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In Dialogue with Michael Kolleger: Leadership 4.0 – AI in Transition

MDI Training

As part of this interview series, we want to get a clearer picture of artificial intelligence and talk about leadership over the next few years. What would you say are three exciting projects you’ve worked on recently related to artificial intelligence? But what exactly is artificial intelligence?

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Flywheel Strategy

Flevy

Rather than using past assumptions and relying on instincts, using the Flywheel Strategy , decision makers exploit the power of Artificial Intelligence (AI) and Advanced Analytics. Instead of numbing decision-makers with a profusion of options they created, the simulations render elucidative insights.

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Context and curiosity drive commerciality and pricing

Red Star Kim

Context and curiosity drive commerciality and pricing By exploring key themes in commerciality and entrepreneurship, we saw why risk management and anticipating return on investment (ROI) is critical when making the business case for marketing investment. Supply and demand underpins pricing decisions for markets and clients.

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Concerns Salespeople Have About AI & How Leadership Can Address Them [New Data + Tips]

Hubspot Sales

It’s hard to argue with the fact that artificial intelligence has become an important element of our reality, affecting both our private and professional lives. Make sure that they use the time freed up in their calendar productively. Retain the human factor in decision-making. This is both impressive and scary.

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Chatbots vs. conversational AI: What’s the difference?

Zendesk

Some operate based on predefined conversation flows, while others use artificial intelligence and natural language processing (NLP) to decipher user questions and send automated responses in real-time. The conversations are sometimes designed like a decision-tree workflow where users can select answers depending on their use case.

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Streamlining the Sales Experience in Digital Key Account Management

DemandFarm

The RevOps team also collects, shares, and utilizes data to gain actionable insights that help teams make data-backed decisions. The emphasis is on leveraging technological innovations, including artificial intelligence (AI), to automate workflows and achieve higher efficiencies.

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Customer Intent: Elusive, but Not Impossible to Obtain

Strategic Communications

People are people, after all, and it’s people who make buying decisions in both the B2C and B2B markets. Today’s marketers often refer to ToFu (top of funnel, or the awareness stage), MoFu (middle of funnel, or the consideration stage) and BoFu (bottom of funnel, or the decision stage). The language used has changed, though.

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