clients explore different advertising channels. So advertisers have already seen a huge drop in performance of Meta, and that’s across Facebook and Instagram.

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Accounting 101: The Ultimate Guide to Accounting Basics

Hubspot Sales

Advertising and marketing expenses, such as paid social media ads, website hosting fees, and business cards. Receipts (paper and digital). A balance sheet will also show you your business’s retained earnings , which is the amount of profit that you’ve reinvested in your business (rather than being distributed to shareholders).

Banking 112