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The top 10 skills every digital marketer should have

Nutshell

Skip ahead: Blogging. In these organizations, inbound leads are plentiful, and the salespeople take a more passive approach in simply responding to SQLs (sales-qualified leads) who have already expressed interest, requested a demo, downloaded a trial, and so on. Not to be confused with blogging, which is a skill in and of itself.

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How to Sell Digital Products [+ 10 Best Digital Products to Sell]

Hubspot Sales

In this blog post, we'll cover the following: What is a digital product? For example, HubSpot started as a CRM but has since expanded digital product offerings. Brainstorm potential digital products Decide what kind of digital products you want to sell and determine what your offerings will be. Why sell digital products?

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What is a lead magnet? The ultimate guide (+10 examples)

Zendesk

Leads who look up to these reputable brands will be eager to download the content and learn from the best. Say a consumer downloads your lead magnet, opens your follow-up email, and begins an order but then abandons their shopping cart. Check out the following examples, and brainstorm lead magnet ideas with your team.

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The 4 Best Uses of Marketing Automation Tools

ACT

They do all the grunt work while you brainstorm ways to improve the performance of your marketing campaigns and strategy. Marketing automation also includes automated lead capture, scoring, a/b testing and is often optimized with customer relationship management ( CRM ) integration for holistic customer data tracking and lead management.

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How to plan content for B2B brands in 4 easy steps

Nutshell

Go out and ‘be’ the client: Sometimes you can literally get out of the office when you’re brainstorming your persona. A content calendar keeps track of what type of content (blog posts, landing pages, emails, social media posts) goes live and when. Be sure the software you use integrates with your CRM so you can track your results.

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The Complete Guide to a Consulting Business

Hubspot Sales

You’d typically work in sales training and development, but you could also be brought on for other purposes, such as choosing a CRM , improving the sales process, or boosting team morale. Before doing anything else, brainstorm and define what skills and strengths you believe would make you a good consultant. Speaking and teaching.

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15 Bad Sales Habits & How to Break Them in 2018

Hubspot Sales

After a long day of sales calls, juggling what feels like a million prospects, and filling out endless CRM fields -- it’s easy for salespeople to slip into bad work habits. The prospect downloaded a bottom of the funnel case study. and not enough blogs. Finally, reward yourself when successful. Presenting too quickly.

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