Red Star Kim

NOVEMBER 24, 2023

28 th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023) Reprinted from PM Magazine With 100+ people enjoying coffee in bright orange TUC mugs, the buzz heightened to good vibrations: Connecting with familiar faces and new friends, both old hands and the next generation.

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Digitalization Leadership Marketing Brainstorming 130

Clarity Engagement Solutions

DECEMBER 15, 2021

As a continuation of our new Customer Insight Series, we dive into how you can approach digital customer engagement strategies in 2022 to meet your strategic imperatives successfully. . What Does 'Going Digital’ mean? However, people are frustrated by the overuse of the word ‘digital’. Communication Is Key.

Digitalization 91

Digitalization Healthcare Communication Marketing 91

Clarity Engagement Solutions

DECEMBER 15, 2021

As a continuation of our new Customer Insight Series, we dive into how you can approach digital customer engagement strategies in 2022 to meet your strategic imperatives successfully. . What Does 'Going Digital’ mean? However, people are frustrated by the overuse of the word ‘digital’. Communication Is Key.

Digitalization 91

Digitalization Healthcare Communication Marketing 91

Hubspot Sales

AUGUST 24, 2020

While phone calls, meetings, and other familiar sales staples still have a place in the field, digital sales tactics — techniques conducted through virtual channels — have emerged and started taking up some serious space. But what, exactly, does "digital sales" entail? But what, exactly, does "digital sales" entail?

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Strategic Communications

JUNE 20, 2023

In today’s digital age, where information is abundant and attention spans are fleeting, capturing media attention can be a daunting task. In this blog post, we’ll explore some little-known tips and tricks that can help you secure valuable media coverage and increase your visibility. Let’s dive in!

Media 52

Media Digitalization Strategic Thinking B2B 52

Strategic Communications

MAY 2, 2023

Every once in a while, I’ll come across a post suggesting that social media is dead. With all of the recent buzz about Twitter—given Elon Musk’s takeover of the company and predictions of doom—I wondered if marketers’ usage of social media is declining. The short answer is no. There are different pathways used by B2B and B2C companies.

Media 52

Media Marketing Advertising B2C 52

Showpad

NOVEMBER 28, 2021

Meet Leea Huffine, Creative Marketing and Communications Manager at Atlas Copco. In this interview, Leea shares with us how she’s implemented marketing automation, digital deal rooms, and digital media content to support the sales team in a hybrid sales environment. . “We

Digitalization 98

Digitalization Sales Environment Sales Communication 98

Red Star Kim

FEBRUARY 12, 2024

Or to convert it into a format suitable for different media. Use in different media. 17% What is great writing (fundamentals) 33% Persuasive writing 17% Communications strategy 17% Writing for digital media 17% Writing tools (including AI) How good is your grammar and use of English? What colours to use?

Media 130

Media Financial Services Advertising Decision-making 130

Red Star Kim

AUGUST 14, 2023

How can I improve my cross cultural communication (kimtasso.com) Curiosity Humans are curious. As well as those designed for the digital age such as RACE (Reach, Act, Convert, Engage). Search Engine Optimisation Writing for digital channels involves SEO to drive traffic to your web site. Research the relevant key words.

Artificial Intelligence 130

Artificial Intelligence Value Proposition Media Emotional Intelligence 130

Red Star Kim

MARCH 24, 2023

Many reported that their M&BD team spanned numerous specialist teams including: marketing communications, digital marketing, events and design. Interestingly, just under 40% felt that their firm’s digital marketing strategy was brilliant or really good. Only 13% felt Covid/WFH didn’t change their role.

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Red Star Kim

SEPTEMBER 29, 2023

The session comprises three elements: marketing and business development fundamentals, practical marketing communication and business development skills and growing your career. Role of PR and external communications External communications are fundamental for raising awareness and increasing brand recognition.

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Strategic Communications

MARCH 24, 2022

For those hoping to establish their thought leadership, these tools, and others like them, can be a very cost-effective way to gain media exposure. We also use HARO and ProfNet when seeking sources ourselves for blog posts, articles, or other forms of written content. Direct Mail in the Digital Age. Managing Remote Staff.

