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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. Develop Employer Value Propositions (EVPs). Tony Randle, a partner at Shoosmiths, was joined by Tim Pullan who’s CEO of a contract analysis software company ThoughtRiver.

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AI Washing: AI or not AI, That is the Question

QYMATIX

“AI Washing” is a company’s marketing effort to advertise that their products or services contain artificial intelligence, even though this is only weakly the case, if at all. In approximately 60% of the cases – 1,580 companies – there was evidence of AI material to a company’s value proposition.”

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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

Marketing strategy is the most undervalued skill by businesses, marketers say (marketingweek.com) Value Disciplines: Customer Intimacy, Product Leadership and Operational Excellence When discussing value propositions and competitive positioning at the workshop, we considered the relevance of Treacy and Wiersema’s three strategic choices.

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How AI Helps With Sales Prospecting

Hubspot Sales

HubSpot’s Predictive Lead Scoring Software uses machine learning to identify the highest quality leads in your pipeline from thousands of data points and your custom scoring criteria. Check out the Artificial Intelligence learning path to dive deeper into AI and different ways to leverage it. Image Source 2.

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Crack the Consulting Code: Top 10 Digital Transformation Frameworks

Flevy

Artificial Intelligence Strategy Organizations can use the Artificial Intelligence Strategy framework to: Align AI initiatives with corporate strategy : Ensuring that AI investments contribute to the company’s broader goals and competitive differentiation. View the full presentation: [link] 2.

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AI in B2B Sales: How It’s Used and It’s Biggest Benefits [New Data]

Hubspot Sales

As a whole, AI tools are making the sales process more efficient by taking over routine tasks that might take reps away from the valuable time they can spend doing high-impact tasks, like creating unique value propositions, helping them create a more efficient and value-forward sales process.

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The AI Framework for Business Transformation

OnStrategyHQ

Artificial intelligence has the potential to bring a complete transformation to your organization and serve as a mission multiplier when done within a widespread adoption framework. How do we create value? Why is this necessary for your AI activities? What are the top needs we meet for our customers? Don’t worry!