article thumbnail

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. Develop Employer Value Propositions (EVPs). He also commented “I want advisers to be my fixers and to blow the socks off my internal stakeholders”. The event took place on September 29 th 2022.

article thumbnail

Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

Marketing strategy is the most undervalued skill by businesses, marketers say (marketingweek.com) Value Disciplines: Customer Intimacy, Product Leadership and Operational Excellence When discussing value propositions and competitive positioning at the workshop, we considered the relevance of Treacy and Wiersema’s three strategic choices.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Crack the Consulting Code: Top 10 Digital Transformation Frameworks

Flevy

Artificial Intelligence Strategy Organizations can use the Artificial Intelligence Strategy framework to: Align AI initiatives with corporate strategy : Ensuring that AI investments contribute to the company’s broader goals and competitive differentiation. View the full presentation: [link] 2.

article thumbnail

The AI Framework for Business Transformation

OnStrategyHQ

Artificial intelligence has the potential to bring a complete transformation to your organization and serve as a mission multiplier when done within a widespread adoption framework. How do we create value? Why is this necessary for your AI activities? What are the top needs we meet for our customers?

article thumbnail

Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

Be more strategic – A metaphor: Analyse, join and align the dots Be more strategic – A metaphor: Analyse, join and align the dots At the start of the session we talked about what strategic means to us and how we explain the need for strategy to our internal stakeholders. How would you describe strategy to stakeholders?

article thumbnail

Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

We spent some time on mission and value statements (looking at examples from other private client teams) – and how they are formed through analysis and discussion with stakeholders. One delegate’s firm had recently merged and integration was a priority. Two tools were provided to assist with this. The need to include purpose (i.e.

article thumbnail

Account-Based Selling: A Deep Dive with Lee Levitt and Ulrik Monberg

Arpedio

This enabler emphasizes orchestrating the entire customer journey, from prospecting to account management , including upselling , support processes, and stakeholder management. Tailored Value Delivery: Beyond the initial sale, it’s vital to provide a tailored value experience that aligns with the customer’s needs.