Media 52

Media Publishing Digitalization Communication 52

Red Star Kim

SEPTEMBER 26, 2022

Firms must ensure that internal communications and team cohesion are high on their agenda to ensure M&BD folk feel engaged. 11% supporting internal communications. 11% supporting internal communications. And where they want to spend more time in the future: 30% digital marketing, content marketing and social media.

Digitalization 147

Digitalization Media Marketing Communication 147

DemandFarm

MAY 25, 2023

For those of you who haven’t guessed, the right answer is digital transformation. Building a Digital Mindset Digital transformation is the integration of digital technology into various aspects of an organization. We’ve all been Brendon or Sarah or any of the others to some degree or another. Before and after what??

Account Management 52

Account Management Digitalization Key Account Management Digital Transformation 52

Account Manager Tips

SEPTEMBER 15, 2022

Your digital reputation. and settled on a definition that made sense to me: to control my digital reputation. I started a blog, but setting it up is a lot of work. Typeshare is an easy, free way to explore the world of blogging, and effortlessly connect it to LinkedIn and Twitter. But it doesn't have to be.

Key Account Management 130

Key Account Management Account Management Media Publishing 130

Scovel

SEPTEMBER 22, 2021

It’s more than just creating a blog or social media account. Embodying your brand with a blog allows customization. Build your brand by creating a community: Everything we say about blogs can be applied to social networks like Facebook and LinkedIn. It gives the brand a human face.

Organization 84

Organization Media Digitalization Internet 84

Account Manager Tips

SEPTEMBER 7, 2022

Your digital reputation. and settled on a definition that made sense to me: to control my digital reputation. I started a blog, but setting it up is a lot of work. Typeshare is an easy, free way to explore the world of blogging, and effortlessly connect it to LinkedIn and Twitter. But it doesn't have to be.

Key Account Management 130

Key Account Management Account Management Management Media 130

Outbound Engine

APRIL 9, 2020

On the marketing side, you should be active in the digital spaces where your audience already spends time. Look for your customers on LinkedIn, Instagram, YouTube, or other social media platforms that may not be your first thought. More than likely, at least a handful of these requests are going to require a follow up communication.

Decision-making 52

Decision-making Media Digitalization Publishing 52

Red Star Kim

NOVEMBER 1, 2023

Digital environment – Where people buy people, the challenge of forging strong personal relationships becomes more acute when most communications are managed through digital channels. email, web site and social media analytics) and at the conclusion (e.g. tenders converted and revenue generated).

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Red Star Kim

OCTOBER 20, 2023

The workshop covered writing basics, the psychology of persuasive writing and how best to adapt to different media and channels. We are communicators. As a content writer, mastering the art of crafting effective headlines is paramount to achieving success in the digital landscape”. How do we make our words stand out? And engage.

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Media Communication Marketing Digitalization 130

Pinnacle View

JULY 11, 2018

Rethinking Digital Marketing in 2018. In just the past few years, the expansion of digital marketing has created a massive shift in the way businesses interact with current and potential clients. Here are four of the ways businesses are rethinking digital advertising in 2018. Email Marketing. Conclusion.

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Digitalization Marketing Advertising Media 52

Red Star Kim

FEBRUARY 1, 2024

Develop our understanding Skills Ambition and purpose People and productivity Services Marketing, communications, fundraising Accountability Data Governance Inclusion The speakers shared several examples where AI had had a profound impact on marketing and communications and beyond.

Marketing 130

Marketing Leadership Profitability Digitalization 130

Red Star Kim

NOVEMBER 8, 2022

So, it seemed appropriate to revisit the topic in the light of recent developments – the return to office working, the accelerating digital revolution, the escalating war for talent and the myriad other challenges facing the profession – all of which place huge demands on leaders. Whether digitally or in person. Digital body language.

Leadership 100

Leadership Emotional Intelligence Remote Working Digitalization 100

Red Star Kim

JUNE 16, 2022

This prompted a host of discussions on engagement, internal communication, stakeholder buy-in, organisational culture and changing behaviour. This linked into various conversations on promoting internal referrals (cross-selling) through a variety of internal communications, internal marketing, training and monitoring methods.

Management 130

Management Key Account Management Digitalization Communication 130

Red Star Kim

JULY 11, 2022

Communication and education are required to manage expectations and promote enthusiasm and momentum. There are lots of articles on internal communications, buy-in and stakeholder engagement. For example: Internal communication – Why, how and what (kimtasso.com). Prioritise action. Prepare integrated campaigns.

