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The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

Previously, my proactive activities were large projects that I took on e.g. implementing an experience database, a tidy up of our CRM systems. In my first week, the week before Christmas, I worked on four pitches. Do you feel there is a lot of crossover between them?” Increasingly, we are working with a P2P (Person-to-Person) model.

Media 130
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B2B Digital Transformation in Sales: Facts & Trends

QYMATIX

Facts and trends about the B2B digital transformation. This technological shift is happening when B2B customers are also modifying their buying behaviour and adapting to B2C practices. While the focus recently has been on the B2C market, trends in artificial intelligence and machine learning are beginning to transform B2B as well.

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The Wild West, Cher and Covid – Reflections from a Referrer Management workshop (June 2022)

Red Star Kim

Alongside generating new business directly from clients and developing existing client relationships, referrer management was seen as vital to generate revenue and profit – particularly for those reliant on commercial transactions in B2B and consumer clients in B2C. Which CRM system do you use: 25% Hubspot, 25% OnePlace and 50% other.

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Sales Pros Say This Tool is Key to Driving Sales: How to Close More Deals With It [Data]

Hubspot Sales

It's a CRM (or Customer Relationship Management Platform). Even if you don't use HubSpot, you probably use some type of CRM. Below we'll delve into why CRMs are an important sales tool, using data from our State of Sales Report, as well as how they can revolutionize your sales strategy. It's not that new or hard to access.

CRM 98
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SMB sales playbook — tips, tools, and strategy to increase your wins

PandaDoc

Key takeaways With its specific business needs, budget restrictions, and customization requirements, the sales landscape for small- and medium-sized businesses requires a different strategy than enterprise and B2C sales. What is the difference between SMB vs B2C? This page is not intended to and does not provide legal advice.

B2C 52
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How to know whether to use ideal customer profiles or buyer personas

PandaDoc

Thanks to the digitalization of the marketplace, online and ecommerce businesses can now reach more clients than ever. Unlike simpler terms, such as target customers (a term which only describes any company that might buy your product or service), ICPs focus on highlighting only the most valuable business stakeholders in the marketplace.

B2C 94
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Sales velocity – a guide to what it is and how to calculate it, with formula and examples

PandaDoc

Sales enablement tools like CRM platforms help increase sales velocity. Managers and stakeholders should use these insights to improve strategies. B2C sales cycle lengths are much shorter, taking days or weeks. At the same time, the average deal value in B2C industries such as retail and ecommerce is much lower than that of B2B.

B2C 52