Arpedio

OCTOBER 30, 2023

Account-Based Selling: A Deep Dive with Lee Levitt and Ulrik Monberg Explore the ARPEDIO platform ← Back to blog In the ever-evolving world of enterprise sales, strategies and tools are constantly refined to meet the dynamic needs of businesses. He recalls a meeting with the CEO of a large insurance company.

Co-Creation 52

Co-Creation Account Planning Artificial Intelligence Leadership 52

Red Star Kim

MAY 11, 2023

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.

Management 130

Management Co-Creation Publishing Leadership 130

Clarity Engagement Solutions

APRIL 26, 2021

New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to pharmaceutical companies to sit more consistently at the patient population management table. care stakeholders, pharmaceutical companies are trying to navigate how to be effective with their customers.

Healthcare 91

Healthcare Stakeholders Co-Creation Digitalization 91

Clarity Engagement Solutions

APRIL 26, 2021

New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to big pharmaceutical companies to sit more consistently at the patient population management table. care stakeholders, pharmaceutical companies are trying to navigate how to be effective with their customers.

Healthcare 91

Healthcare Stakeholders Co-Creation Digitalization 91

Clarity Engagement Solutions

APRIL 26, 2021

New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to big pharma to sit more consistently at the patient population management table. Long before the COVID-19 outbreak, pharmaceutical companies knew that the customer engagement game had changed. Or, at least they think they are.

Healthcare 91

Healthcare Stakeholders Co-Creation Digitalization 91

Arpedio

JUNE 1, 2023

Key Takeaways From SAMA 2023 Annual Conference ← Back to blog Once again, The Strategic Account Management Association (SAMA) brought together sales and strategic account management professionals from around the globe for their annual conference. 75% of companies think they are customer-centric. 30% of customers actually agree.

Co-Creation 52

Co-Creation Account Management Account Planning B2B 52

Arpedio

MARCH 27, 2023

4 Sales Methodologies That Will Maximize Your Sales Success ← Back to blog Are you looking for the best way to engage with customers, boost team performance, and close more deals? By adopting the right sales methodology, you can unlock your sales team’s full potential. What is a Sales Methodology?

Sales 52

Sales Account Management e-Learning Decision-making 52

Arpedio

NOVEMBER 17, 2021

Back to blog. This undoubtedly correlates with the fact that the pain points customers are experiencing and asking SAMs to solve have become increasingly complex – even more so following COVID-19 – and the solutions to these challenges depend on both resources, expertise, data, and support from a growing number of stakeholders.

Digital Transformation 52

Digital Transformation Account Management Co-Creation B2B 52

Arpedio

NOVEMBER 17, 2021

Back to blog. This undoubtedly correlates with the fact that the pain points customers are experiencing and asking SAMs to solve have become increasingly complex – even more so following COVID-19 – and the solutions to these challenges depend on both resources, expertise, data, and support from a growing number of stakeholders.

Digital Transformation 52

Digital Transformation Account Management Co-Creation B2B 52

Arpedio

NOVEMBER 17, 2021

Back to blog. This undoubtedly correlates with the fact that the pain points customers are experiencing and asking SAMs to solve have become increasingly complex – even more so following COVID-19 – and the solutions to these challenges depend on both resources, expertise, data, and support from a growing number of stakeholders.

Digital Transformation 52

Digital Transformation Account Management Co-Creation B2B 52

Arpedio

APRIL 1, 2022

Back to blog. Account-Based Selling is a targeted approach to B2B sales. It requires investing your team’s resources to target multiple stakeholders within an account. Instead of the conventional one-to-one sales approach, each account is treated as a market of one. Table of Contents. What is Account-Based Selling?

Stakeholders 59

Stakeholders B2B Account Management Decision-making 59

Arpedio

JANUARY 26, 2022

Back to blog. Thus, White Space Analysis leverages your sales data to uncover opportunities for growth. In sales, White Space Analysis ideally helps boost top line revenue growth. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Arpedio

JANUARY 26, 2022

Back to blog. Thus, White Space Analysis leverages your sales data to uncover opportunities for growth. In sales, White Space Analysis ideally helps boost top line revenue growth. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Arpedio

MARCH 15, 2022

Back to blog. ARPEDIO, a leader in Key Account Management (KAM) software for B2B sales professionals, is included in the Forrester New Tech: Account-Based Sales Technologies, Q1 2022. The landscape for sales enablement software has rapidly evolved, including for Account-Based Selling solutions. March 15, 2022.

Sales Technology 10

Sales Technology Co-Creation Account Management B2B 10

PandaDoc

MAY 25, 2021

In 2010, co-founder and CEO of Salesforce, Marc Benioff was quoted as saying. Salesforce is an incredible tool to manage the sales workload in the most efficient way.” — g2 review. Salesforce is being used as a sales tool to manage leads, opportunities, contracts. Category: Sales Processes and Document Automation.

Software 52

Software Software Co-Creation e-Learning 52

PandaDoc

MAY 25, 2021

In 2010, co-founder and CEO of Salesforce, Marc Benioff was quoted as saying. Salesforce is an incredible tool to manage the sales workload in the most efficient way.” — g2 review. Salesforce is being used as a sales tool to manage leads, opportunities, contracts. Category: Sales Processes and Document Automation.

Software 52

Software Software Co-Creation e-Learning 52

Hubspot Sales

MAY 3, 2024

I interviewed Appareify Co-Founder Nora Salama about the pros of AI in customer service. Marketing and Sales Nearly 90% of marketing professionals find that AI improves content quality. A cautionary tale: I think by now, we’ve all fallen foul of AI/automated sales outreach in some way. Aaand, it feels icky. Here's what I found.

Small Business 75

Small Business Media Co-Creation Publishing 75

Account Management Skills

AUGUST 24, 2021

I’m updating internal and external stakeholders, and all that sort of stuff. And I bring my expertise, which is in software and technology, primarily, a lot of go to market and sales and that sort of thing, and sort of my area of expertise. So that handoff between sales and account management is critical. Alex 28:15.

Account Management 98

Account Management Management Account Planning Co-Creation 98

SBI

NOVEMBER 7, 2019

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Doug Winter, Seismic co-founder and CEO. Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20

SmartKarrot

MARCH 8, 2022

Her blog posts continue to serve as a valuable resource for people who seek to understand and master customer success processes. Her diverse yet unique skills include customer life cycle optimization from pre-sales. She is the co-founder of ePesos, which required her to build the Customer Success team from scratch. Anika Zubair.

Customer Success 21

Customer Success Co-Creation Customer Experience Leadership 21

Account Management Skills

DECEMBER 14, 2021

They’re just like, well let’s make our employees co owners of this thing. And we’re going to unlock a new level of participation and creation. They adopted mobile into their customer journeys and their sales and how they service their customers and all that, they adopted social media. Jenny 42:29.

Internet 52

Internet Digitalization Advertising Supply Chain 52

Hubspot Sales

MAY 22, 2018

In order to build a successful company, you’ll need to create and fine-tune a business plan, assess your finances, complete all the legal paperwork, pick your partners, choose the best tools and systems to help you get your marketing and sales off the ground … and a whole lot more. Design a marketing & sales strategy.

Finance 145

Finance Business Planning Small Business Investors 145