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Innovation Marketing Stakeholders Value Proposition 130

Red Star Kim

MARCH 1, 2024

This is challenging as everyone is time poor and most communications are digital. And we know that face-to-face communication is most effective in building relationships. Forge relationships Before we try to generate engagement and buy-in we need to forge relationships with fee-earners. Everyone is different.

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Strategic Communications

NOVEMBER 21, 2022

Content–from social media posts, to blog posts, website content, case studies, white papers, ebooks, etc., Turn your response into a social media post, FAQ, or use it as the starting point for a blog post. If one person is asking about something, chances are others have the same interest.

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Artificial Intelligence Media Digitalization Communication 52

MDI Training

DECEMBER 4, 2023

Click below to access our AI-generated version of this blog article! As a leader, for example, I could train with an AI to practice non-violent communication and receive individual feedback and explanations. It’s about taking on a supportive and communicative role that focuses on social skills.

Leadership 104

Leadership Artificial Intelligence Digital Transformation Digitalization 104

Scovel

SEPTEMBER 22, 2021

It’s more than just creating a blog or social media account. Embodying your brand with a blog allows customization. Build your brand by creating a community: Everything we say about blogs can be applied to social networks like Facebook and LinkedIn. It gives the brand a human face.

Organization 59

Organization Media Digitalization Internet 59

Zendesk

APRIL 18, 2022

These will break down broadly into digital or online sources and more traditional ones. Online lead sources, which we’ll cover in more detail below, include: Social media. Blog articles. We live in an increasingly digital world, so it’s no surprise that the internet is a crucial point of origin for sales leads.

Media 98

Media CRM B2C Energy and Utilities 98

Jeffrey Gitomer

DECEMBER 6, 2012

Tweet By Mitch Joel , President of Twist Image – an award-winning Digital Marketing and Communications agency. I’ve been thinking a lot about the pervasiveness of brands in the social media channels. In January 2010, I published a blog post titled, The Moment Of Truth. Where the brands are.

Media 106

Media Publishing Digitalization Communication 106

Red Star Kim

MAY 2, 2023

Diversity and inclusion (communicating for D&I) is covered well here Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com) ). But since 2007 companies advertising C-suite openings have increasingly emphasised the importance of social skills and de-emphasised operational expertise.

Emotional Intelligence 130

Emotional Intelligence Leadership Decision-making Publishing 130

Hubspot Sales

MARCH 27, 2023

Features of a compelling landing page include: Messaging and media tailored to your target audiences Complete and relevant information about your service Imagery, media, and/or video demos A clear path to a CTA Need examples? Creating a compelling landing page with clear CTAs can help you do that. Check out this post.

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Media e-Learning Onboarding Marketing 123

Red Star Kim

DECEMBER 14, 2022

STAR for digital marketing Book review: Build your digital marketing strategy by Steve Brennan (kimtasso.com). This included an analysis of the best performing content supported by evidence of media relations exposure data, web site/blog statistics, social media metrics as well as engagement and subscriber insights.

Marketing 130

Marketing Management Interpersonal Skills Profitability 130

Scovel

SEPTEMBER 22, 2021

It’s more than just creating a blog or social media account. Embodying your brand with a blog allows customization. Build your brand by creating a community: Everything we say about blogs can be applied to social networks like Facebook and LinkedIn. It gives the brand a human face.

Organization 52

Organization Media Digitalization Internet 52

Strategic Communications

MAY 16, 2023

A Facebook headline reads, “How to Generate Blog Posts in 1 Minute Using AI.” It’s a sponsored post from Jasper (more about this later), and while the concept is certainly intriguing and tempting—especially when facing a mountain of blog posts to create for various clients—there’s a certain amount of skepticism that goes along with it.

Co-Creation 52

Co-Creation e-Learning Publishing Media 52

Red Star Kim

SEPTEMBER 22, 2022

Client service and sales opportunities for professionals in the digital age” some key issues emerged: Telephone skills: Anxiety, voice, etiquette and the client experience. All communications were disrupted during lockdown – the telephone once again became a valuable means of communications in the absence of face-to-face meetings.

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Emotional Intelligence Communication e-Learning Digitalization 130