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Context and curiosity drive commerciality and pricing

Red Star Kim

Context and curiosity drive commerciality and pricing By exploring key themes in commerciality and entrepreneurship, we saw why risk management and anticipating return on investment (ROI) is critical when making the business case for marketing investment. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit.

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Economies of Unscale

Flevy

The advent of game-changing new technologies such as mobile devices, social media, and cloud computing, augmented by Artificial Intelligence (AI), is whirling Economies of Scale into Economies of Unscale. Successful companies in this day and age of Unscale are the ones that make every customer feel like a market of one.

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Ethics of AI in CX

Zendesk

And you’re not alone—72 percent of business leaders are making it a priority to expand AI across the customer experience in the coming year, according to our CX Trends Report. Important AI considerations for CX leaders As a business leader, you’ve likely considered implementing AI to improve your customer experience. For example: Steven T.

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The Best Software for SMBs: What’s in Your Tech Stack?

Nutshell

FREE GUIDE Best software for accounting and bookkeeping Is your small business making a profit? Tracking your cash flow and financial performance is essential because doing so helps you make critical, informed decisions. You can create and send invoices using this software, making it an ideal software for freelancers.

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Marketing tactics encyclopedia: 14 strategies for marketing online

Nutshell

Make your surveys short, include components that raise the recipient’s interest like including exciting questions or being on a topic they are interested in, and give some kind of reward to increase participation. Listicles are easy to skim, making them easy to comprehend, so they appeal to the blog-reading public. Use listicles.

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111 Customer Service Statistics and Facts You Shouldn't Ignore

Help Scout

It’s our job every day to make every important aspect of the customer experience a little bit better.” It’s easier to make a sale when your customers feel supported, and word-of-mouth marketing after an extraordinary experience is one of the best pitches on the market. The ROI of great customer service. “We Jeff Bezos. Not convinced?

Media 128
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Top 50 AI Companies in SaaS (2020 Edition)

SmartKarrot

Artificial Intelligence (AI) is the perfect solution to bind it all. With the influence of AI, it not only makes all its services more beneficial for the user but also generates huge productivity profits from them. Being a non-profit open-source publishing platform, Ghost believes in ‘business with a mission’.